TikTok pop up ads on my phone

TikTok has become a leading advertising platform, especially with the pop up ad format that appears directly on the phone screen, helping brands quickly capture user attention. With a simple yet effective implementation, this format offers powerful visibility and makes an instant impression. In this article, Adsupport will explore how to set up and optimize TikTok pop up ads on my phone in detail.

What are TikTok pop up ads?

TikTok pop up ads are a special ad format on the TikTok platform that allows ad content to appear as a prominent pop-up window directly on a user’s phone screen. Unlike regular ads that appear in the video feed, pop up ads create an immediate draw, making them hard for viewers to ignore due to their “sudden appearance” and ability to command full attention.

A key highlight of TikTok pop up ads is their ability to quickly connect a brand with its target audience. In just a few seconds, a business can convey its main message, introduce a product, or promote a special offer to users without getting lost in a sea of other content. Specifically, this format is often designed with engaging visuals, vibrant colors, and a clear call-to-action (CTA), which encourages users to click the link or participate in the campaign right away.

With their ability to create a surprising and highly noticeable effect, TikTok pop up ads are increasingly chosen by many brands that want to achieve high effectiveness in short-term campaigns, new product launches, or special promotions. This is also a useful tool for increasing brand awareness and boosting conversion rates in a short amount of time.

How TikTok pop up ads work

Here’s how TikTok pop up ads work:

The ad appears suddenly when a user opens the app

Unlike in-feed ads, TikTok pop up ads are designed to appear as soon as a user opens the app or in certain specific usage scenarios. This creates an element of surprise and immediately grabs their attention. By taking over the entire screen for a few seconds, a pop-up ad ensures the brand isn’t missed among the vast amount of content a user is viewing.

Focus on delivering a concise and visual message

Because they are only displayed for a short time, TikTok pop up ads are often built with concise content, eye-catching images, and a clear message. The main goal is to help users easily remember the brand or promotion at first glance. This is also why this format is often accompanied by prominent CTAs like “Shop Now,” “Learn More,” or “Join Now.”

Directly link to a landing page or campaign

• Another strength of TikTok pop up ads is their ability to lead users to a destination page with just one tap. Brands can attach a link to their e-commerce website, a campaign landing page, or a TikTok Shop storefront. This method shortens the customer journey from awareness to a purchase action, which significantly increases the conversion rate.

Personalize the target audience

• TikTok also helps advertisers optimize pop-up displays to the right potential customer groups through its user data analysis system. Ads can be targeted by age, gender, interests, behavior, or geographical location. As a result, pop-ups not only grab strong attention but are also highly personalized, which helps improve reach and build a closer relationship with customers.

How to set up TikTok pop up ads on my phone

Implementing TikTok pop up ads on your phone is not overly complicated, but to achieve high effectiveness, you need to understand each step. Below is a detailed guide for advertisers to easily set up campaigns directly on their mobile devices.

Step 1: Download and log in to TikTok Seller on your phone

You need to install TikTok Seller, the official ad management app from TikTok. After downloading, log in with your TikTok Business account or a previously created ad account. This is a crucial tool for managing your entire campaign, including creating pop up ads.

Step 2: Create a new campaign and choose an ad objective

Once you are logged in, tap the “Create Campaign” button. TikTok will offer various ad objectives, such as Brand Awareness, Website Traffic, Conversions, App Installs, etc. Choose the objective that aligns with your business plan to ensure your pop up ads achieve the best results.

Step 3: Select the pop up ad format

In the format selection section, you need to choose Pop up Ads. This is the prominent ad format that appears directly on the user’s screen while they are using the TikTok app. In this step, you can also adjust the display style, design, images, or videos to be as engaging as possible.

Step 4: Customize the target audience

TikTok pop up ads are only truly effective when they are delivered to the right customer group. Therefore, you should use the Targeting feature to select your audience by age, gender, geographical area, interests, or user behavior. This ensures that your ads accurately reach potential customers and increase the conversion rate.

Step 5: Set the budget and ad schedule

TikTok allows you to set a daily budget or a total campaign budget. You need to consider a suitable budget to optimize effectiveness without exceeding your projected costs. Additionally, you can choose the hours for the ad to be displayed to ensure the pop-up content appears when your customers are most active online.

Step 6: Finalize and monitor ad performance

After completing all the settings, tap “Confirm” to start your pop-up ad campaign. While the campaign is running, you can use the Ads Manager app on your phone to track campaign performance through metrics like impressions, CTR, and conversion rate. From there, you can make timely adjustments to optimize costs and improve results.

What to avoid when running TikTok pop up ads

When launching TikTok pop up ads, businesses need to be aware of several key points to ensure communication effectiveness and optimize their budget. This is a powerful ad format that quickly grabs attention, but it also requires a nuanced approach to design and implementation.

Define the right campaign objective

• Before running the ad, the business needs to clarify whether the main objective is to increase brand awareness, drive website traffic, or boost sales immediately. Clearly defining the objective will help you shape your content, design, and call-to-action appropriately, avoiding wasted spending on unfocused campaigns.

Design eye-catching and concise content

TikTok pop up ads only have a few seconds to capture a user’s attention, so the images or videos need to be carefully crafted. Use vibrant colors, clear images, and concise, easy-to-understand content. You should also add visual elements like icons, stickers, or animated text to make it more dynamic.

Clear Call-to-Action (CTA)

The CTA is the element that determines whether a user takes action after seeing the ad. You should use direct calls to action such as: “Shop Now,” “Sign Up,” or “Explore.” Place the CTA in an easily visible position and make it consistent with the overall message to increase the likelihood of conversion.

Avoid annoying users

• While pop-ups grab immediate attention, if they appear too many times or repeat constantly, they can annoy users. Businesses need to set a reasonable display frequency, prioritizing quality over quantity so the ad is both effective and not off-putting.

Monitor and optimize regularly

• After the ad is running, monitor important metrics like click-through rate (CTR), engagement time, and conversion rate. This allows you to evaluate real performance and adjust the content, images, or display frequency to optimize costs and improve results.

TikTok pop up ads are a powerful tool that helps brands quickly reach users and increase engagement. When implemented correctly, with engaging content and a reasonable frequency, this format will deliver high effectiveness while optimizing ad costs. Give it a try!

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