Advantage+ App Campaigns

If traditional app advertising campaigns on Facebook require you to have technical knowledge to optimize your campaign, the introduction of Advantage+ App Campaigns now helps you save time and effort while achieving better results. With the support of advanced technology, this campaign type optimizes ads, increases app installs, ensures stable performance, and reduces costs. As a result, businesses can focus on more important tasks, such as developing products and services. To learn more about the power of this campaign and how to apply it effectively, don’t miss the following article from Ad Support !

Learn about Advantage+ App Campaigns

Also known as automated app ads, they are designed to maximize the effectiveness of your app install campaigns and save you effort. By using machine learning, Advantage+ App Campaigns can deliver the most effective ad content to more targeted audiences in more effective placements. Facebook’s automated system helps app install ads increase app installs at scale with consistent results. This helps businesses save time and money so they can focus on growing their business.

Compared to manual app ads, this campaign will help your business achieve business goals with less input when creating a campaign. At the same time, it simplifies targeting options and streamlines content management. This helps optimize app installs with in-app events in the same campaign. Currently, Advantage+ app campaigns support Advantage+ category ads.

Key features of automated app ads

In this campaign, dynamic creative optimization automatically tests creative combinations and delivers effective ads where they fit best. With automation, your campaign will stay effective throughout the campaign by scaling your ads to the right audience.

Automated app ads use a simplified structure to avoid overlapping audiences and reduce the number of campaigns needed to achieve the best results. Optimize for multiple installs and reach people who are more likely to take valuable actions. Optimize for App Installs and in-app events to drive top and bottom funnel goals.

In addition, your ads will be delivered where they are most likely to drive campaign results at the lowest cost across Facebook, Instagram, and Audience Network. This allows businesses to expand their reach to more audiences in more locations.

Advantage+ App Campaigns help businesses achieve results quickly and easily thanks to Facebook’s automation system that identifies and delivers the most effective ads to the people who are most relevant to your business. The process of creating automated app ads is simpler and takes less time to launch.

When using this campaign type, you will not be able to use features such as: targeting options (gender, demographics, interests, behaviors, etc.). Link click optimization and the ability to filter Advantage + app campaigns in Ads Manager on Meta. Or mobile app engagement ads using the traffic, engagement, leads, or sales objectives.

Benefits of using Advantage+ App Campaigns

Using this campaign, you can optimize your advertising effectiveness and maximize your revenue. You can achieve better results when creating campaigns that reach more people. This campaign helps you make the most of your time and resources, and automation delivers better results with less effort.

The campaign setup process is quite simple with less input and only requires 1 ad group with the ability to create ads in bulk. Advertisers can create up to 50 ads at once without duplicating.

With the built-in Advantage+ ad placement (automated ad placement), your ads will be distributed to people in most places including Facebook, Messenger, Instagram, and Meta Audience Network.

There is no limit to the number of ad assets you can upload. You can upload up to 50 images, videos, demos, or Instant Experiences at a time. And automatically create ads without duplicating them during creation. Plus, you can pair an image or video with specific text and headlines, upload up to 5 text and headlines, or select images from your catalog when creating an ad set.

Targeting inputs are simplified. You can combine country, language, and app store to ensure your campaigns don’t compete with each other when targeting the same audience. You can run an unlimited number of Advantage+ app campaigns to achieve your marketing goals.

Campaigns offer app optimization, in-app event optimization, and value optimization. You can use the new app install optimization model with App Events to increase your ad performance and optimize your costs. You can use the lowest cost bid strategy and set a bid limit.

Provide reports with breakdowns to customize how information appears in reports. Breakdowns include: age, gender, age and gender, country, display device, platform, platform and device, and placement. You can analyze the breakdowns and use them to make decisions about content strategy and optimization.

How to target and report for Advantage+ App Campaigns

Unlike manual app ads, automated app ads have fewer audience targeting options. Because of the limited data input of targeting options, the ad delivery system is more flexible in finding the right audience. From there, adjust ad delivery based on performance.

Targeting Options

If you are using Advantage+ app campaigns, you can only target by language, country, and operating system. You must add one or more countries to target for your campaign. Or you can choose to target a specific language in selected countries (optional).

When you create this campaign, you won’t be able to use the following targeting options:

• You can’t target to exclude specific audiences from seeing your campaign.
• Age targeting is automatically set to 18+ and in some countries to 21. However, you can change the minimum age targeting in Ads Settings.
• Other targeting options can’t be added: demographics, interests, and behaviors.
• Facebook will help you find the right audience based on the app store you choose. So, you won’t be able to target based on the mobile device people are using.
• For Locations, you can target a specific country or multiple countries. If you want to target based on cities, states, or regions, you can change your location targeting in Ads Settings.
• Don’t target audiences based on gender or relationship status. When you create an Advantage+ app campaign, you won’t be able to select lookalike or custom audiences. However, you can set custom audience exclusions in Ads Settings.

There are also some other factors that you need to consider when creating this campaign:

Overlapping audiences: To ensure that your campaigns do not reach the same audience. You can create as many Advantage+ App Campaigns as you need to achieve your marketing goals: manage multiple businesses, optimize for multiple in-app events, etc.

Exclusion period: App ads automatically use a 90-day exclusion period. Therefore, users who install or open the app within 90 days will not see ads from that app.

Ad placements: This campaign uses the Advantage+ placement option. Therefore, you cannot manually select the placements you want to show your ads. Using Advantage+ placements increases the chance of reaching or converting to achieve your advertising or business goals.

Reporting options for campaigns

If you want to understand the characteristics, behaviors, and research of your target audience, use the reporting breakdowns in Ads Settings. Facebook supports breakdowns including age, gender, age and gender, country, display device, platform, platform and device, and placement.

Advantage+ App Campaigns targeting Android users will have access to the breakdowns for designated market areas (DMAs). Under Region or province/city restrictions, you can select a city, state, or region for your audience settings.

How to create Advantage+ App Campaigns in detail

Automated app advertising helps businesses maximize campaign effectiveness while saving time and effort. With the support of an automation system, it helps distribute highly effective advertising content to the right audience in more effective advertising locations.

Requirements for automated app advertising

Before starting to create an ad, go to the social technology developer center to complete the onboarding process by creating an app. At the same time, choose to use Run ads to promote the app.

By deploying the SDK and setting up App Events, you can accurately measure the success of your campaign by tracking events such as app installs and in-app purchases.

Although you do not need to register your app or deploy an SDK to run ads with the app advertising objective, it is best to do so. Because otherwise the ad can only optimize for link clicks instead of app installs and won’t track any installs that the ad drives.

How to create Advantage+ App Campaigns from A to Z

Create and set up new Advantage+ App Campaigns

Go to Ads Manager and select the ad account associated with your app. Next, click +Create to create a new campaign. Here, name the campaign and select the App Ads objective. Next, select Advantage+ App Campaigns and click Continue.

At the campaign level, click View All Presets to view the pre-set automated and personalized settings. Then, complete the special ad categories (if any), campaign details, and iOS 14+ campaigns if needed, and click Continue.

Connect your app to your ad, select the performance objective

In the App section, select the app you want to promote and use the drop-down menu to select the performance objective. For the app section, in the Mobile App Store drop-down menu, enter the app name or the exact store URL to select the app you want to promote. Then select the performance objective in the drop-down menu.

If you have not linked your app to your ad account, the Maximize link clicks option will be selected by default in the performance objective section. To select the Maximize app installs objective, go to the social developer center to complete the onboarding process. By creating an app and selecting the Run ads use case to promote your app.

Here, select Show more options and hover over the attribution settings, and click Edit to edit the attribution settings. You can edit click attribution, engagement view attribution, and view attribution via the drop-down menu.

Target audience, budget & schedule, placements

Now complete the Budget & Schedule section. In the Audience section, select the location and language requirements for your ad to determine who will see your ad, then click Next.

Note: The available targeting options are only country, language, and operating system. However, you still have the flexibility to find the highest-value audience by creating as many campaigns as you need to achieve your marketing goals.

You can specify a minimum age, custom audience exclusions, and location settings for your app in the app ads settings. The age targeting range will default to 18+.

For automatic app ad campaigns, the exclusion period is 90 days. However, Advantage+ App Campaigns will appear on all ad placements and you cannot manually remove specific placements. After completing the ad position, click Next.

Set up an automatic app ad

On the next interface screen, name your ad. In the Identity section, select your Facebook Page or connect your Instagram account (if applicable). The app and app store you selected in the app section will automatically populate this section.

When setting up your ad, select Manual Upload and choose the appropriate ad format: Flexible, Single Image/Video, Carousel Card. If you want to set up an Advantage+ catalog ad, select a product group from the catalog at the ad level. Use Advantage+ Content to choose how to optimize dynamic media files. This is how Facebook displays images and videos of items in the catalog.

Create and Publish Your Ad

In the ad creative section, add your ad’s media, main text, headline, and call-to-action button. You can add up to 50 images, videos, demos, or Instant Experiences. Or pair one or more images or videos with up to 5 lines of text and 5 headlines, or pair specific text and headlines with each creative. To maximize your ad’s effectiveness, upload a large number of creative elements and add your desired call-to-action buttons.

Finally, complete the destination and tracking sections. Next, click See more versions to see how your media and text options might appear in different ad placements. You can use filters to explore different ways your ad might appear. Once you’re done, click Publish and you’re done. Your ad will immediately go through the review process and will go live once Meta approves it.

Tips for creating Advantage+ App Campaigns effectively

Automated app advertising helps optimize campaign performance while still ensuring cost, effort, and time savings. With the ability to maintain stable efficiency, this campaign will support businesses in achieving many effective goals. If you want the campaign to achieve the best efficiency, you can apply the following methods:

Create and run multiple campaigns as desired to achieve marketing goals such as managing multiple businesses, and optimizing for multiple in-app events. Meta Ads Manager will help you minimize the situation of duplicate campaigns when setting up.

When using a combination of multiple optimization goals with manual app advertising, you should apply that to the automated app advertising campaign. However, you need to choose which type of optimization for the Advantage+ app campaign based on previous optimization and targeting options.

Don’t add a bid cap for best results and only choose the Lowest Cost bid type. This will help your campaign get the most results and spend the entire budget.

To improve the effectiveness of your campaign, upload multiple assets at once and update them a few times a month. You can also use playable ads and Instant Experiences. Never make changes while your campaign is in the learning phase.

If you want to find your Advantage+ campaign easily, give it a memorable and relevant name. When using the campaign, you won’t be able to see detailed reporting information about specific placements. However, you can access broken down reporting data, including age, gender, age and gender, country, platform and device, placement, and more. Analyze the data to identify valuable information and build effective campaigns in the future.

Avoid running multiple manual app ads and automated app campaigns simultaneously to the same audience as this will impact delivery quality.

To see if Advantage+ App Campaigns are the right choice for your business, set up an A/B test properly to compare the performance of your automated app campaigns with your manual campaigns without overlapping audiences. If the Advantage+ App Campaigns performs better in the test, move all your budget to it.

The smart choice of many businesses when wanting to introduce and promote applications on Facebook is to use the Advantage+ App Campaigns. This tool is very helpful in saving time and effort while maintaining and improving campaign performance at the best level with optimal cost!

Frequently Asked Questions