Facebook Page likes Ads

A Facebook Fanpage is an excellent platform for businesses to grow their operations, reach target customers, introduce products and services, and promote their brands. If your Fanpage is newly created and you want to increase awareness, gain more followers, and boost brand recognition, running Facebook Page likes Ads can be an effective strategy. To better understand this type of ad and how to implement it successfully, check out the detailed guide below from Ad Support!

Overview of Facebook Page Likes Ads

Running Facebook Page likes Ads helps you attract and reach people who may be interested in and want to follow your Page. This is especially useful to increase brand awareness or grow your business. With this ad type, you can promote your Page to users likely to engage with your content, products, or services.

The main objective of this ad is to increase Page likes or followers. By running a Page Like Ad, you can connect with new followers who want to stay updated with the valuable content you share on your Facebook Page. However, if your goal is different—such as driving sales or generating leads—you may need to explore other Facebook ad formats tailored to those objectives.

How to create Facebook Page likes Ads

Page Like Ads helps you reach people who are likely to like and follow your Page. To create this type of ad, you need to have a Facebook Page, as well as access to a Facebook Page or access to a Page Ads job.

To create Facebook Page likes Ads, go to your Facebook Page and click Ads. You can find this option at the top of the page. Then select Page Ads as your ad objective and you may need to click See All first.

Then fill in the details for your ad. Facebook will automatically suggest text, images, and other details based on your Page. However, you can change these details. To create your ad, you’ll need to fill in the following fields:

• Ad creative: Use an existing post or add a description and choose an image or video by clicking Edit options.
• Audience: Choose a suggested audience or create a new audience based on specific characteristics.
• Duration: Choose how long your ad will run. You can pause your ad at any time.
• Daily budget: Choose a recommended budget or a custom budget.
• Placement: Choose where you want people to see your ad. You can choose automatic placements or edit placements.
• Payment method: Review the payment method on your ad account. If necessary, you can change or update your payment method.

Once you’ve finished creating your Facebook page likes ad, click Advertise Now.

How to edit Facebook Page likes Ads

Once you’ve created a Facebook Page Like ad, you can change a detail like the budget or ad image as follows:

To edit an ad, go to your Facebook Page and click Manage near the top of your Page. Then click Ad Center in the left menu. Next, find the ad you want to edit and click the 3-dot icon.

Now select Edit Ad from the drop-down menu and make your changes. Some of the ad details you can change include: ad copy, audience, duration, daily budget, ad placement, etc.

Ad copy: You can use an existing post or add a description and choose an image/video by clicking and Edit options.

Audience: Choose a suggested audience or create a new audience based on specific characteristics.

Duration: Customize the appropriate time to run your ad so that it reaches your target audience at the right time.

Daily budget: Edit your budget based on recommendations or ad performance.

Ad placement: Adjust where you want people to see your ad.

Payment method: Review, edit, and update your payment method for your ad campaign.

After you’ve finished editing your ad, click Save changes.

How to view Facebook Page likes Ads results

To check the results of your Facebook Page Like Ads, go to your Facebook Page. Next, select the Ad Center tab and select All Ads. Finally, find your ad and select View Results.

When monitoring and measuring the success of your Page Like Ads, you need to pay attention to the following metrics:

Page Likes: The number of Facebook Page Likes your ad received.

Cost per Page Like: The average cost per Facebook Page Like.

Reach: The estimated number of people who saw your ad at least once. Reach is different from impressions. Impressions can include multiple ad views by the same person.

Post Engagement: The total number of actions people took after seeing your Page Like Ad.

Note that Page Like Ads will help you reach people likely to like your Page. If you want to achieve a different goal, you need to create a different ad.

How to pause Facebook Page likes Ads

If you find that your ads are not effective while running an ad, you can pause them and then resume them at a later time. To pause your Facebook Page Like Ads, do the following:

Go to your Facebook Page and click Ad Center in the left menu. Next, find the active ad that you want to pause or resume. Then click on the 3-dot icon in the upper right corner.

Here, select Pause Ads in the drop-down menu and then click Confirm in the pop-up window. At this point, the ad status will display as Paused.

You can also find the active ad, by clicking View All, clicking the status bar, and selecting Off in the Details section. This will help you pause your Facebook Page Like Ads.

To resume your ad, find the paused ad on your Facebook Page and select Resume Ads in the drop-down menu. Then the ad status will display as Active. Alternatively, you can click View Results and turn off the status bar in the Details section. This will pause the ad and if you click this button again, the ad will continue running and show the status Active.

In case you want to delete the ad from your Facebook page, go to your Facebook page. Next, click on Ads Center in the left menu and select All Ads in the drop-down menu. Next, find the active ad you want to delete and click View Results. Now, click the 3 dots on the top right, select Delete Ad in the drop-down menu, and then click Confirm in the pop-up window.

At this point, you should have a better understanding of Facebook Page likes Ads and know how to create effective ads. Hopefully, this information will help you when implementing Facebook Ads campaigns to achieve your business goals!

Frequently Asked Questions