Boost Facebook Post

If you have built a professional Facebook page with compelling content that introduces and promotes your business, products, and services, make the most of your high-engagement posts to reach more target customers at an optimized cost. Boost Facebook post, you can increase engagement, expand your reach, gain more followers, enhance brand awareness, and boost conversion rates. To learn more about the benefits of this advertising method and how to implement it effectively, follow this detailed guide from Ad Support !

Introduction to boost Facebook post

The simplest way to start advertising from your Facebook Page is by boosting an existing post. Boosted posts are regular Facebook posts that you can promote to reach a wider audience for a fee.

When your business boosts a post, you can increase the number of messages, video views, leads, or calls. This allows businesses to reach new target audiences who may be interested in their Page or business but are not yet followers.

A boosted post is considered an advertisement, and the biggest difference between an organic post and a boosted post is the presence of the “Sponsored” label and a call-to-action button. Not every post on a Facebook Page can be boosted only posts with the “Boost Post” button are eligible.

During a boosted post campaign, people may see the ad appear in their Facebook Feed, Instagram (if linked), Messenger, and Audience Network (for video posts). Boosting a post increases visibility and engagement. You can boost any post if it has high engagement and is likely to attract more interest.

While boosted posts allow businesses to reach target audiences across Facebook, Messenger, and Instagram, they lack advanced customization and targeting options compared to Meta Ads. However, boosting posts is a quick and easy way to promote content across multiple accounts using Meta Business Suite. A boosted post will only appear in the placements you select.

When boosting a post, you must decide on the objective, ad content, schedule, and duration of the promotion. You’ll need to set a budget and choose where the ad will be displayed. Unlike Meta Ads, which are created through Meta Ads Manager, boosted posts are set up directly from the Facebook Page. Boosted posts can only be optimized for Page Likes, Comments, Shares, or Brand Awareness. Depending on your advertising goals, you can choose between boosting posts or running Meta Ads for greater control and targeting options.

How to boost a post on Facebook

If you want to boost a post on Facebook from your business Page to reach a larger audience and promote your brand. You need to ensure the following factors: have a Facebook Page, admin, or advertiser rights on the Page. Once you have all the factors ready, follow these steps:

Go to your Facebook page and find the post you want to boost. Here you will find the Boost Post option at the bottom right of the post. If the post you want to boost does not have this button, you will not be able to boost the post.

In the Objectives section, choose the results you want to achieve from your ad. You can choose the objective suggested by Facebook or choose the objective manually.

Next, you fill in the details of your ad and Facebook will automatically use the images and text from your post. However, you can customize elements such as:

Audience: You can choose a suggested audience or create a new audience based on specific characteristics. Note that if your ad is in a Special Ad Category, your targeting options will be limited.

Total budget: You can choose a suggested ad budget or use a custom budget.

Time period: Choose one of the suggested periods or provide a specific end date.

Payment method: Review the payment method you entered or you can change or update it.

After completing the advertisement, please select Promote post now.

How to boost Facebook post in multiple languages

If you are an admin, editor, moderator, or advertiser on a Page, you can boost your Page post to reach a wider audience. If you want to expand your reach even further, create a boosted post in multiple languages:

Go to your Facebook Page and select Settings in the top right corner if you are in general settings. Next, make sure Posts in Multiple Languages ​​is enabled, and if it is disabled, select Edit. Next, check the box next to Allow people who manage this Page to write posts in multiple languages ​​and select Save Changes.

Next, go back to your Facebook Page and select Posts on the left. While writing a post, the option + Write in another language will appear in gray below the post. Now add your post content in the default language select + Write in another language and select a language from the Select drop-down menu. Repeat this to add additional languages. Some languages ​​will be automatically translated.

Now select Photo/Video to add a photo or video that will be displayed in all languages. Select Promote post and follow the instructions on how to promote the post above. You have now completed creating a promoted post in multiple languages. The Facebook system will review the promoted post before posting and notify the advertiser when the post is approved.

How to edit a promoted post on Facebook

After the Facebook post ad is published, you can edit and change certain elements of the ad. Including budget, ad duration, and… to reach the target audience more effectively.

However, you cannot edit the text, images, and videos once the ad has been approved and published. If you want to change the text or content of the ad, you will need to create a new post or advertise that post. How to edit a promoted post on Facebook is done as follows:

Go to your Facebook page and click Ads Center on the left menu. Next, find the promoted post you want to edit, then click on the 3 dots icon and select See all.

In the drop-down menu, select Edit Ad and make the desired changes. Now you can change the following details:

Ad creative: Provide the URL, and text, and choose an image or video for the ad.

Audience: Select a suggested audience or create a new audience based on specific characteristics: age, demographics, interests, behavior, etc.

Daily budget: Select a recommended budget or provide a custom budget.

Time period: You need to choose one of the suggested time frames or provide a specific end date.

Payment method: Review, edit, and update the new payment method for the ad.

When you are done editing, click Save changes and you are done. 

How to schedule a promoted post on Meta Business Suite

You can promote a post on Facebook with a future date and time. By scheduling a promoted post on Meta Business Suite for desktop. With promoted posts, your business can reach a larger target audience.

Before you can promote a post, you need to add a Facebook Page to your business account in Meta Business Suite. You also need to ensure that you have admin or advertiser rights on the Facebook Page.

How to schedule a promoted post on Facebook

To schedule a promoted post on Facebook, follow these steps:

Go to the Meta Business Suite page and click Posts & Stories in the left menu. Next, find the post you want to promote and click Promote Post.

Then complete the details for your Facebook post promotion. Facebook will automatically use the images and content from the post. However, you can edit the following details:

Objective: Choose the result you want to get from your ad or let Facebook suggest the best option based on your ad settings.

Audience: Select a suggested audience or create a new target audience based on specific characteristics such as age, behavior, interests, etc.

Total budget: In this section, you can select a suggested budget or provide a custom budget.

Payment method: Review your payment method. If necessary, you can change or update your payment method.

Ad placement: For this section, choose where you want people to see your ads on Facebook.

In the Schedule and duration section, select the Start date and Start time for your ad. You can then specify the duration of time you want your ad to run by editing the Date field or selecting the End date. Once you’ve finished scheduling your ad, click Schedule.

Once you have scheduled a promoted post, you can view the scheduled ad in the Ads tab.

How to schedule a promoted post from the Ads tab

You can also schedule a promoted post in the Ads tab in Meta Business Suite as follows:

Go to the Meta Business Suite page and click Ads in the left menu. Next, click the Create Ad button and click Boost Post. Now find the post you want to promote and click Boost Post.

Then complete the details for your ad. Facebook will automatically use the image and content from the post. However, you can edit the details including objective, audience, total budget, payment method, and ad placement.

In the Schedule and duration section, select the Start date and Start time for the ad. Next, you can define the period you want to run the ad by editing the Time field or selecting the End Date. Once you have completed the ad details, click Schedule. Once you have completed scheduling your ad, you can view the scheduled ad in the Ads tab. If you choose to cancel the ad, the post will not be deleted.

How to view the results of a promoted post on Facebook

During the process of promoting a post on Facebook, you need to regularly monitor and measure the effectiveness of the advertising campaign. If you want to see the advertising results, you need to do the following:

Go to your Facebook Page and click Ads Center on the left menu. Next, find your active promoted post, click View Results, and then click See All first. Facebook will automatically title the promoted post according to the selected objective.

Contact Facebook Ads experts for advice

Creating Facebook post ads is quite simple, but not everyone knows how to choose a suitable ad post and set up the ad so that the campaign achieves the best results. Especially those who are new to running Facebook ads do not have a deep understanding of the knowledge, skills, and experience in optimizing ads. Therefore, they need guidance and support from industry experts to create attractive ads, attract the attention of target customers, increase interaction, and enhance brand recognition. Our team of Facebook Ads experts has a wealth of practical experience in many different projects as well as a deep understanding of Facebook algorithms. We will advise, support, and guide you enthusiastically during the process of implementing an advertising campaign to achieve the best results!

When you understand how to advertise posts on Facebook, businesses can increase their ability to reach more target audiences, promote their brands, increase sales, and optimize costs effectively. Through the information we have shared above, you have learned a lot of useful knowledge.

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