Connect ad account to Business Manager

During your marketing campaign, connect ad account to Business Manager Meta is a crucial step that helps advertisers manage their budgets, assign permissions, and optimize performance. In addition to doing it on a computer, you can now perform this action directly on your phone, quickly and conveniently. In this article, Adsupport will show you how to use your phone to connect ad account to Business Manager

The Meta Ads Manager app

The Meta Ads Manager app

The Meta Ads Manager app is an official tool developed by Meta that helps advertisers manage their entire campaign directly from their mobile devices. This app is available for free on the App Store (iOS) and Google Play (Android), allowing you to create, monitor, and optimize your ads anywhere without having to rely on a computer.

The app’s interface is user-friendly and easy to use, and it’s especially suitable for people who are always on the go or need to check campaign performance in real-time. It’s considered an “effective assistant” for all advertisers, from small business owners to large corporations, who want to ensure their campaigns are always running efficiently. Benefits of using the Meta Ads Manager app:

Stay updated

With this app, you can monitor ad performance in real time, staying informed about impressions, clicks, conversion rates, and budget spent. This allows you to proactively adjust your campaign promptly, avoiding the risk of wasting your budget or missing opportunities to reach potential customers.

Receive instant notifications

A key strength of the app is its ability to send push notifications directly to your phone. This helps you not miss important information, such as an ad being rejected, a budget running low, or a significant change in performance. Timely notifications help you react quickly and maintain the stability of your campaign.

Manage ads anytime, anywhere

You can create, edit, or pause ad campaigns directly in the app without needing a computer. This flexibility is especially useful for busy advertisers, those who are always on the move, or anyone who wants to control their work even after hours.

Boost results with data analysis

The app provides detailed reports and optimization suggestions from Meta. You can use this data analysis to adjust your audience, change your budget, or test new ad content. This helps your campaign continuously improve and deliver better results.

Get support from Meta

Right within the app, you can access the Help Center to find guides, tips, or consult with experts. This is a useful source of information that helps you quickly resolve any issues that arise and learn how to optimize your campaigns more professionally.

How to connect ad account to Business Manager on your phone

How to connect ad account to Business Manager on your phone

Connect ad account to Business Manage on your phone is a crucial step that helps you control and optimize your campaigns conveniently. With the Meta Ads Manager app, you can do this directly on your mobile device without needing a computer. Here is a detailed guide:

Step 1: Download and Log In to the Ads Manager App

First, you need to download the Meta Ads Manager app from the App Store (iOS) or Google Play (Android). After installation, log in with a Facebook account that has business administrator rights. This will sync your data and allow you to manage all your ad campaigns directly from your phone.

Step 2: Go to the Business Manager Section

Once logged in, navigate to the Ad Account Settings or Business Manager section. Here, you will see options related to your business assets, including your ad accounts, pages (Fanpages), and pixels.

Step 3: Choose an Ad Account to Connect

In the management interface, select Ad Accounts → Add Account. You can either:

  • Link an existing ad account if you have already created one.
  • Create a new ad account directly on your phone.

Step 4: Assign permissions and confirm the connection

To complete the process, you need to confirm administrator rights and assign permissions to relevant people (e.g., employees, partners). This ensures that each person has a clear role, such as admin, advertiser, or analyst.

Step 5: Finalize and manage campaigns

Once successfully connected, your ad account will appear in the Business Manager on the app. From here, you can monitor performance, edit budgets, change your target audience, or pause/start ads with just a few taps on your phone.

How to properly run and optimize ads on the Meta Ads Manager app

The Meta Ads Manager app on your phone offers flexibility and convenience for advertisers to create, manage, and optimize campaigns anytime, anywhere. To effectively use this tool, you need to understand the basic steps and apply the right optimization techniques.

Step 1: Create a new ad campaign

When you open the app, you can start by selecting the “Create Ad” option. In this step, you need to define your ad objective (e.g., increase reach, engagement, conversions, or website traffic). Then, you select the ad account, Fanpage, or linked Instagram account to run the campaign. This is the foundational step that ensures the ad is delivered correctly according to your business goals.

Step 2: Define your target audience

One of the most powerful features of the app is its ability to customize your audience. You can target people by age, gender, geographic location, interests, or online behaviors. Additionally, you can use Custom Audiences or Lookalike Audiences to expand your reach with more accuracy and effectiveness.

Step 3: Choose ad placements

The app allows you to manage ad placements across the entire Meta ecosystem, including Facebook, Instagram, Messenger, and Audience Network. For quick optimization, you can choose “Automatic Placements” to let the system intelligently distribute your ads. Conversely, if you want detailed control, you can manually select each placement that aligns with your ad objective and content.

Step 4: Set your budget and schedule

A great feature of the app is that you can flexibly edit your budget even while the campaign is running. You can choose a Daily Budget or a Lifetime Budget. Setting a start and end time for your campaign also helps you better control costs and ad effectiveness.

Step 5: Optimize ad content

Content is the determining factor for an ad’s success. When creating ads in the app, you can:

  • Add high-quality images and videos that match your message.
  • Write engaging, concise copy with a clear call-to-action.
  • Use multiple ad versions for A/B Testing to find the most effective ad creative.

Step 6: Monitor and optimize campaigns in real time

Once your ad is live, the app allows you to track key performance metrics like impressions, clicks (CTR), cost per result (CPA), conversion rate, etc. This real-time data lets you quickly adjust your budget, change your target audience, or update your ad content to achieve better results.

Step 7: Leverage notifications and suggestions

The app will send instant notifications when there’s a significant change in your campaign (e.g., exceeding the budget, an ad being rejected, or a sharp drop in performance). At the same time, you can also refer to the optimization suggestions provided by Meta to quickly improve ad performance.

The process of connecting an ad account to a business manager not only helps you manage your campaigns effectively but also brings a professional and secure approach to your operations. When all your tools, data, and access are centralized in one place, you can easily control, assign permissions to your team, and optimize your ad budget. This is a crucial step in building a solid foundation for your long-term marketing strategy on Facebook and Instagram.

Contact Info

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Frequently Asked Questions

Can I connect multiple ad accounts to the same Business Manager?

Yes, Meta allows you to connect and manage multiple ad accounts within the same Business Manager. This makes it easy to control your budget, track campaign performance, and assign permissions to multiple team members.

Is there any impact if I don’t connect my ad account to a Business Manager?

If you don’t connect, you will have limitations in assigning permissions to personnel, and it will be difficult to control costs and ad data. Additionally, managing campaigns will be less professional and could increase risk if your personal account has issues.

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