Facebook Call to Action Ads

In addition to the attractive and appealing advertising content to encourage users to click on the ad to learn more about the product or service, the ad needs a call-to-action button to direct customers to take the desired action. That is when Facebook call to action ads show their power and advantages. With a clear and convincing call to action button, businesses can sell more products or create interest and attention about products and services. If you want to understand this type of advertising better and how to deploy a campaign, follow the article by Ad Support!

Overview of Facebook Call to Action Ads

Call to action ads with a call to action button on your business Page. This button encourages people to take actions that are important to your business, such as booking an appointment, shopping on your website, etc.

If you add a Shop Now button to your Page, it will encourage people to shop. The corresponding call-to-action ad will then promote the Shop Now button to a wider audience.

Depending on your business goal, choose the appropriate call to action button. If you want to achieve a different goal, you will need to create a different ad on your Page.

If your business goal is to get people to book an appointment or reservation through your Page, the call to action button is Book Now.

If your business goal is to get people to contact you on Messenger or via another form of contact: email or phone. The call to action buttons would be Call Now, Contact Us, Send Email, Send Message, or Sign Up.

If the business goal is to download an app or play a game, the call to action button would be Play Game or Use App.

If the business goal is to get people to watch an informational video or read more about your business on your website, the call to action button would be Learn More or Watch Video.

If the business goal is to get people to shop on your website, the call to action button would be View Offer or Shop Now.

How to create a call to action ads on Facebook

To create a call to action ad, you will need a Facebook Page. You will also need admin or advertiser access to the Page. You will need a call to action button to add to your Facebook Page.

To create a call to action ad, you will need to go to your Facebook Page and click on Ads. Or you can click on the Ads button at the top of the page.

Next, you choose the advertising objective that matches your page’s call to action button. Depending on your page’s call to action button, your advertising objective could be:

• Promote [call to action] button
• Increase [call to action] views
• Increase [call to action] views
• Encourage people to click on [call to action]

If your Facebook page has a Book Now button, you would choose Increase Bookingsc. 

Once you’ve completed your ad details, Facebook will automatically suggest text, photos, or other details based on your Page, which you can edit. When creating your ad, look for the following sections:

• Ad creative: Provide a URL, and text, and choose an image or video for your ad.
• Audience: Select a suggested audience or create a new audience based on specific characteristics.
• Daily budget: Select a recommended budget or provide a custom budget.
• Time period: Select one of the suggested time frames or provide a specific end date.
• Payment method: Review your payment method. If necessary, you can change or update the payment method for your ad account. 

Once you’ve completed the details of your Facebook call to action ads campaign, click Advertise Now.

How to edit call to action ads from a Facebook Page

After creating an ad, you can change some details including budget, and ad image. To edit call to action ads on Facebook, do the following:

Go to your Facebook Page and click the Manage icon at the top of the Page. Next, click Ad Center in the left menu, find the ad you want to edit, and click the 3-dot icon.

In the drop-down menu, select Edit Ad and make the desired changes. Alternatively, you can complete the details for your ad. Facebook will suggest text, images, and other details based on the Page. However, you can change these details. 

When creating call to action ads, you need to pay attention to the following:

• Ad content: You need to provide a URL, click Edit to change the text, and select an image or video for the ad. You can also use the carousel format in your ads to show multiple images with different headlines and clickable links.
• Audience: Choose a suggested audience or create a new audience based on specific characteristics with detailed targeting criteria including age, interests, gender, behavior, etc.
• Time period: Choose one of the suggested time frames or provide a specific end date to run your call to action ads campaign.
• Daily budget: Choose from Facebook’s suggestions or provide a custom budget that fits your business and advertising goals and strategies.
• Ad placement: Choose where you want people to see your ads including Facebook, Instagram, Messenger, and Audience Network. You can also choose the ad placement that fits your chosen target.
• Payment method: Add or review the payment method you selected when adding it to your Facebook advertising account. If needed, you can change or update your payment method.

Once you’re done editing your call-to-action ad campaign, click Save Changes and you’re done.

How to pause or resume call to action ads on Facebook pages

After monitoring and measuring the effectiveness of your Facebook call to action ads campaign, businesses can pause the ad and resume it at a later time. If you want to pause the ad, go to your Facebook page and select Ad Center in the left menu. Next, find the active ad you want to pause or resume and click on the 3 dots in the upper right corner.

Select Pause Ad in the drop-down menu and click Confirm in the pop-up window. The ad status will then display as Paused. If you want the paused ad to run at a later time, select Resume Ad in the drop-down menu instead of Pause Ad. The ad status will then display as Active. Once the ad continues to run, you can monitor and measure its effectiveness.

Instructions for viewing call to action ads on Facebook

During the process of running call to action ads on Facebook, you need to monitor the results of your advertising campaign to make appropriate adjustments:

First, you access your Facebook Page, then select the Ad Center tab, then select All Ads. Now, find your ad and select View Results. The metrics you need to pay attention to to measure the success of your call-to-action ads include:

• Page Likes: The number of Facebook Page likes credited to your ad.
• Cost per Page Like: The average cost per Facebook Page like.
• Reach: The number of people who saw your ad at least once. This metric is different from impressions, which can include multiple ad views by the same person.
• Post interactions: The total number of actions people take related to your ad.

Contact Facebook ads experts for advice

Similar to advertising articles using call to action (CTA) buttons, however, when deploying call-to-action ads on Facebook, you need to design a suitable, clear, and attractive CTA button with high persuasion. However, do not worry too much because if you need support, and detailed instructions on how to deploy and optimize the campaign, contact our Facebook Ads expert team via hotline: +84868133882 today. We are willing to share all the knowledge, skills, and practical experience accumulated over the past 10 years. With the support of our team of experts, you do not need to worry when deploying a Facebook Ads campaign without achieving the desired results. We will guide you enthusiastically from A to Z to help you have successful, effective advertising campaigns to help explode revenue and maximize profits.

Through the above sharing, you understand the call to action ads on Facebook and know how to deploy a successful campaign. Hopefully, this information will be useful to you and help you deploy Facebook Ads campaigns to achieve the goals and results as expected!

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