Advantage+ shopping campaign

Every business strives to reach high-value target audiences with a fast campaign setup while achieving greater effectiveness. The Advantage+ shopping campaign is a powerful tool that helps advertisers focus on driving online sales. Moreover, the creation process for this type of campaign is streamlined, making management easier while delivering better results and saving time, costs, and effort. If you are unfamiliar with this campaign type and how to leverage its power, do not miss the following article from Ad Support!

Learn about Advantage+ shopping campaign

Meta has introduced a new advertising solution that integrates best practices to optimize campaigns throughout the customer journey to enhance competitiveness and adapt to market changes. By leveraging automation technology, online ad campaigns can be optimized for maximum effectiveness while maintaining a reasonable budget quickly and efficiently.

This type of ad campaign is specifically designed for e-commerce businesses looking to run shopping ads that drive sales. With automation features, advertisers can achieve higher performance with less manual effort.

By applying machine learning technology, the campaign enables advertisers to reach high-value target audiences faster and more effectively. Compared to manual shopping ads, setting up this campaign requires less input data, simplifying audience targeting and content management.

Advantage+ incorporates proven best practices that enhance ad delivery optimization. This means advertisers can create simplified campaign setups while testing up to 150 creative variations simultaneously. As a result, brands can reach more potential buyers, increase sales, and improve efficiency with less setup time.

This is an effective solution for e-commerce campaigns aiming to reach target customers directly. Advantage+ shopping campaigns connect relevant ads with interested shoppers using advanced machine learning technology.

Advertisers can create a single campaign to address all their conversion goals, ensuring ads are delivered to the most relevant audience. The Advantage+ shopping campaign streamlines campaign creation across targeting, optimization, creative content, and landing pages.

Depending on your business objectives, you’ll need to determine whether Advantage+ shopping campaigns or manual campaigns are the better strategy for your needs.

Why use the Advantage+ shopping campaign?

With this campaign type, your business can reap the following benefits:

• Streamline your ad targeting to get the most out of Facebook’s marketing solutions.
• Bring your existing and potential customers into one campaign with personalized products from your catalog. Use Advantage+ creative to choose from optimizations including Advantage+ for Catalog, Dynamic Media, and Add Items from Catalog.
• Use machine learning to identify and target the highest-value customers across all Meta apps and services with minimal input.
• Simplify campaign setup and management by running fewer campaigns without tweaking or refreshing.
• Automatically test up to 150 creative combinations and deliver the best-performing ads.
• Deliver the most effective version of your ad to the people most likely to buy your product.

How to set up an Advantage+ shopping campaign

To deploy an Advantage+ shopping campaign, you need to create and install Facebook Pixel on your sales website. After installing and ensuring that Facebook Pixel is working properly, you can start the campaign creation steps as follows:

Access Ads Manager, then click +Create to create a new campaign and name the campaign. Next, you choose the campaign objective as Sales and then click Continue. Here, you choose the Advantage+ shopping campaign and then click Continue.

Advantage/Advantage+ is an automated advertising product, meaning certain campaign settings are pre-configured. You can view these settings by clicking “View all preset settings.” However, audience control and ad placement are exceptions, as these options can be adjusted at the ad account level.

Next, name your campaign and select the Conversion Location as Website or Website and App. You can choose either Pixel or App as your tracking method. Below the Audience Location section, select the countries where you want to run your ads. If your business cannot advertise to individuals below a certain age or operates only in specific locations, go to Account Controls to set a minimum age requirement and exclude locations under Ad Settings.

Under the Reporting section, select Manage within Ad Settings, including Existing Customers in Ad Settings. This method allows you to view segmented data on audiences, distinguishing between new customers and existing customers. In the Ad Account Settings section, locate Advantage+ Shopping Campaign.

Next, set up the Budget and Schedule for your ad campaign. If you have selected Existing Customers in the Reporting section, you can allocate the budget between new customers and existing customers by selecting Set a Budget Cap for Existing Customers.

Now, select Optimization and Delivery, then choose Import from Suggested Ads to use existing ad content. After that, you can make individual edits by selecting Go to Ad Level.

Import all eligible existing ads. At this stage, Facebook will automatically test up to 150 ad creative combinations and deliver the most effective ones.

If you don’t see your ad content in the list or prefer not to use it, you can choose ad content similar to a manual campaign at the Ad Level.

Finally, select Publish after completing the setup of your Advantage+ shopping campaign. The campaign will run once it has been approved.

In the Ads Report, you can track the campaign’s performance by selecting Breakdown: Audience Type or Audience Type and Country. At this point, the columns for Existing Customers, New Customers, and Uncategorized will appear.

Maximizing performance with the Advantage+ shopping campaign

Maximize data quality with the conversions API

Implementing the Conversions API is the best method to collect conversion events and optimize performance for Advantage+ Shopping Campaigns. If you haven’t set up the Conversions API through Meta Events Manager and want to learn more, consider exploring “Stronger Connections with the Conversions API” to get started.

If you’ve already implemented the Conversions API, evaluate factors such as event match quality, redundancy, deduplication, and data refresh to refine your setup and maximize data accuracy.

Maximize the value of creative assets

With Advantage+ shopping campaigns, you can simplify the creative process and ad design while delivering ads to audiences with the highest likelihood of taking action. Here are some ways to enhance the impact of your ad creatives:

Create compelling reasons for customers to take action

Each ad in an Advantage+ shopping campaign reaches different audience segments within your target group. To maximize effectiveness, your content must present multiple persuasive reasons that encourage customers to act.

Consider how people discover your products and why they decide to purchase them. Evaluate whether your current ads are relevant or if they need adjustments to better align with customer intent and behavior.

Combine product catalogs and static ads

Instead of separating catalog and static ads into different campaigns, you can integrate them into a single Advantage+ shopping campaign using Advantage+ catalog ads. Research has shown that combining catalog-based ads with static content within one Advantage+ shopping campaign helps optimize costs and increase return on investment (ROI).

Develop engaging creative content

Incorporate various ad formats to provide the system with diverse creative inputs, allowing your campaign to reach a broader audience with high purchase intent. Rather than creating entirely new ads, review your existing content and adjust it strategically to enhance performance.

Diversify creative content

Consider diversifying your content and ad visuals using different techniques. This approach encourages customer engagement and allows you to reach new audiences. Once you identify an effective ad message that conveys your product, service, and brand to the target audience, you can repurpose that message using various visual treatments and styles.

Experiment to measure effectiveness

Testing Advantage+ shopping campaigns enables businesses to evaluate whether this ad strategy aligns with their overall marketing objectives. If the campaign proves effective, businesses should determine the most suitable testing method. From there, they can identify the best-performing ad creatives, allocate more budget to them, and scale the campaign for maximum efficiency.

Using the campaign performance report

After you create an Advantage+ shopping campaign, you can review the results of the report segmented by the target audience. Here you can also compare the performance of your Advantage+ shopping campaign with your existing sales campaigns from Ads Manager.

The Performance Comparison Report and the Guide Card help analyze your strategy and the confidence in the performance you get from testing. Once you start running your campaign, you will be able to access the Guide Card and the Performance Comparison Report for weekly updates.

The Performance Comparison Report includes a chart comparing Advantage+ shopping campaigns with manual sales campaigns. It includes metrics such as return on ad spend for web or app purchases, cost per result, cost per thousand impressions (CPM), and cost per link click. You can also choose to view these metrics by audience type.

Go to Ads Manager, go to the Reports and Guides tab, and click All Tools on the main navigation bar. From the dashboard that appears, select Ads Reporting.

Once the report has been generated, personalized insights will be displayed in the most recent Report. Select View Report in the Advantage+ Shopping Campaign Comparison Report.

Get expert consultation for Facebook Ads

Although the Advantage+ shopping campaign setup process has been simplified through automation, achieving optimal results requires proper customization and optimization. Businesses need to understand key strategies to ensure their ad messages reach the right audience, driving higher engagement, conversions, and sales. If you’re facing challenges or lack the expertise to set up and optimize your campaign for maximum efficiency, don’t worry! Our Facebook Ads experts are here to help. Contact us via hotline: +84868133882 for professional consultation and dedicated support. With over 10 years of hands-on experience managing successful Facebook Ads campaigns for various businesses, our expert team will guide you through the entire process to ensure your campaigns achieve the best possible performance.

Compared to traditional shopping campaigns, Advantage+ shopping campaigns offer significant advantages. If you know how to leverage and maximize this tool, your campaigns can achieve explosive growth, boosting revenue and maximizing profits!

Frequently Asked Questions