How to link Facebook ad to landing page

Landing pages have become a powerful tool for businesses in advertising campaigns, thanks to their exceptional ability to optimize conversion rates. Each campaign is flexibly designed to align with the characteristics of different platforms and target customer segments. Recognizing the importance of this, Adsupport will guide you through how to link Facebook ad to landing page effectively. Don’t miss out on the valuable insights ahead!

The benefits of running Facebook ads with a landing page

Running landing page campaigns through Facebook Ads has become a growing trend among businesses, thanks to its vast reach and impressive conversion optimization capabilities. More than just a popular platform, Facebook Ads offers a wide range of outstanding advantages that can make your campaigns more effective than ever. Here are six key reasons why you should consider driving traffic to your landing page through Facebook Ads:

• Reach a massive user base:  With over 2 billion active users each month worldwide, Facebook gives businesses across all industries nearly unlimited access to potential customers.
• Precise audience targeting: Thanks to Facebook’s advanced targeting tools, you can segment users based on age, gender, interests, behaviors, and more, ensuring your ads reach the right audience at the right time.
• Flexible budget management: Whether a large corporation or a small business, Facebook allows you to adjust your daily or weekly ad budget to match your advertising goals and financial capacity.
• Leverage smart remarketing: Facebook enables you to re-engage users who have previously visited your landing page but didn’t take action, increasing your chances of converting leads and completing the customer journey.
• Comprehensive performance tracking: With powerful built-in analytics, Facebook lets you closely monitor the performance of each campaign from click-through rates to the amount of time users spend on your landing page.
• Seamless multi-channel integration: Facebook Ads can be easily integrated with other platforms like Google Ads, email marketing, and chatbots, creating a comprehensive and cohesive marketing strategy.

With these standout benefits, it’s no surprise that Facebook landing page ads are considered a “golden key” for driving strong business growth in the digital age.

When should businesses run Facebook landing page ads?

Using Landing Pages in Facebook Ads campaigns is a smart strategy, but it should not always be implemented “unconditionally”. To maximize advertising effectiveness, businesses need to define their goals clearly, the circumstances, and the appropriate budgets. A landing page can bring impressive conversion rates, but if you run ads at the wrong time or without a clear goal, you can easily fall into a situation of “burning money” without getting the expected results. Below are the “golden” times you should take advantage of Facebook landing page ads:

When launching a new product or service

This is the time when all eyes need to be focused on the “newcomer” of the business. The Landing Page at this time acts as a comprehensive introduction, helping customers quickly access and grasp information about the new product or service. Running Facebook Ads that direct to the landing page will help businesses convey messages clearly while increasing conversions from the first impression.

When organizing a special event

Whether it’s a conference, a product launch, or a customer appreciation program, creating a Landing Page will help businesses collect registration information, build a list of potential customers, and convey full event information. Facebook Ads act as an extremely effective traffic channel, helping the landing page reach the right audience, optimize the number of participants, and increase brand coverage.

Applicable to promotional and discount campaigns

This is the time when businesses need to take advantage of every opportunity to boost sales. A Landing Page with an attractive design and clear promotional information will help customers easily make purchasing decisions. Combined with Facebook Ads that target the right audience, you can create an explosive campaign, attract a large number of customers, and increase revenue quickly.

How to link Facebook ad to landing page

Linking your Facebook ads to a landing page is an important step in getting users where you want them to go – where they can sign up, purchase, or learn more about your product/service. Here are the detailed, easy-to-understand steps that are suitable for both beginners and experienced advertisers:

• Step 1: Go to Meta Ads Manager.
• Step 2: Click the + Create button to start a new campaign.
• Step 3: Choose one of the following objectives to use the landing page: Traffic, Engagement, Leads, Sales
• Step 4: If you choose Sales, turn off “Use Catalog” at the campaign level.
• Step 5: Set up your campaign details, A/B testing, and Advantage+ budget (if needed), then click Next.
• Step 6: In the Conversions section, select Website as the conversion location.
• Step 7: Set up your budget, schedule, target audience, and ad placement.
• Step 8: At the ad level, select the fanpage and/or Instagram account that will represent the ad. In the ad settings, select:
  • Manually upload as the content source.
  • An image or video is the main format.
• Step 9: In the Website Links section, click Add.
• Step 10: Enter the landing page URL → The system will automatically scan the links.
• Step 11: Hover over the link to Edit if needed. To add another link: Enter the display name + URL → click + Add. You can upload a thumbnail (300x300px) to display each link beautifully.
• Step 12: Go to Ad Content → click Set up content.
• Step 13: The content editor appears → enter the source URL.
• Step 14: Enter the landing page link manually if it is not detected automatically.
• Step 15: Click + Add to save each link. Otherwise, the link will not be saved. You need at least 4 links, up to 15 links to use the full extension feature.
• Step 16: Check the Ad Preview → if you don’t see the link, go to Advanced Preview → select the Advantage+ Content tab. Make sure Add Sitelinks is enabled if you want to display more link options. If it is disabled, go back and add links as instructed in step 6.
• Step 17: Complete the rest of the ad content. Click Publish to run the ad.

Note:

• Each link will automatically be assigned the parameter {utm_source=SiteLink-#} to track the performance of each URL easily.
• You can set up different landing pages with Meta Pixel and attach your own UTM codes for detailed measurement in tools like Google Analytics.

Linking Facebook ads to a landing page helps increase conversion rates and helps control and measure campaign effectiveness more accurately. Use it correctly and at the right time to optimize your budget and achieve your business goals most effectively.

Frequently Asked Questions