Public TikTok advertise

Nowadays, TikTok isn’t just an entertainment platform; it’s also an effective brand promotion tool for advertisers. However, users don’t always want their ads to be publicly displayed on the platform. Knowing how to turn public TikTok advertise on or off helps you better control your ad activity, optimize the viewer experience, and secure your marketing strategy. In this article from Adsupport, we provide a detailed guide on how to enable and disable public TikTok advertise, allowing you to proactively customize it to your needs.

Review of 2 common public TikTok advertise methods

To reach more customers and increase brand awareness, TikTok offers two public advertising methods. Each has its own advantages, suitable for the needs and investment levels of different content creators on the platform. Specifically:

Uploading an existing video with the Promote feature

This is the simplest and fastest way to help your existing TikTok video reach more people. This method is often suitable for content creators or small businesses who want to test advertising.

• Step 1: In the TikTok app, go to your profile, select the video you want to promote to increase views and engagement.
• Step 2: Tap the three dots (More options) next to the video, then scroll down and select “Ad settings.”
• Step 3: Activate the “Commercial content disclosure” option, then select the appropriate ad objective, such as promoting a brand or boosting brand-oriented content.
• Step 4: Tap Save and Continue to confirm. The video will then be shown to more viewers according to your chosen objective.

Advertising via TikTok ads manager

If you want to build a professional and larger-scale ad campaign, TikTok Ads Manager (TikTok For Business) is the essential tool. This method is suitable for businesses or advertisers who want to target a specific audience and optimize efficiency.

• Step 1: Log in to your TikTok Ads Manager account through TikTok For Business.
• Step 2: Click the “Create Ad” button, then choose a campaign objective such as increasing engagement, driving website traffic, or boosting brand awareness.
• Step 3: Name the campaign, declare a special ad category (if applicable), choose to enable/disable testing and optimization options, and set the campaign budget.
• Step 4: Upload or select one or more prepared videos to use in your ad campaign.
• Step 5: Define your target audience based on age, gender, location, interests, or behavior to ensure the ad reaches the right potential customers.
• Step 6: Submit the campaign for TikTok’s approval. Once approved, the ad will begin running and appear to your selected target audience.

How to easily enable and disable public TikTok advertise

Although TikTok has become a popular advertising platform for many brands and individuals in recent years, users often prefer not to have ads displayed continuously, and advertisers may need to enable/disable campaigns to optimize their effectiveness. Here is a detailed guide to help both advertisers and general TikTok users proactively manage ads as needed.

For TikTok advertisers

If you are a business or individual running an ad campaign on TikTok, enabling or disabling ads is very simple:

• Access TikTok Ads Manager: First, log in to your TikTok For Business account.
• Select the “Campaigns” tab: In the main menu, click on the “Campaigns” section to see the full list of active campaigns, ad groups, and ads.
• Enable/Disable ads: Find the campaign or ad you want to adjust. Then, simply click the corresponding “On/Off” button to change its display status.

This adjustment helps advertisers quickly control their budget, pause an ad when needed, or restart it with a new strategy.

For regular TikTok users

When posting a video on TikTok, every user has the right to decide who can view their content. Adjusting the privacy settings not only helps you protect your privacy but also optimizes your reach if you want to grow your personal channel. Here’s a detailed guide to easily change a video’s display mode:

• Step 1: Go to your profile by tapping the icon in the bottom right corner.
• Step 2: Select the video you want to change the display mode for.
• Step 3: Tap the three dots (⋯) icon in the bottom right corner of the screen.
• Step 4: Select “Privacy settings” to begin customizing the display mode.
• Step 5: In the “Who can watch this video” section, TikTok provides 3 options:
  • Public: Anyone on TikTok can watch your video. This mode is suitable if you want to grow your channel and reach new followers.
  • Friends: Only people you follow and who follow you back can watch.
  • Private: Only you can see the video, which is suitable for saving memories or when you’re not ready to share.
• Step 6: After selecting the appropriate mode, simply tap Save or go back to the main screen, and the system will automatically update based on your new settings.

When to disable public TikTok advertise

Properly disabling public advertising won’t harm your ad campaign. On the contrary, it’s an important step that helps advertisers effectively control their budget, optimize content, and plan for the next phase. Here are some common situations when you should consider disabling public TikTok advertise:

Pausing a campaign

In some cases, you may want to temporarily pause an ad campaign instead of deleting it entirely. For example, when you need to wait for results from a previous campaign or adjust your strategy, a temporary pause allows you to keep your ad settings intact without losing your established data.

Testing new content

When you want to test different videos or content formats, it’s necessary to disable the old ads. This helps you easily compare the performance of different ad creatives, thereby identifying which content is most engaging and delivers the best results.

Revising a campaign

Sometimes, you need to review a running campaign before continuing its distribution. Temporarily disabling the ad allows you to adjust the content, reallocate the budget, or change the target audience without affecting your statistical data.

Stopping ineffective ads

If an ad isn’t delivering the desired results, disabling it will help prevent budget waste. This is also the time to re-analyze the causes, evaluate your strategy, and plan improvements for future campaigns.

Preparing for the next phase

After a campaign has met its short-term KPIs, you should disable the ad to focus on preparing for the next phase. This helps optimize the management process while ensuring that your budget and resources are appropriately saved for upcoming campaigns.

Customizing public TikTok advertising is a simple but crucial action in campaign management. By knowing how to make flexible adjustments, advertisers can optimize their effectiveness, avoid budget waste, and ensure that each campaign is launched at the right time.

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