Adding ad account to Business manager

When a business scales its advertising on TikTok, Facebook, or other platforms, managing multiple ad accounts becomes essential to optimize efficiency and control the budget. Adding ad account to business manager not only helps organize campaigns systematically but also supports permission management, performance tracking, and the security of your digital assets. Let’s dive deeper into this topic with Adsupport in this article!

Understanding Facebook Business Manager

Facebook Ads Manager is a crucial tool that helps you create, manage, and measure the effectiveness of your ad campaigns on both Facebook and Instagram. It’s considered the single “command center” that every advertiser needs to execute digital marketing activities on these platforms. If you want to become a professional Facebook advertiser, mastering and proficiently using the features of Ads Manager is a must.

Key tools and features in Facebook ads manager

Facebook Ads Manager is not just a place to create ads; it provides a comprehensive set of features to support the entire process of running and optimizing campaigns. Specifically:

• Setting up Facebook ad campaigns: You can easily start a new campaign with just a few clicks and choose the right objective, such as increasing brand awareness, boosting engagement, or driving conversions.
• Creating, managing, and adjusting ad sets: The tool allows you to build multiple ad sets within the same campaign, making it easy to control content, budget, and target audiences.
• Managing bids and ad budgets: Advertisers can set bids manually or let the system automatically optimize them to achieve the highest efficiency at a reasonable cost.
• Targeting different audiences: Ads Manager supports advanced targeting options, including age, gender, geographic location, behaviors, and interests, helping your ads reach the right potential customer groups.
• Detailed analysis and measurement: All important metrics such as CPC (cost per click), CPM (cost per 1,000 impressions), CTR (click-through rate), and ROAS (return on ad spend) are provided to track and evaluate performance.
• Continuous campaign optimization: Based on the data collected, you can adjust content, audiences, or budgets to increase campaign effectiveness.
• Real-time performance monitoring: Ads Manager allows you to closely monitor every change in your ad performance, helping you respond promptly to market fluctuations.
• A/B Testing (Split Testing): This is a crucial feature for comparing multiple ad versions to choose the most optimal one for your business.

Adding ad account to business manager

Adding an ad account to Business Manager is a crucial step for centrally managing your ad campaigns. However, it’s important to note that once an ad account is added, it is permanently moved to the Business Manager profile and cannot be deleted or moved to another one. This means all of your advertising activities will be tightly linked to the selected business profile.

Important notes before adding an ad account

• Closed ad accounts still count toward the limit: Closing an ad account does not delete it from your business profile. Therefore, you need to consider this to avoid affecting the number of accounts you are allowed to manage.
• Prepaid ad accounts: You can only add a prepaid account if it has no available balance.
• Shared ad accounts: Businesses can share a single ad account with multiple team members, which allows for more flexible management.

When you cannot add an ad account to Business Manager

You will be unable to add an ad account in the following situations:

• You do not have full control of the business profile: You need to ensure you have the highest-level administrator rights to perform this action.
• The ad account already belongs to another business profile: Each ad account can only be linked to one profile. If you want to manage it, you can request access instead of adding it directly.
• You have reached your ad account limit: Business Manager has a limit on the number of accounts you can manage based on your ad spend. As your spending increases, this limit is also expanded.

Steps to add an ad account to Business Manager

To add an ad account to your business profile, follow these steps:

• Step 1: Go to Business Settings in Business Manager.
• Step 2: In the left-hand menu, select Accounts → Ad Accounts.
• Step 3: Click the Add button and select Add an ad account.
• Step 4: Enter the Ad Account ID (which can be found in the ad account settings).
• Step 5: Click Confirm to complete the action.

Note: If the ad account is owned by someone else, the owner must approve the request before you can manage it. If you are the owner, the account will be automatically added without needing approval.

How to connect Instagram and a Fanpage to Business Manager for advertising.

Connecting your Instagram account to your Facebook Fanpage to run ads simultaneously on both platforms is an important step to help businesses optimize their communication effectiveness. After Facebook acquired Instagram and integrated these two platforms into the same Ads Manager, advertisers can easily create campaigns, allocate budgets, and track results in a synchronized way. This not only saves time but also gives businesses a comprehensive view of their ad performance, while also optimizing costs. Why you should connect Instagram to Facebook Ads Manager?

• Increase customer reach: Ads displayed on both Facebook and Instagram help expand your reach to a wide range of different audiences.
• Save time and cost: You only need a single campaign to distribute ads on both platforms at the same time.
• Centralized management: All data and ad performance reports are monitored by a single manager.
• Brand synchronization: The connection helps maintain consistency in your brand’s image and message across both Facebook and Instagram.

Steps to connect Instagram with a Fanpage to run ads

• Step 1: Open the Instagram app on your phone → go to your Profile Page → select the Menu in the top-right corner → tap Settings.
• Step 2: Go to Account → select Linked Account → choose Facebook → then select the Fanpage you want to connect.

Once completed, your Instagram will be directly linked to the Fanpage. At this point, when creating an ad in Facebook Ads Manager, you can choose to display the ad on both Facebook and Instagram with just one campaign. With this connection, businesses can not only manage more easily but also maximize their ad effectiveness by reaching users on both of the most popular platforms today.

Adding an ad account to Business Manager helps you manage your campaigns in a centralized, professional, and more secure way. This is an important step for businesses to optimize ad effectiveness, ensure control, and improve operational performance on Facebook.

Contact Info

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