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In the field of online advertising, especially on the Facebook Ads platform, creating multiple ad accounts not only helps businesses be more flexible in deploying campaigns but also supports optimizing the budget and effective risk management. With each account, you can test different strategies, audience groups, and ad formats without impacting the entire system. This article from Adsupport will provide detailed instructions on how to create multiple ad accounts Facebook correctly, safely, and in compliance with Meta’s policies to ensure the highest performance for your marketing activities.
The answer is yes, but with certain conditions and limits from the Meta (Facebook) system. By default, each individual Facebook account can only create one single ad account. However, if you want to expand and manage multiple campaigns simultaneously, Facebook provides a solution through the Business Account.
When you switch to using Business Manager, this platform allows each individual Facebook account to create a maximum of 2 Business Accounts. And within each Business Account, you can create a maximum of 5 separate ad accounts. Thus, in total, you can possess multiple different Facebook ad accounts to serve distinct marketing objectives, such as separating campaigns by product, market, or customer.
However, to be granted the right to create a Business Ad Account, Facebook requires you to have a history of stable ad performance on your individual account beforehand. This helps Meta verify that you are a genuine user with valid and reliable advertising activity. Only after meeting this condition can you legally initiate a Business Account and expand the number of ad accounts.
Before learning how to set up multiple ad accounts, you need to understand why owning multiple Facebook ad accounts is important and has been adopted by many professional advertisers. A single account is sometimes insufficient to meet your needs for scaling, testing, or ensuring the safety of your advertising activities. Below are the main reasons why creating multiple ad accounts becomes necessary.
Facebook is known for its strict algorithms in detecting and addressing violations of advertising policies. According to statistics, in Q4 2022 alone, Facebook banned over 1.3 billion accounts out of 2.96 billion active accounts, demonstrating a very high level of control and violation processing.
It is worth noting that even if you do not intentionally violate the policy, the ad account can still be temporarily restricted or locked. The reason might stem from behaviors judged as abnormal by the system, such as sudden budget changes, running many similar ads, or suspected payment fraud. When this happens, you will be unable to post ads, causing the entire campaign to be disrupted.
Therefore, owning multiple ad accounts helps you distribute risk. If one account is locked, you can quickly switch to another account to maintain normal operations without impacting deadlines or revenue. This is the method many businesses, especially agencies or large-scale advertisers, use to ensure campaign continuity.
Another important benefit of having multiple ad accounts is the ability to expand customer reach and optimize campaign performance. By owning multiple accounts, you can:
Additionally, multiple ad accounts allow you to allocate the budget more effectively and avoid daily spending limits on each account. This is especially useful for large businesses that need to run ads with a high budget and high frequency.
Managing multiple Facebook ad accounts gives businesses the flexibility to test, optimize, and scale campaigns. However, if not managed correctly, this can lead to accounts being flagged, ad restrictions, or even permanent locking. Therefore, to ensure safe and effective advertising activities, you need to master the following tips for professional, systemic account management that adheres to Meta’s policies.
One of the essential principles when managing multiple ad accounts is to fully enter the necessary information for each account. Providing detailed information makes the account appear more trustworthy in the eyes of the Facebook system.
Ensure that each account has:
If you need to create multiple accounts, slightly vary the information but ensure its logic and consistency. This helps Facebook recognize your accounts as valid, avoiding suspicion of fraud or violation.
Many people think that using free proxies can help hide their IP address when creating and managing multiple ad accounts, but in reality, this is a serious mistake. Free proxies have often been detected by Facebook and listed as suspicious, making your account vulnerable to immediate locking.
Furthermore, free proxies also pose many security risks. Your personal data, payment information, or browser cookies could be stolen. Therefore, if you need to hide your IP, invest in a paid proxy or a dedicated IP (residential proxy) to ensure safety, stable speed, and long-term functionality.
Another tip for effectively managing multiple ad accounts is to use a separate payment method for each account. Using the same credit card or bank account for multiple ad accounts easily leads the Facebook system to detect the connection and flag the activity as suspicious.
You can choose to:
Diversifying payment methods not only helps reduce the risk of account locking but also allows you to manage the budget and report expenses more clearly.
Finally, to effectively manage multiple accounts, businesses should use Meta Business Manager or Meta Business Suite. This is Facebook’s official tool, helping you to:
By combining the tips above, you can operate multiple Facebook ad accounts safely, stably, and effectively, while avoiding potential risks due to policy violations or being detected by the system as abnormal behavior.
Creating multiple Facebook ad accounts offers flexibility in budget allocation, strategy testing, and risk management, but it is only safe when executed correctly through Meta Business Manager and in compliance with Facebook’s policies. Always manage information transparently, use separate payment methods, and maintain stable activity to avoid the risk of being flagged or having your account locked.
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Frequently Asked Questions
It is not recommended. Facebook may view this as a linking sign between accounts, leading to the risk of restriction or locking. It is best to use a separate payment method for each account to ensure safety.
No, not if you create and manage them through Meta Business Manager in accordance with the rules. However, creating multiple fake personal accounts or circumventing the rules to open ad accounts can lead the system to lock all your advertising assets.
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