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If you regularly use TikTok for entertainment or business, you are probably familiar with running ads directly on the mobile app. However, many people don’t know that TikTok also provides a desktop platform where you can manage and launch ads more professionally. Using TikTok Ads on desktop not only provides a spacious and easy-to-use interface but also integrates a full suite of campaign optimization tools. In this article, Adsupport will help you take a detailed look at how to effectively run ads tiktok com with desktop.
Before starting to run ads on TikTok, a business needs to prepare some important elements to ensure the campaign runs smoothly and achieves optimal results. Careful preparation, from creating an account and setting up a payment method to creating ad content, will help a brand save time and budget while quickly reaching the right target audience.
To be able to advertise on TikTok, the first step is to register for a TikTok Ads account. Currently, a business can do this through TikTok’s official partners in Vietnam. The process has two stages:
After being approved, the Agency or partner will assist the business in setting up and managing ads on the platform.
A mandatory element for running ads is setting up a payment method. TikTok currently only accepts international payment cards like Visa, Mastercard, or JCB, which can be either a Debit card or a Credit card. A business should ensure that the card is working properly and has a suitable limit to avoid interruptions during the advertising process.
After registering a payment method, the next step is to deposit money into the ad account. Normally, this balance will not be added immediately and can take 3-5 days to update. Therefore, a business needs to proactively deposit money before launching a campaign to avoid delays.
The Landing Page plays an important role in converting potential customers into purchases. When a user clicks on an ad, they will be taken to the Landing Page, where the business can collect information, introduce products, or drive transactions. Therefore, you need to ensure that the destination page is optimized in both its interface and its experience to increase the conversion rate.
Video content is the “soul” of TikTok Ads. A business needs to prepare a video that introduces a product or service in an engaging, concise way that is suitable for the quick-viewing habits of TikTok users. With a moderate budget, In-Feed ads are a popular and effective choice.
When a user watches an ad, they can click the Call To Action (CTA) button to be taken to the sales Landing Page. Therefore, focus on designing an eye-catching video, a clear message, and a strong CTA to achieve maximum effectiveness.
To begin, you need to create an ad account on TikTok for Business:
Step 1: Go to TikTok for Business and click “Create Now.”
Step 2: Fill out the registration form with your email or phone number to verify your account.
Step 3: Provide business information, including:
Step 4: Provide a detailed description of the business: website URL, company address, tax code (if any).
Step 5: Choose a suitable Ads Manager. Many businesses choose Custom Mode to unlock advanced settings and optimize campaigns more effectively.
Setting up an ad campaign on TikTok via TikTok Ads Manager on a desktop provides a more intuitive, detailed, and professional experience than on a mobile phone. A user can easily manage multiple campaigns, track performance data, and optimize ads based on business goals. Here are the detailed steps to launch a campaign:
TikTok categorizes objectives into 3 main groups:
Awareness: The group includes the “Reach” objective, which displays your ad to the maximum number of people.
Consideration:
Conversion: Aims for a specific action on a website (purchases, form submissions, etc.). To run this type, you need to install the TikTok Pixel on your website so the system can track behavior and optimize ad effectiveness.
A budget can be set daily or for the entire campaign. You also need to choose a bidding method (optimized for impressions, optimized for clicks, optimized for conversions, etc.) to match your business goals.
In this section, you will define:
Once you are finished, TikTok will review the ad, and it will begin displaying to the selected audience.
Advertising on TikTok.com with a desktop provides a business with many advantages in campaign management, tracking, and optimization. With an intuitive interface and powerful targeting tools, you can easily reach the right customers and increase the effectiveness of your brand promotion. This is definitely a solution worth considering for business development in the digital age.
Contact Info
Information about “Ads TikTok com with desktop” hopes to provide you with additional necessary knowledge. At Adsupport, there is a team of highly qualified and experienced staff and experts who will provide facebook account for ads as well as support when you run Facebook ads. Contact us via phone number.
Frequently Asked Questions
Yes. With TikTok Ads Manager on a desktop, you can create, manage, and track multiple campaigns at the same time, as well as allocate the budget and optimize each ad group separately.
Basically, the advertising features are the same; however, on a desktop, you will have a more spacious interface and more advanced customizations, which help you manage and analyze data in detail, making it convenient for businesses or large-scale campaigns.
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