Dayparting TikTok ads

In an online business, managing the advertising budget plays an extremely important role. TikTok offers a Dayparting TikTok ads feature, which helps businesses easily control costs, allocate the budget reasonably, and optimize campaign effectiveness. With the method of Dayparting TikTok ads, you can proactively monitor the daily results and make timely adjustments to achieve your desired goals. Let’s learn how to set a daily budget for a TikTok ad campaign with Adsupport!

What is the minimum dayparting TikTok ads budget?

When running ads on TikTok, one of the most important factors that an advertiser needs to consider is the daily budget. This is a tool that helps you control costs, allocate capital reasonably, and ensure that the ads are distributed evenly throughout the campaign period.

When you create an ad campaign or ad group, TikTok will allow you to choose the payment method based on a daily budget or a lifetime budget. If you choose a daily budget, you need to set the maximum spending level that you are willing to spend for a campaign or ad group in 24 hours. The things to note are:

• The budget can be set at both the campaign level and the ad group level.
• A campaign can contain many ad groups, and each group will have its own budget.
• After publishing a campaign, you cannot change the budget type. That means you cannot switch from a daily budget to a lifetime budget, or vice versa.

The role of a daily budget

A daily budget acts as a “safety limit” that helps an advertiser not spend more than expected. While bids are used to control the cost for each result (for example, each click or view), the budget will control the total cost of the entire campaign or ad group.

In addition, TikTok also provides a dynamic daily budget option. This is the amount of budget you are willing to spend in a week, and the system will automatically allocate the costs daily to optimize effectiveness. This feature helps budget management become more flexible, which is especially suitable for campaigns that need to be optimized in the short term.

Minimum budget for daily ads

For ads to run stably and ensure continuous distribution, TikTok has some regulations on the minimum budget:

• At the campaign level: Whether you choose a daily budget or a lifetime budget, the amount must be greater than $50.
• At the ad group level:
  • If you choose a daily budget → the minimum amount is $20.
  • If you choose a lifetime budget → the minimum budget will be calculated by the formula: Minimum daily budget ($20) × number of days the ad runs.
• Example: If the distribution schedule lasts 31 days, the minimum budget for the ad group must be: $20 × 31 days = $620.

How TikTok allocates daily ads

When you set a daily budget in TikTok Ads Manager, it’s important that you understand how the system allocates spending. Changing the budget not only affects the ad distribution speed but also determines the total spending level and final effectiveness. Below are two common scenarios that you may encounter:

TikTok changes the budget for each day of the week

If you adjust the daily budget on different days of the week, TikTok will calculate and reallocate the spending based on the new budget level and the remaining days of the cycle.

Example: from Sunday to Tuesday, you set the budget to $100/day. On Wednesday, you increase the budget to $200/day. The system will then recalculate the total budget for the remaining 4 days to be $800, instead of keeping the old level of $700. This means that the spending on the first days of the week ($100/day) will not affect the total budget from the day you make the adjustment onwards, because each period will be allocated independently according to the new amount.

TikTok changes the budget during the day

In the event that you adjust the budget during the day, TikTok will reallocate the spending based on the remaining time.

Example: you set a daily budget of $100 at 9 a.m. Since there are 15 hours left in the day (from 9 a.m. to midnight), the system will calculate the spending level to be reached as $62.50 (15/24 hours multiplied by $100).

However, it should be noted that TikTok will try to distribute the spending according to this ratio, but it does not guarantee absolute spending. What is certain is that the system will not spend more than 125% of the highest daily budget that you have set for the day, which ensures cost safety for the ad campaign.

Useful method for dayparting TikTok ads

When running ads on TikTok, controlling the budget daily helps a business manage costs more tightly and easily optimize the effectiveness of each stage. Here are detailed instructions on the setup steps, along with some additional methods for you to refer to.

Step 1: Log in to TikTok Ads manager

First, you need to access TikTok For Business and log in to your account. This is where all the tools for you to set up, monitor, and optimize ad campaigns are located.

Step 2: Create a new campaign or edit an existing campaign

• Create a new campaign: Click the “Create new campaign” button, then choose the ad objective (brand awareness, traffic, conversions…) and enter the necessary settings.
• Edit an existing campaign: If you want to change the budget of a running campaign, go to the “Finance” section in the “Tools” tab, select “Payment” and then click “Edit” in the Budget section.

Step 3: Set a daily budget

In the Campaign or Ad Group settings section, you will see the “Budget” section.

• Choose the budget type as “Daily” from the drop-down menu.
• Enter the amount you want to spend each day.
• This number will be the maximum budget limit that TikTok uses to distribute ads for the day.

Step 4: Complete the setup

After you have defined the budget, click “Continue” and complete the remaining steps for your ad to officially launch with the desired spending level.

Optimization tips for dayparting TikTok ads

• Campaign Budget Optimization (CBO): If you have many ad groups in the same campaign, turn on CBO. The TikTok system will automatically allocate more budget to the most effective ad group, which helps maximize results without continuous manual monitoring.
• Fast Delivery: This is an ideal option for short-term campaigns, especially during promotions or product launches. This mode allows TikTok to spend the budget faster to reach more customers in a short period of time.
• Maximum Delivery (GMV Max): Exclusively for TikTok Shop ads, this feature allows you to set a daily budget to optimize for revenue. The system will prioritize allocating the budget to increase the Gross Merchandise Value (GMV), which helps you achieve the highest sales within your spending range.

Applying the method of Dayparting TikTok ads not only helps you control the budget effectively but also brings flexibility in each implementation stage. With options like CBO, fast delivery, or maximum delivery, a business can optimize spending and achieve the desired results without worrying about exceeding its financial capacity. This is the key to managing a sustainable and profitable campaign on TikTok.

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