Tiktok ads cost per view

TikTok is becoming a potential advertising platform that helps brands quickly reach millions of users. One of the factors advertisers are most concerned about is the Tiktok ads cost per view (CPV). Clearly understanding this cost will help you optimize your budget, choose the right ad format, and achieve maximum campaign effectiveness. What is the Tiktok ads cost per view? Let’s find the answer with Adsupport in the article below.

How to calculate TikTok ads cost per view

When you run ads on TikTok, understanding how to set up and calculate your budget will help you effectively control your cost per view (CPV). TikTok currently offers two main budget types for you to choose from:

Lifetime Budget

This is the maximum amount of money you are willing to spend on a campaign or ad group for its entire run time. When you select this type, TikTok will automatically allocate the budget over the scheduled period to optimize the number of views and ad performance.

Daily budget

This is the maximum amount of money you want to spend on a campaign or ad group each day. The daily budget helps you control your spending on a day-to-day basis while ensuring your ads are continuously delivered.

Minimum Budget Requirements

To ensure stable ad performance, TikTok requires a minimum budget:

At the campaign level: The daily budget and lifetime budget must be greater than $50.

At the ad group level:

• The daily budget must be greater than $20.
• The lifetime budget = minimum daily budget ($20) × number of days the ad will run.

Example: If your campaign is scheduled to run for 31 days, the minimum lifetime budget will be $20 × 31 days = $620 for the entire campaign at the ad group level.

You can adjust your lifetime or daily budget for a campaign or ad group at any time. However, TikTok does not allow you to switch from a lifetime budget to a daily budget (or vice-versa) for the same campaign or ad group.

Tiktok ads cost per view

Previously, TikTok used the CPMV (Cost Per Thousand Views) model, but starting in 2022, the platform transitioned to the CPV (Cost Per View) model. This means you now bid a maximum price for each single view (as opposed to 1,000 views).

CPV means you only pay when a user watches at least 6 seconds of your video or interacts with it within the first 6 seconds. This allows you to focus on views that genuinely show interest, which helps to increase your ad spend efficiency. You will enter your bid as a price per single view when using the Bid Cap strategy for the Video Views objective.

According to a 2025 report, the average CPV on TikTok ranges from $0.10 to $0.30 per video view. This means you will need to spend an amount within this range for a user to watch your video according to TikTok’s standards.

Example: If you set a CPV of $0.02 with a budget of $100, you can expect to get around 5,000 views.

How to calculate CPV by budget and views

CPV = Total ad spend ÷ Total qualified views

Example: If you spend $10,000 and receive 100,000 qualified views, your CPV will be $0.10 per view.

Why is CPV an effective payment model?

• Cost-effective: You only pay when a view meets the criteria (>=6 seconds or an interaction), which helps you avoid paying for low-quality views.
• Accurate measurement: CPV provides a precise cost for each view, which helps you analyze and optimize campaign performance. The formula to calculate CPV is: Total Ad Cost ÷ Total Actual Views.
• Effective in the early stages of the Marketing Funnel (AIDA): CPV is ideal for creating initial interest and connecting with viewers, which can then lead them toward the next stage of desired action.

Guide to optimizing Tiktok ads cost per view

When you first start running ads on TikTok, you may face common problems like ads not spending, accounts getting disabled, or high costs with low effectiveness. This is often due to a suboptimal campaign setup from the start. Applying a cost optimization strategy during the initial phase will help you save your budget and achieve better results.

Use a TikTok Agency account

A TikTok Agency Account is an ad account granted by TikTok to its official agency partners. Using this type of account offers several distinct advantages over a standard ad account:

• Save on tax costs: When you use a personal account, you are charged a 10.8% ad tax, which is deducted directly from the amount you deposit. With an Agency Account, you deposit money through the agency and are not subject to this tax.
• Faster delivery: Ads run through an Agency Account typically have more stable spending and faster delivery, preventing them from being paused or having their budget limited.
• No ad spend limits: You can flexibly increase or decrease your budget without being restricted by TikTok.
• Expert support: You receive direct support from the agency on technical issues, strategy, and quick account troubleshooting.

Using an Agency Account is particularly suitable for businesses or individuals with large-scale campaigns that require high speed and stability.

Optimize your budget during campaign creation

In the initial stage, setting a proper budget is crucial. It determines your ad delivery capability and the speed at which the TikTok algorithm collects data. Here are a few points to keep in mind:

• Campaign budget: You should set your campaign budget to Open Budget. This allows TikTok’s algorithm to automatically distribute your spend based on real-time performance.
• Ad group budget: It’s often better to choose a Daily Budget instead of a Lifetime Budget. This makes it easier to track and adjust your spending based on actual performance.
• Initial budget for ad groups: If you’re running a Conversions campaign with a Lowest Cost bidding strategy and a Conversions optimization goal, your initial minimum budget should be at least 20 times your desired CPA (Cost Per Action) and greater than or equal to $100. For example, if your target CPA is $5, you should set an initial budget of at least $100 (20 × $5).
• Reference past data: If you’ve run ad groups in the same account before, review your average daily spend to determine a suitable budget for your new campaigns.
• Leverage app event optimization (AOE): This helps TikTok’s system focus on high-value actions, such as adding a product to a cart, registering an account, or completing a payment.

Optimizing costs for TikTok conversion ads

Conversion ads on TikTok focus on driving specific user actions, such as app downloads, purchases, or sign-ups. This type of ad requires accurate and sufficient data for the system to optimize effectively. Here are a few key principles to remember:

• Do not change too early: During the Learning Phase, avoid editing your bids, targeting, or budget until you have at least 50 conversions.
• Maintain a stable budget: Before the end of the learning phase, you should keep your budget at 50% of the initial amount to prevent the system from “resetting” its learning process.
• Be patient before re-optimizing: Wait at least 2 days after the learning phase ends before making further adjustments.

Being patient and allowing TikTok to collect enough data will help the system deliver your ads to the right audience, which will, in turn, reduce your cost per conversion.

Tiktok ads cost per view provides advertisers with great flexibility and optimization, helping you actively control your budget and reach the right target audience. With the CPV method, businesses can not only easily manage their spending but also maximize campaign effectiveness, turning every view into an opportunity to increase brand awareness and drive customer action.

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