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TikTok advertising is a powerful marketing tool that helps businesses reach millions of users creatively and intuitively. With the ability to spread quickly and an attractive short video format, TikTok opens up great opportunities to build brands, increase interactions, and effectively promote sales. In the content below, Adsupport will help you learn how to run TikTok advertising to maximize efficiency.
With more than 1 billion monthly active users globally, TikTok is the fastest growing social media platform. Especially in the Vietnamese market, TikTok attracts tens of millions of users – a huge potential number for businesses, especially brands targeting young customers. Thanks to the algorithm that recommends content based on user interests, TikTok makes it easy for ads to reach the right target audience accurately and effectively. Without users following the brand, the promotional video can still appear on the “For You” page, opening up much wider reach opportunities than traditional platforms.
In addition, TikTok also provides a detailed advertising performance measurement system, such as click-through rate (CTR), number of views, cost per interaction (CPC), and return on advertising spend (ROAS), helping advertisers easily optimize their campaigns. TikTok advertising is gradually becoming a “powerful” tool to help businesses increase brand awareness and turn viewers into real customers through creative, viral content.
TikTok advertising provides a rich advertising ecosystem, allowing businesses to flexibly deploy campaigns according to specific goals such as increasing brand awareness, attracting website visits, promoting purchasing behavior, or building a community of loyal followers. Here are the most popular ad formats that businesses often use on the TikTok platform:
This is a form of advertising that appears naturally in the “For You” section (For You Page) – where users often discover new content. In-Feed Ads are formatted exactly like a regular TikTok video, lasting from 5 to 60 seconds, and allow viewers to interact by liking, commenting, sharing, or clicking on links to buy products, download apps, or visit websites.
TopView is the most premium form of advertising on TikTok, taking up the entire screen and appearing first when users open the application. This type of advertising can attract outstanding attention and increase brand recognition. TopView video ads are usually up to 60 seconds long, with vivid sound and images to create an immediate impression.
This is a creative engagement campaign where brands encourage users to participate in a specific challenge by creating videos and using a hashtag set by the business. Branded Hashtag Challenge helps brands spread quickly thanks to the power of the community, while attracting thousands to millions of videos created by users themselves, helping to increase brand coverage and reputation on the platform.
With Branded Effect, brands can create exclusive filters, stickers, or AR effects for users to use when recording videos. This is a great way to increase brand engagement and recall, especially suitable for campaigns promoting new products or outstanding events.
Shopping ad formats are thriving on TikTok thanks to direct integration with TikTok Shop.
Advertising on TikTok is not only a modern marketing trend but also a door that opens a series of opportunities to reach potential customers quickly, effectively, and creatively. Here are the outstanding benefits that TikTok advertising brings to businesses:
TikTok made a strong impression very early on when, in the first half of 2018, this application reached 104 million downloads on the App Store – surpassing even “giants” like Facebook and Instagram. That remarkable growth did not stop globally, but also exploded in Vietnam.
Up to now, TikTok has risen to the 3rd position in Vietnam in terms of downloads on both iOS and Android, with more than 12 million monthly active users, after only 1 year of trial launch. In particular, the majority of users are Gen Z – a young, dynamic, creative generation, and always ready to accept new trends.
This is the customer group that brands are trying to conquer. So, if your business targets the younger generation and wants to be strongly present in their minds, TikTok is the ideal platform to launch an advertising campaign with clear direction and great reach.
TikTok is a “playground” of creativity, where young people do not hesitate to express their personalities through short, unique videos. This characteristic opens up a golden opportunity for businesses to take advantage of entertaining, humorous, emotional, or trend-provoking content to connect with customers.
In Vietnam, most TikTok users are under 30 years old – a tech-savvy generation, who like to follow trends and love fields such as beauty, fashion, travel, cuisine, health care, etc. They also tend to care about social and environmental issues. Therefore, advertising campaigns with close, sympathetic, and creative colors will easily touch the hearts of consumers.
In addition, TikTok does not limit businesses to a fixed content framework. Instead, brands can flexibly produce viral videos, create trends, and integrate products into interesting situations, thereby promoting natural and effective purchasing behavior.
An advantage that cannot be ignored of TikTok advertising is its extremely high virality. With a short video format of 3-15 seconds, each ad, if impressive enough, can easily become a trend, widely shared not only on TikTok but also spread to other platforms such as Facebook, Instagram, YouTube, …
Therefore, with just a campaign with carefully invested ideas, you can completely create a strong community effect – something that traditional advertising forms find difficult to do.
With a large number of users and high interaction levels, TikTok advertising is especially effective in industries serving young people, such as fashion, beauty, travel, food, pets, etc. Not only reaching the right people and the right needs, TikTok advertising also helps you dominate the market at a reasonable cost and with results beyond expectations.
TikTok advertising is a valuable tool in modern marketing strategies. From a huge number of users, unlimited creative content, to outstanding virality – all make up an advertising platform that cannot be ignored for any business that wants to go far in the digital age. Hopefully, my sharing will help you get started with the TikTok platform easily.
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Frequently asked questions
The cost of running TikTok advertising is not fixed but depends on many factors such as campaign goals, advertising formats, target audiences, and the budget you set. However, the minimum budget to start is usually around 200,000 VND per day for the ad group. With the auction format, you can proactively control costs according to CPA (cost per action) or CPM (cost per 1,000 impressions). In general, TikTok advertising is suitable for both large businesses and small retail individuals, thanks to its flexibility and high reach efficiency.
TikTok Ads Manager is an online platform that helps you create, monitor, and optimize advertising campaigns on TikTok. You can access this manager by going to the website https://ads.tiktok.com, then logging in with your TikTok Business account. Here, you can easily set advertising goals, select audiences, budgets, and track campaign effectiveness in detail.
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