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Facebook ads PayPal not working is an issue that causes difficulties for many advertisers, especially since PayPal was once considered a secure and easy-to-use payment method for Facebook Ads. This situation typically appears in the form of being unable to add PayPal, payments being rejected, or campaigns suddenly pausing, even though the account still has a balance. The causes may stem from changes in Facebook’s policies, restrictions from PayPal, or the payment history of the ad account. In this article, Adsupport will help you accurately identify the cause, understand the impact, and provide effective solutions to get your ads running again soon.
Paying for Facebook ads via PayPal was once a popular choice due to its security, speed, and lack of dependence on international bank cards. However, many advertisers are currently confused as PayPal no longer functions as it used to, leading to questions about whether Facebook still supports PayPal payments. The answer is yes, but under certain conditions, and not every account is permitted to use it, depending on the region, account type, and Facebook’s latest payment policies.
Facebook maintains support for PayPal as one of its payment methods, particularly in markets like the US, Canada, Europe, and several other countries. However, Facebook has tightened the usage conditions, meaning not every new ad account will automatically see PayPal in the payment method list. This differs from the past, when PayPal was available for almost all accounts.
If your account does not display PayPal when adding a payment method, it is highly likely that the region where the ad account was registered is not supported by Facebook for PayPal. Facebook Pay and payment options depend heavily on the country due to legal reasons, financial regulations, and local payment partners. For example, in some Asian countries like Vietnam, PayPal is not always directly supported for Facebook Ads, resulting in you being unable to select PayPal even if you wish to.
In addition to country-specific regulations, Facebook also evaluates account reliability and payment history when deciding whether to permit the use of PayPal. New accounts, accounts with inconsistent payment histories, or those that have previously encountered payment errors are less likely to have the PayPal option enabled by Facebook. This allows the system to better control risk, but simultaneously causes many advertisers to face difficulties when wanting to use PayPal.
In many cases, although Facebook does not display PayPal directly, you can still use cards issued by PayPal (such as the PayPal Virtual Card) to add to Facebook as an international payment card. However, this method is not always successful, and Facebook may reject it if it is found to be non-compliant with policies. Therefore, this method should only be considered a temporary solution and requires careful checking before application.
Facebook continues to update payment methods in each market. With the development of Facebook Pay and local e-wallets, PayPal may no longer be the primary focus of the Facebook Ads payment system as it was before. Therefore, you should frequently check the Payment Settings section for the latest updates on supported methods.
Facebook ads PayPal not working is an increasingly common situation, even for accounts that previously paid very stably. The cause stems not only from PayPal or Facebook individually but is often a combination of payment policies, account trustworthiness, and the automated risk control system. Below are the most common causes, along with practical resolutions.
One of the most common reasons is that the PayPal account is in a restricted (Limited) status or has not completed identity, email, phone number, or linked card verification. When PayPal is limited, Facebook will be unable to deduct funds even if there is a balance in the wallet. The solution is to log in to PayPal, check the Resolution Center, and complete all verification requirements before relinking with Facebook.
Recently, Facebook has tightened its support for PayPal in certain countries and ad account types. This prevents many accounts from adding new PayPal accounts or results in payment rejections despite normal previous use. If you encounter this, you should re-check the ad account’s country and consider switching to a Visa card or another payment method with more stable support.
Facebook prioritizes deducting funds from linked payment sources within PayPal, such as Visa cards or bank accounts. If PayPal only has a wallet balance but no valid backup source, the transaction may be rejected. The resolution is to link an additional international card or bank account to PayPal and set it as the primary payment source.
If the ad account has experienced failed payments, outstanding debt, or ad suspension due to policy violations, Facebook will conduct a high-risk assessment and restrict payment methods, including PayPal. In this case, you need to settle the entire outstanding balance, wait for the system to re-evaluate reliability, and avoid changing payment methods continuously within a short period.
Using one PayPal account for multiple ad accounts simultaneously can easily lead Facebook to suspect fraud risk. In such cases, PayPal may still function normally, but Facebook will reject the payment. The solution is to reduce the number of ad accounts sharing a PayPal account or use a separate PayPal for each BM and ad account.
There are many cases where PayPal does not work due to temporary system errors or Facebook updating its payment policies. When encountering this error, please wait 24–48 hours, then try logging back into Ads Manager, remove and re-add PayPal, or perform a manual payment to reactivate the method.
If you have tried many methods but PayPal still cannot pay for Facebook ads, you should switch to more stable methods such as international Visa cards, a PayPal Business account with a clean history, or dedicated ad accounts. Preparing a backup payment method will help prevent campaign disruptions and reduce the risk of account restrictions in the future.
When choosing a payment method for Facebook Ads, PayPal and Visa cards are the two most commonly used. Each form has its own advantages and limitations, suitable for different advertising models, budgets, and account stability levels. Clearly understanding the differences between PayPal and Visa cards will help you choose the right method, limit payment risks, and ensure smooth campaign operation.
Visa cards currently remain the most prioritized and widely supported method by Facebook in almost all countries. They have high acceptance rates, fewer errors, and are suitable for both new accounts and large-spending accounts. Meanwhile, although PayPal is still supported, its level of stability is not what it used to be, especially for new accounts or those with poor payment histories.
Adding a Visa card to an ad account is usually simple; you only need to enter card information and verify it quickly with the bank. With PayPal, the linking process may involve additional steps such as account verification, or linking a bank card or Visa card inside PayPal. If PayPal is not fully verified, the likelihood of Facebook rejecting the payment is quite high.
PayPal allows you to top up in advance, manage balances, and track transactions quite clearly, which is suitable for those who want tight budget control. Conversely, Visa cards operate on a debit or credit limit mechanism, helping ads run continuously without manual top-ups, but if not well-controlled, costs can increase rapidly beyond expectations.
PayPal has a fairly strict risk control system. If abnormal activity is detected, PayPal may temporarily lock or limit transactions, leading to a sudden stop in Facebook ads. Visa cards encounter this situation less frequently, unless the bank suspects a fraudulent transaction or the card is on Facebook’s risk list.
PayPal is suitable for those new to running ads, small to medium budgets, or those needing to separate personal finances from advertising costs. Meanwhile, Visa cards are more suitable for professional advertisers, agencies, or high-spending accounts that require long-term stability and fewer barriers when scaling the budget.
If you prioritize stability, scalability, and fewer payment errors, a Visa card remains the optimal choice for Facebook advertising. Conversely, if you need flexible spending management and already have a well-verified PayPal account, PayPal can still be used, but you should have a backup payment method ready.
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