Facebook ads manager personal account

In the world of digital advertising, Facebook Ads remains the leading tool helping individuals and businesses quickly reach potential customers. Using a Facebook Ads Manager personal account offers many conveniences for beginners, small-scale sellers, or anyone wanting to test ad campaigns with a limited budget. This article by Adsupport will help you clearly understand how to create and effectively manage your Facebook Ads Manager personal account.

The difference between personal and business accounts

When starting to advertise on Facebook, you can choose between a personal ad account and a Business Manager (BM) ad account. Each account type has unique characteristics, advantages, and limitations, suitable for different purposes. Understanding the difference between the two will help you choose the most effective way to manage advertising and optimize costs.

Personal ad account

The personal ad account is created directly from your personal Facebook account. This is the common form for beginners running ads or those wanting to test small-scale campaigns.

Advantages:

• Easy to set up and use: You only need to log in to your personal Facebook account to access Ads Manager.
• No business verification required: Suitable for individual online sellers, freelancers, or those running test ads.
• Simple management: All campaigns, payment methods, and ad data are in a single interface.

Limitations:

• Limited number of ad accounts: Each Facebook account can only create one personal ad account.
• Easily locked if there are payment errors or policy violations: Because the account is directly linked to the individual, the risk of errors will affect all access.
• Not suitable for teams or businesses: Due to the lack of tools for permission management, sharing management rights, and detailed reporting for multiple users.

Business Manager ad account

The Business Manager ad account is a professional solution for companies, ad agencies, or those managing multiple Fanpages and advertising assets simultaneously.

Advantages:

• Flexible permission management: You can add, remove, or tier permissions for employees, partners, or clients without sharing personal information.
• Create and manage multiple ad accounts: Each Business Account can create 2–5 ad accounts (or more, depending on credibility).
• High security and stability: Separate management limits the risk if one account gets locked.
• Manage multiple assets simultaneously: You can connect Fanpages, Pixels, Instagram accounts, product catalogs, etc., within a single system.

Limitations:

• More complex setup: Beginners may take time to become familiar with the interface and business verification steps.
• Requires stable ad activity: Facebook prioritizes businesses with a good ad history, consistent spending, and policy compliance.

When should each account type be used?

• You should use a personal ad account if you only run small ads, sell handicrafts, or want to test new ideas.
• You should use a Business Account if you are a business, an ad agency, or need to manage multiple pages and campaigns simultaneously.

How to create and set up a Facebook Ads Manager personal account

If you are just starting with Facebook advertising, creating a personal ad account is the first and most critical step for you to begin running campaigns. Unlike accounts within Business Manager (BM), a personal ad account is easier to set up, suitable for small sellers or individuals wanting to manage their ad budget themselves.

Step 1: Log in to Your Personal Facebook Account

First, you need to log in to the Facebook account you usually use. Ensure this account has been verified with a legitimate email and phone number to avoid being locked or restricted when you start running ads.

Step 2: Access Ads Manager

After logging in, access the page https://adsmanager.facebook.com. This is where you can manage all your campaigns, ads, and budget.
Here, Facebook will automatically create a default personal ad account for you, linked to your Facebook account.

Step 3: Select the appropriate ad objective

In the Ads Manager interface, you will see a list of ad objectives such as: Increase Brand Awareness, Increase Website Traffic, Increase Post Engagement, or Increase Sales.
Choose the objective that best suits your business goal. For example:

• If you are selling online, you should choose Conversions or Traffic.
• If you want to increase brand recognition, choose Brand Awareness.

Step 4: Set Up Payment Information

Facebook requires users to enter a valid payment method to run ads. You can choose one of the following payment methods:

• International credit/debit card (Visa, MasterCard, JCB).
• Momo or ZaloPay e-wallet (depending on country support).
• A domestic bank card through a payment gateway accepted by Facebook.

Enter the information accurately, then click “Save” to complete.

Step 5: Set time zone and currency

This is a small but very important step. When creating the ad account, you need to select the time zone (GMT+7) for Vietnam and the currency as VNĐ, which helps you easily track actual costs.
Note: After the account is created, you cannot change the time zone or currency, so set it up carefully from the beginning.

Step 6: Verify information and finalize setup

Facebook may require you to verify your identity or confirm ownership of the payment card. Follow the on-screen instructions, check your email or phone to receive the confirmation code.
Once the above steps are completed, your personal ad account is ready to launch its first campaign.

When should you switch from a personal account to a BM account?

After a period of using a personal ad account to run ads, many advertisers realize certain limitations regarding budget, security, and management capability. That is when you should consider switching to using an ad account within Business Manager (BM). This not only helps you professionalize your advertising activities but also brings many benefits in control, permission management, and performance optimization.

When you manage multiple Fanpages or ad accounts

If you are running ads for multiple brands, various Fanpages, or supporting clients with ad services, your personal ad account will quickly become overloaded. Meanwhile, BM allows you to manage multiple Fanpages, Ad Accounts, and users in one centralized location, making delegation, granting permissions, and tracking effectiveness much easier.

When you need to delegate permissions to staff or partners

With a personal ad account, you can rarely grant or limit access to others without affecting personal privacy. In contrast, with BM, you can delegate detailed permissions by role, such as analyst, advertiser, or administrator. This is particularly important when you work with a marketing team, an agency, or collaborators.

When the ad budget increases significantly

Facebook often limits the spending level for personal ad accounts to mitigate risk. If you are investing a large budget in advertising, a BM account will help increase the spending limit, while also helping Facebook assess you as a more trustworthy advertiser. Additionally, you can set up separate billing for each campaign or client, which is very useful for financial management.

When you want to increase reliability and reduce account lock risks

BM is considered a more stable and secure tool than a personal ad account. When issues occur (e.g., the account is flagged or an ad is rejected), appealing and handling them on BM is easier and more transparent. Furthermore, by having multiple ad accounts within BM, you can continue ad activity even if one account runs into problems.

When you want to scale your business long-term

If you are committed to building a brand and investing in long-term advertising, using a BM account is an inevitable step. It not only helps you manage customer data, Pixel, and custom audiences, but also makes it easy to analyze campaign effectiveness, measure ROI, and scale up advertising in the future.

The Facebook ads manager personal account is the ideal starting point for anyone new to advertising on this platform. However, as management needs and the budget increase, switching to Business Manager (BM) will help you gain better control, optimize processes, and ensure the security of your entire advertising operation. Be sure to correctly identify your business goals to choose the appropriate account type, thereby building a solid and sustainably growing advertising system.

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