How to get verified on TikTok as a brand

In the highly competitive digital environment, protecting your brand on TikTok is an extremely important factor. Brand verification not only helps businesses affirm their authenticity but also prevents counterfeiting, ensuring that all business activities are transparent and professional. In this article, Adsupport will guide you how to get verified on tiktok as a brand, helping your brand build solid trust with the user community.

What is brand verification?

Brand verification on TikTok Shop is understood as the official brand owner allowing a third party – usually a seller or distributor – to sell products bearing that brand on the TikTok platform. In other words, this is a form of certification that the seller is doing business legally and is recognized by the original brand, and not selling on their own accord.

This verification is especially important in the context of the strong development of e-commerce. It not only helps consumers feel secure when choosing products, as they know that the item they are buying is genuine and has a clear origin, but it also helps the brand protect its image and reputation, avoiding being affected by fake or counterfeit goods or unauthorized sellers.

For sellers, brand verification is like a “pass” to affirm legality and build solid trust with customers. At the same time, TikTok also prioritizes displaying stores and products that have been verified, thereby helping to increase the opportunity for access and effectively boost sales.

Cases that require brand verification

According to TikTok Shop regulations, brand verification and authorization on the Seller Center are mandatory steps in many cases. This not only ensures the legality of business activities but also helps build trust with customers and enhances brand reputation. Specifically, there are three typical situations where a seller needs to proceed with verification:

When selling products of a registered brand

If you plan to sell products with a registered brand’s logo, name, or symbol, verification is a prerequisite. This is proof that you are authorized to legally distribute those products, and it also helps TikTok Shop control and eliminate stores that sell counterfeit or fake goods. Thanks to this, both consumers and the original brand are protected.

When you want to participate in official promotional programs

TikTok Shop often implements exclusive offers and promotions specifically for sellers who have completed brand verification. Participating in these activities provides an opportunity to reach a larger number of customers, boost sales, and increase the store’s visibility. This is also a way for your brand to stand out to consumers compared to unverified stores.

When you want to join the TikTok Shop Mall

To be present on the TikTok Shop Mall – a space dedicated to genuine products and reputable brands – the first requirement is to complete brand verification. This is a mandatory standard that helps ensure all products on the TikTok Mall are of high quality and are genuine. As a result, customers will feel more secure when shopping, and businesses will have the opportunity to increase their credibility and sales.

How to get verified on TikTok as a brand

To get verified on TikTok Shop, you need to perform the following steps:

Step 1: Log in to the Seller Center

Access your Seller Center account, then go to:

My Account > Account Settings > Certification Center > Brand Certification > Add Brand Authorization to start the verification process.

Step 2: Choose the appropriate verification type

TikTok provides various levels of verification, depending on your role and relationship with the brand:

• Trademark owner: You are the direct owner of the registered trademark.
• Level 1 exclusive authorized seller: You are exclusively distributed by the trademark owner.
• Level 1 authorized seller: You are authorized by the trademark owner to sell the products.
• Level 2 authorized seller: You are authorized to sell products through a Level 1 seller.
• Level 3 authorized seller: You are authorized to sell products through a Level 2 seller.
• Seller with proof of purchase: You bought the product directly from the brand owner or an authorized distributor and can provide valid documents.

Step 3: Enter the necessary trademark information

Depending on the type of verification, you need to provide information such as:

• For trademark owners: trademark name, registration number, brand name, country/region of registration, registration/expiration date, and categories of goods/services (according to Nice Classification).
• For authorized sellers (Level 1, 2, 3): the expiration date of the authorization letter or distribution letter granted directly by the owner or a higher level.
• For sellers with proof of purchase: information about the country/region, brand name, number of products, date of purchase, category, proof of purchase (invoice/receipt), and images of the product and inventory.

Step 4: Attach valid documents

Each type of verification requires different supporting documents:

• Trademark owner: Certificate of registration or trademark certificate.
• Level 1 exclusive authorized seller: Authorization letter or distribution letter directly from the trademark owner.
• Level 2 or Level 3 authorized seller: Authorization letter from the owner and an authorization letter from a higher level (Level 1 or 2).
• Proof of purchase: Invoice/receipt from a brand representative or a legal distributor within 12 months.

Detailed document requirements

Proof of purchase: must include the purchase date, buyer/seller information, product, transaction value, along with photos of the actual product and inventory.

Trademark certificate: must clearly state the trademark name, issuing country, owner’s name, effective period, and classification of goods/services.

Authorization letter/Distribution letter: must have the name of the authorizing party and the authorized party, the rights granted, the country, the term, and a legal seal or signature.

Getting verified on TikTok is an important step to protect your business’s rights, affirm the authenticity of your products, and build credibility with customers. Performing this process fully and accurately not only helps you avoid risks related to copyright infringement but also opens up opportunities to participate in special programs, promotions, and sustainable development on the TikTok Shop platform.

Contact Info

You need a Facebook advertising account but don’t know any reputable provider. Coming to adsupport is where you will experience what you need rent facebook ad account prestige, high trust, and professional consulting and service support for customers.

Frequently Asked Questions