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Advertising on Snapchat and TikTok is becoming the “secret weapon” for many brands looking to reach Gen Z and young users who love fast, creative, and emotionally rich content. Both platforms boast massive user bases, strong engagement behavior, and superior virality, creating a golden opportunity for businesses to build brand awareness and drive conversions. In this article, Adsupport will explore the operational mechanisms, advantages, and ways to optimize advertising on tiktok snapchat ad to yield the best performance.
Before delving into the strategies for running TikTok Snapchat ads, we—the advertisers and business owners—need to understand why these two platforms are becoming a “goldmine” in the modern digital marketing landscape. The shift in user behavior, the speed of content consumption, and the platforms’ powerful trend-setting capabilities have opened up opportunities that traditional advertising can hardly provide.
Both Snapchat and TikTok possess an extremely large young user base, especially Gen Z and Millennials—customer groups with strong spending tendencies, a love for novelty, and a major influence on consumer trends. With their unique online behavior and fast “trend-catching” ability, they become ideal targets for brands to build awareness and drive conversions.
TikTok is famous for 15–60 second videos, while Snapchat focuses on super-short content and personal moments. This very characteristic makes viewers receive ads more naturally, without feeling annoyed. The entertaining, emotionally rich content environment allows ad creatives to go viral more easily compared to traditional platforms.
Both platforms use AI technology to analyze preferences and online behavior, thereby distributing ads with extreme precision to each user group. This helps reduce budget waste, increase engagement rates, and deliver higher effectiveness for campaigns.
Snapchat supports AR Lens Ads, Story Ads, Collection Ads, etc., while TikTok has Spark Ads, In-feed Ads, TopView Ads, and many other creative formats. This diversity allows businesses to be flexible according to their objectives: increasing awareness, generating engagement, or driving conversions.
Compared to Facebook or Google, the level of ad competition on Snapchat and TikTok is lower, especially for niche markets. This helps businesses achieve better CPM, CPC, and CPA, especially when the content is creative and suitable for the algorithm.
TikTok and Snapchat users prefer natural, approachable content—no need to be overly polished like a TVC. This helps the brand build an authentic image, increase the connection level, and maintain long-term relationships with the community.
As content competition on TikTok and Snapchat becomes fiercer, mastering how to create short videos that capture attention from the first second becomes the key for a brand or individual to break through. The following secrets will help you understand how to optimize messaging, visuals, and emotion to create content with strong virality potential on both platforms.
On TikTok and Snapchat, viewers usually decide whether to keep watching or swipe past in less than 2 seconds. Therefore, the “hook” element is critically important. You can start with an attractive promise (“Watch till the end for a surprise!”), an unusual image, a strong motion, or a question that stimulates curiosity. When you make the viewer stop their finger immediately, you have captured 50% of the chance to go viral.
Since video duration is often only 6–15 seconds, you need to convey the message in the clearest way possible. Choose only one main idea and build the video around it. Instead of trying to include too much information, focus on a “priceless” moment: a humorous reaction, a useful tip, a transformation scene, or a surprising result. Super-short but coherent stories are more likely to be watched entirely → increase the completion rate → increase the chance of being boosted by the algorithm.
Both Snapchat and TikTok operate at an extremely fast trend speed. Using trending sounds, unique AR filters, or “hot” transition styles will help the video be prioritized for distribution. You can also remix the trend in your own style, creating novelty while remaining easily recognizable. The key is not to copy 100%; create a differentiation point to maintain brand originality.
Both platforms prioritize vertical video, so ensure the content is optimally framed for the vertical screen. Important characters, products, or messages should be in the center area, avoiding being obscured by the toolbar. Also, add large, easy-to-read subtitles because most viewers browse with the sound off.
For long-term virality, a video needs more than just being “fun.” It must provide some value: a good tip, useful information, an attractive promotion, a practical lesson, etc. When content is entertaining but also solves a viewer’s need or pain point, they will be more willing to share.
You can increase the virality potential by adding a natural CTA (Call to Action) like:
Gentle but interaction-stimulating CTAs will increase positive signals for the algorithm, helping the video boom more easily.
In the context where users increasingly prefer fast, concise, and highly relevant content, TikTok and Snapchat continue to be two platforms shaping the future of short-form advertising. Before looking at specific trends, let’s look at how the overall picture for 2025 will shift and why brands need to prepare now.
2025 will see an even stronger surge in super-short ad formats ranging from 3–6 seconds. Users are becoming increasingly impatient, so TikTok and Snapchat will prioritize distributing fast, concise, and message-intensive ad creatives. Brands will be forced to streamline the story, optimizing for one main message instead of cramming too much content. The more succinct the content, the higher the recall, and CPM costs tend to decrease significantly.
The trend of raw, authentic, and minimally edited video will continue to lead. Both TikTok and Snapchat prioritize content close to daily life, especially phone-recorded videos that express genuine emotions. In 2025, brands will shift from a polished advertising style to natural storytelling, giving the feeling that a real user is sharing an experience.
Generative AI will help create hundreds of different short ad versions in minutes. TikTok and Snapchat will also upgrade their AI tools to automatically personalize content based on each person’s age, location, preference, and video viewing behavior. This makes ads “right person, right time, right context,” sharply increasing CTR and conversion rates.
Snapchat is already famous for AR Lens, while TikTok accelerates with interactive effects and mini-game ad formats. By 2025, these formats will become the primary choice for brands wanting to create novel experiences. Viewers can try the product right on the screen, change colors, try AR filters, or participate in quick challenges. The combination of short video + AR promises to create a breakthrough in retaining and converting users.
TikTok and Snapchat both place the community at the center, so 2025 will be the year when advertising leverages UGC (User-Generated Content), everyday KOLs/creators, and small-scale hashtag challenges more strongly. Brands will not just advertise one-way but will also create a playing field for users to participate, create, and become “content ambassadors.” This trend brings strong virality with much more cost-effectiveness compared to traditional advertising.
Social commerce continues to grow, and TikTok Shop is the biggest driving force. In 2025, short ad creatives integrated with quick purchase buttons (Buy Now), shopping carts, and product suggestion features will appear more frequently. Snapchat is also testing more shopping features within AR. Short ads no longer stop at generating awareness but become a direct sales tool.
The platform will rely on detailed data such as video drop-off points, points that make users re-watch, content consumption speed, etc., to automatically optimize ads. Marketers will easily determine which camera angle, sound, or visual is most effective. With enhanced analytics, ad optimization will be much faster, more accurate, and more budget-efficient.
Advertising on TikTok and Snapchat is opening up major opportunities for brands looking to reach a young, dynamic user generation with extremely fast content consumption behavior. By clearly understanding the strengths of each platform, optimizing the vertical video format, and grasping the right trends, businesses can fully create impressive campaigns, increase brand awareness, and strongly drive conversions. This is the golden time for marketers to invest seriously in short-form advertising before the competition becomes fiercer.
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Frequently Asked Questions
Both have their own strengths: TikTok is suitable for spreading, virality, and achieving a large reach, while Snapchat is strong with the extremely young Gen Z group and unique AR effects. Depending on budget and objectives, you can choose one or combine both.
The optimal length is from 5 to 15 seconds, ensuring they are concise, engaging, and convey the message within the first few seconds. These platforms prioritize fast content and the ability to immediately retain viewers.
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