TikTok best performing ads

TikTok is becoming an ideal platform for businesses to reach customers quickly and creatively. However, to advertise effectively, you need to understand the prominent advertising forms and how to deploy the right campaign. The content of the article below from adsupport.net will help you discover tiktok best performing ads to increase sales and enhance brand awareness.

Why should you use TikTok advertising for sales?

TikTok advertising is a marketing tool integrated right on the TikTok platform. Advertising videos often appear naturally in the content stream and are accompanied by the words “Sponsored” below for users to recognize. Thanks to the short, vivid video format, easy to create emotions and interactions, TikTok Ads are highly effective in conveying messages and attracting attention from users.

Outstanding benefits of TikTok advertising

• Reach a large number of users: TikTok has millions of users in Vietnam, especially focusing on young people who love online shopping, helping businesses easily expand their potential customer base.
• Easy to spread: With a smart content recommendation algorithm, advertising videos on TikTok have a strong reach and spread quickly, helping brands become known to many people just a few hours after posting.
• Freedom to create content: TikTok is a platform that promotes creativity. You can freely create trending content, test unique ideas to impress viewers, and increase conversions.
• Diverse types of advertising: TikTok Ads offers formats, such as In-Feed Ads, Top View, Branded Hashtag Challenge, Spark Ads, … suitable for each specific goal, such as increasing views, attracting interactions, or promoting purchases.

Connect with many other sales platforms

One of the notable strengths of TikTok Ads is the ability to attract customers from TikTok to major sales platforms such as:

• E-commerce platforms: Shopee, Lazada, Tiki, …
• Social networks: Facebook, Instagram, …
• The business’s own sales website.

With just an attractive video, you can lead users to the right place to buy products, thereby increasing conversion rates, attracting the right target customers, and optimizing advertising costs.

Increase sales quickly and effectively

With the ability to target the right target, control costs, and measure effectiveness, TikTok Ads has become an effective online sales solution that is indispensable in the marketing strategies of many brands today. From small individual sellers to large businesses, investing in advertising on TikTok helps increase orders, expand market share, and improve business efficiency quickly.

Step-by-step guide to creating TikTok best performing ads

TikTok is not only a place for entertainment but also a powerful marketing tool if you know how to exploit it properly. For an advertising campaign on this platform to be highly effective, you need to master the advertising setup process from A to Z. Below are detailed steps to help you deploy a methodical, professional, and cost-optimized TikTok Ads campaign.

Step 1: Choose the right target for the campaign

First, you must log in to TikTok Ads Manager and access the Campaign section. Click the Create button to start setting up a new campaign.

TikTok offers three main advertising target groups, making it easy for you to orient your campaign:

• Awareness: Increase brand recognition.
• Consideration: Create interest, drive visits, or app installs.
• Conversion: Increase sales, sign-ups, or specific actions from users.

Choose the objective that best fits your business goals.

Step 2: Name your campaign and determine your budget

After choosing your objective, you need to name your campaign. The name should be short, memorable, and reflect the content or product you want to promote (up to 512 characters).

Next is the step of setting up your budget. TikTok offers three options:

• No Limit: No spending limit.
• Daily Budget: Amount spent per day.
• Lifetime Budget: Total budget for the entire campaign.

Depending on your financial capacity and goals, you choose the appropriate budget to effectively control costs.

Step 3: Set up ad groups and display locations

After creating a campaign, you need to set up an ad group (Ad Group). This is where you define important factors such as:

Display location:

• Automatic: TikTok will allocate placement based on performance.
• Manual: You can specifically select platforms such as TikTok, News Feed App Series, BuzzVideo…

In addition, you can also set up display devices, operating systems, connection types, etc., to optimize the user experience.

Step 4: Configure ad templates

You can enable Automated Creative Optimization so that TikTok automatically combines images, videos, and text in many different combinations, choosing the most effective format to increase conversion rates.

Step 5: Target audience, set group budget, and schedule

TikTok offers diverse targeting tools:

• Demographics: age, gender, location, language.
• Behavior and interests: based on interaction and consumption history.
• Custom Audience: can create or exclude specific customer groups from the existing list.

You also need to determine:

• Ad group budget: not exceeding the campaign budget.
• Running schedule: choose between All day or a specific time frame (Dayparting) to deliver ads at the most effective time.

Step 6: Bidding and optimizing ads

This is an important part to ensure that the ad is both cost-effective and effective:

Optimization objective: Choose one of three: conversions, clicks, or reach.

Payment event: TikTok will suggest appropriate payment events according to the objective (CPM, oCPM, CPC).

Bidding strategy: Choose standard or advanced bids, depending on the level of control you want.

Distribution:

• Standard: Distribute the budget evenly throughout the campaign period.
• Accelerated: Distribute your budget quickly to get the fastest results.

Step 7: Create the final display ad

This is where you create the actual content to show to your customers. Includes:

• Ad name: Up to 512 characters.
• Format: Usually a video.
• Upload content: You can use an existing video, create a new one, or use a saved asset.
• Thumbnail: Choose an attractive, professional-looking cover photo.
• Display text: Include your brand name, product description, call to action (CTA), URL, profile picture, etc.
• Preview: Check before sending to ensure it looks right.
• Tracking link: Add tracking code from TikTok Pixel or a third party to track ad performance.

After completing all the settings, click Submit for TikTok to review the ad.

How much does it cost to make TikTok best performing ads effectively?

There is no fixed number for the cost of running effective TikTok ads, because the budget will depend on many factors such as campaign goals, product lines, target customers, content quality, and the advertising format you choose. However, TikTok currently requires a minimum budget of $20/day for each ad group and $50/day for each campaign if you choose the auction model.

If you want to aim for effective advertising, don’t just stop at “burning money”, but need to invest in creative content strategies, target the right audience, optimize CTR and CPC indexes, thereby increasing conversion rates. Some brands spend only a few hundred thousand per day but achieve results beyond expectations thanks to “trendy” content, attractive and true to user insights.

To achieve the highest efficiency when running ads on TikTok, businesses need to choose the right advertising format and need to invest in creative content, clearly identify the target audience, and closely monitor campaign performance. When combining the right strategy with flexibility and innovation, TikTok will become a powerful tool to help you expand your brand coverage and effectively promote sales.

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