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A TikTok account with a blue checkmark is not only a symbol of credibility and trust but also a valuable “digital asset” for individuals and businesses. When an account is verified, it typically has higher reach, can easily collaborate with brands, and generates stable income. So, in reality, how much is a verified TikTok account worth, and what makes it so valuable? In this article, Adsupport will help you understand the true value of the “blue checkmark” on the TikTok platform.
Not all TikTok accounts with a blue checkmark have the same value. The “price tag” of each account depends on various factors, ranging from the follower count, the engagement rate, to the quality of the content, and the niche the account is targeting. Understanding these factors helps content creators, brands, or investors accurately assess the real worth of a verified account.
This is the first and most crucial factor. An account with hundreds of thousands to millions of followers will be significantly more valuable than an account with only a few thousand. However, TikTok does not only assess “quantity” but also considers the quality of followers, whether they are real, active users who interact frequently, or just fake followers.
The engagement rate is a metric that reflects the level of connection between the creator and their community. Factors such as likes, comments, shares, and average view time directly affect the account’s value. An account with a naturally high engagement rate is often sought after by brands because its content has a high potential for virality and real impact.
TikTok values creativity and authenticity. Therefore, accounts that maintain a consistent, unique, and distinctive content style are generally more valuable. Additionally, building a clear personal brand, investing in video quality, and consistently keeping up with trends also significantly increase the account’s overall value.
The value of a verified TikTok account also depends on the niche the creator operates in. For example, accounts in fields like fashion, beauty, finance, or education are often more valuable because they attract more potential brands looking for partnerships. Conversely, fields with less public interest or low advertising potential are generally less valuable.
A blue checkmark account is not only judged by its activity on TikTok but also by the creator’s influence on other platforms such as Instagram, YouTube, or Facebook. Individuals with a strong “personal media ecosystem” are typically more valuable because they can spread the brand across multiple channels.
To understand the actual worth of a verified TikTok account, you should know that the platform does not disclose an official price. However, experts and research websites indicate that accounts with a blue checkmark are generally more valuable due to algorithmic preference, better viewer reach, and greater brand partnership opportunities. For example, IGV analyzed that factors such as total likes, follower count, and the number of videos posted all significantly affect an account’s value.
Although the buying and selling of verified accounts violates TikTok’s policies, many transactions exist in the underground market. For example, one aggregation site studied that in the period from February 2024 to June 2024, the total value of over 38,000 social media accounts listed for sale on 11 platforms exceeded $64 million USD, with an average price of about $157 per account. Another site highlighted that an account with 1 million followers and the blue checkmark could be valued at approximately £25,000 (GPB) in PR and “verification assistance” services, equivalent to about $30,000 USD. While these numbers sound appealing, you need to be aware that trading verified accounts carries many risks:
Not everyone with a blue checkmark on TikTok is truly successful, and conversely, many unverified creators still earn high incomes, have a loyal following, and significant influence. Reality shows that the true value of a TikTok account lies in its content and personal brand, not entirely dependent on the verification symbol.
Therefore, instead of trying to “buy the blue checkmark” – an action that carries the risk of scams or policy violations, you can sustainably build a high-value account through creative effort and the right development strategy. Below are useful tips to help you grow a quality TikTok account, attract genuine followers, boost natural engagement, and become a truly influential creator without depending on the verification badge.
The real value of a TikTok account lies not in the blue checkmark, but in the quality of the content and the connection with the audience. For long-term growth, creators should invest in building a clear content theme—such as sharing knowledge, entertainment, beauty, cuisine, or lifestyle. When you maintain a unique style and post regularly, the TikTok algorithm will recognize you as a credible creator, prioritizing the display of your videos to the correct audience group. Example: A channel specializing in “1-minute cooking tips” or “food spot reviews” can quickly reach hundreds of thousands of followers if it maintains a concise, lively, and useful style.
The TikTok algorithm always favors accounts with a high engagement rate – including likes, comments, shares, and average view time. Instead of spending money to “buy views” or “buy followers,” encourage audience participation with calls to action like: “Leave a comment with your thoughts!” or “Follow for the next part.” Additionally, frequently responding to comments and interacting with viewers will help your account be considered “actively engaged,” increasing your chances of appearing on the For You tab. You can also leverage trending sounds, popular hashtags, or duet/stitch with other creators to expand your reach without advertising.
A high-value TikTok account is one that makes viewers remember you after just a few videos. This requires you to have a personal brand identity: from shooting style, voice, main color palette, to storytelling. Ask yourself: “How would viewers describe me in 3 words?“—that is the foundation for brand shaping. For instance, someone specializing in sharing study tips might choose a “fun but inspiring” style, while a fashion content creator might build an image that is “elegant and creative.” When the personal brand is strong enough, brands will proactively seek you out for collaboration—helping you secure a stable income without needing to “buy the blue checkmark.”
Optimize Profile and Smart Collaborations
Your TikTok profile is the “business card” that helps you make the first impression on the audience and brands. Optimize your bio to be concise, clearly stating who you are and what value you provide. A clear profile picture, a professional username, and links to other platforms (Instagram, YouTube, website) are also factors that help increase credibility.
Furthermore, you should collaborate with brands or other creators in the same niche. Appearing in videos from reputable accounts will help you be “naturally endorsed” – much more effective than spending money to “buy the blue checkmark.”
Owning a verified TikTok account certainly brings many advantages. However, the true value of an account lies not only in the blue checkmark but also in quality content, authentic engagement, and a loyal follower community. Instead of seeking a shortcut by buying and selling verified accounts, invest in building a sustainable personal brand, as that is the true “value” that will help you thrive long-term on TikTok.
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Frequently Asked Questions
Currently, verified TikTok accounts are listed online for prices ranging from tens of millions to hundreds of millions of Vietnamese Dong (or several thousand to tens of thousands of US dollars), depending on the follower count and engagement rate. However, TikTok does not recognize this buying and selling and may suspend the account if a violation is detected.
No. Buying a verified account carries many risks, such as losing money, having the account taken over, or being permanently suspended. Instead, you should grow the channel organically and strive to achieve legitimate verification from TikTok.
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