Create ad account without Business manager

When running Facebook Ads, many advertisers often opt to create ad accounts within Business Manager for easier management and permission assignment. However, using the BM is not always the optimal solution, especially for beginners or small businesses looking to deploy campaigns quickly. Therefore, creating an ad account directly from a personal profile becomes a flexible option, helping to save time and reduce the complexity of setup steps. In this article, Adsupport will provide detailed instructions on how to create ad account without business manager, while sharing some important notes to help you run campaigns effectively and safely.

Is it possible to create ad account without Business Manager?

The answer is yes, you can absolutely create a Facebook ad account without using Business Manager. This form of account creation is known as a personal ad account, commonly used by those new to running ads or individuals and small businesses who do not yet require a complex management system.

A personal ad account is created directly from your individual Facebook account. With it, you can run ads for posts, Fan Pages, or websites without the extra setup step required in the BM. The advantage of this method is that it is simple, fast, and easy to use – you need to access the Ads Manager, select the post to boost (or promote), and proceed with payment to launch the campaign immediately.

However, a personal ad account also has certain limitations. For instance, you can only grant limited access permissions to others, cannot add multiple people to manage campaigns, or share ad assets such as the Pixel, Page, or Product Catalog. Furthermore, if the personal account encounters issues (gets banned or restricted), all advertising activities will be affected.

When should you use a personal profile to advertise?

The personal ad account is a suitable option for users who are new to Facebook advertising or only need to run small-scale campaigns. This type of account is created directly from a personal Facebook profile, bypassing the need for the Business Manager, which makes the setup process quicker and easier to use. You should use a personal ad account when:

• You want to run ads quickly, without complex approval processes.
• You do not need to share management access with others.
• You are only advertising for your personal profile or private Fan Page.
• You are running small test campaigns to evaluate content, audience segments, or ad visuals before scaling up.

Suitable users for personal ad accounts

The following user groups often run ads outside the BM:

• Beginner Advertisers: If you lack experience, the personal ad account is an ideal environment to learn how to set up campaigns, track performance, and optimize content.
• Small Business Owners or Freelancers: For small online sellers, individuals advertising personal products, or content creators on Facebook, a personal account is sufficient. It doesn’t require complex access permissions like a BM and still ensures basic effectiveness.
• Content Creators or Influencers: If your goal is to increase engagement, promote your personal brand, or boost recognition, a personal account allows you to control ads quickly and directly from your main account.
• Marketing Experimenters: Before investing a large budget or creating large-scale campaigns in the Business Manager, testing ads with a personal account is a smart way to gauge market response.

Detailed steps to create ad account without Business Manager

If you choose not to use the Business Manager, Facebook still allows you to create a personal ad account simply and quickly. Below is a detailed, step-by-step guide to help you start running ads immediately without the BM:

Step 1: Access Facebook

First, log in to the personal Facebook account you want to use to run ads. This will be the root account from which you manage and make payments for subsequent campaigns.

Step 2: Go to the “Advertising” section

After logging in, you can find and click on the “Advertising” section in the Facebook menu. This is the main interface of the personal Ads Manager, where you can create, track, and optimize campaigns.

Step 3: Create the ad account

On the Ads Manager interface, click the “Create” button to begin setting up the ad account. You will be prompted to select an advertising objective such as increasing engagement, reach, conversions, or website traffic. Choosing the correct objective will help Facebook optimize the campaign more effectively.

Step 4: Enter payment information

Upon completing the objective selection step, Facebook will require you to add a payment method. You can use a credit card, debit card, e-wallet, or PayPal (if supported). Fill in the necessary information, then select “Save” to finish.

Step 5: Verify the account

Facebook may ask you to verify your identity via a confirmation code sent to your email or phone number. Enter this code to complete the security process and activate the ad account.

Creating an ad account without a Business Manager (BM) is a suitable choice for individuals, small retailers, or anyone new to running ads on Facebook. While it may lack some advanced features found in a BM account, it is sufficient for you to launch, track, and optimize campaigns simply and effectively. When your needs evolve, you can upgrade to a business ad account for easier management of multiple campaigns and assets.

Contact Info

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