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Facebook Business Manager not only supports the management of Fanpages and ad accounts but also allows for direct integration of a WhatsApp account. This enables you to chat with customers quickly, build trust, and increase the conversion rate right within the same management system. This article by Adsupport will provide detailed instructions on how to add WhatsApp account to Facebook Business Manager so you can maximize the power of this tool.
Connecting a WhatsApp account with Facebook Business Manager is not just a simple technical step, but also brings great value in optimizing the user experience and enhancing business management effectiveness. When these two platforms are synchronized, a business can manage data centrally, minimize errors, and significantly save on processing time.
Linking a WhatsApp account with Facebook Business enables a business to proactively receive and respond to customer messages quickly and consistently. Thanks to the synchronization, no messages are missed, and the customer service team can maintain a consistent tone and communication style across both platforms.
When WhatsApp is connected to Facebook Business, a business can easily arrange meetings, exchange work, and collaborate with partners right within the shared management interface. This is especially useful for businesses with multiple staff or those that frequently work with international clients.
One of the biggest benefits of this linkage is the smooth transition from an ad on Facebook to direct consultation via WhatsApp. Instead of making customers take an extra intermediate step, they can immediately contact the business via WhatsApp for support and product consultation, thereby significantly increasing the conversion rate.
Information such as name, profile picture, status, and related data is automatically synchronized between the two platforms. Thanks to this, a business can maintain the consistency of its brand image and contact information, avoiding inaccuracies or having to re-enter data multiple times.
Thanks to the linkage, status, images, and other information can be seamlessly forwarded between WhatsApp and Facebook without repeating the action. This not only saves time but also enhances the user experience, providing convenience and professionalism in the eyes of the customer.
Linking WhatsApp with Facebook also helps a business easily find and interact with friends, customers, or partners on both platforms. From there, the reach and interaction level are expanded, which supports the business in developing a more sustainable relationship with the user community.
To make the most of Meta’s management tools, adding a WhatsApp account to Facebook Business Manager is a crucial step. You can do this in the two common ways below.
To start using WhatsApp Business in Facebook Business Manager, you need to create a separate WhatsApp account for your business. Here are the detailed steps to help you create an account quickly.
To begin, you need to access Business Settings in Facebook Business Manager. Here, select the Business Manager that you want to use to create the WhatsApp Business account from the drop-down menu in the upper left corner.
Next, click the WhatsApp Accounts section under Accounts. If this is the first time you are creating a WhatsApp Business account for your business, choose Add WhatsApp account. If you already have an account, just click Add to continue.
In the next step, you will fill in the full information in the Create a WhatsApp Account section, including:
After filling in the information, click Done to complete the initial setup.
After creating the account, you can add people to manage it together by searching for their name or email in the list. Depending on the role, you will assign management permissions to each person:
Once selected, click Assign to complete.
After completing the process of creating a WhatsApp Business account, Facebook’s system will review and verify the information. If any issues arise, you will receive a detailed notification to make adjustments. You can also proactively check the account status in the Settings section at any time.
Note: In some cases, you need to take an additional step to provide the WhatsApp Business Platform Cloud API to clients. This is an important feature that helps businesses implement automated messaging and manage at scale more effectively.
Adding a WhatsApp account to Facebook Business Manager is a critical step that helps a business centrally manage its communication and advertising channels. Once successfully integrated, you can not only easily manage customer messages but also leverage Meta’s advertising tools to enhance business effectiveness. Make sure that you accurately enter the account information and phone number and assign permissions to the management team so that the operation process is smooth, secure, and professional.
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Frequently Asked Questions
Yes. You can add multiple WhatsApp Business accounts and manage them centrally within the same Business Manager. This is especially useful when you own multiple brands or manage accounts on behalf of clients.
Meta typically needs time to review and verify the account. If the approval process is delayed, double-check the phone number information, the business name, or ensure that your business has provided all required verification documents.
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