Facebook Reservations Ads Campaign

Through the reserve feature, businesses can easily plan and schedule their advertising campaigns with optimized costs. For businesses with a small market share or those running short-term advertising campaigns, the Reservations Ads campaign on Facebook will yield high effectiveness. By planning, you can estimate the advertising costs and determine the budget for your campaign. If you’re not yet aware of how to leverage the power of a Reservations Ads campaign, don’t miss the following article from Ad Support!

Learn about Facebook Reservations Ads

Starting in October 2023, reach and frequency will be called reservations. Frequency targets will appear as a new default frequency option that lets you control how many times your audience sees your ads each week. Performance objectives like link clicks, impressions, and post engagements will no longer be available. Instead, performance objectives will be reached, ad recall lifts, and ThruPlay.

Reservations let you plan and reserve campaigns with awareness and engagement goals at a fixed cost per impression (CPM), as well as a delivery prediction for the reservation. This lets you know how much you’ll pay before you set up your campaign.

Facebook pre-set campaigns are great for advertisers who want to reach an audience of 200,000+ or ​​have a predictable reach. Or want to control how many times people see their ads and want to plan and book their campaigns in advance.

For brand advertisers with high brand awareness and market share, pre-sets can be used to control how many times their ads are shown to people. Using this feature, the system will predict how many people you will reach with your set budget and frequency settings. You can then plan and book your brand campaign up to 6 months in advance and ensure a fixed CPM.

When you set up your campaign, you can use pre-set estimates to simulate the lifetime results of your campaign. By testing different budgets, campaign durations, and frequency settings. Using the reservation feature, the number of people will be predictable, but the delivery is not 100% guaranteed.

According to the latest update from Facebook, it will be applied to the reservation campaign from October 2024 during the campaign implementation. You can pause and resume the reservation ad set. At the same time, edit the targeting, placement, and ad format options after the ad set is published. When making changes, you need to quote a new estimate. Now, you can choose Quick Copy to create a copy of the existing reserved ad set. By opening the ad set you want to edit, then select the 3 dots icon, select Quick Copy or the shortcut Ctrl + D.

How to set up a Facebook reservation campaign

With the reservation feature, you can create a campaign with an awareness objective to increase reach and improve ad recall and ThruPlay. You can create a campaign with an engagement objective to maximize ThruPlay views for your video.

Create a new reservation campaign

Go to Ads Manager, select + Create to create a new campaign, then select Reservations purchase method. Next, you need to select the advertising campaign objective and here you can only select awareness or engagement. Here, we select the Engagement objective and select Continue.

Setting up a Facebook reservations ads campaign

The reservations ads campaign settings interface will now appear. Name your campaign and select the appropriate ad category if your product or service falls into a special category such as real estate or finance. Then complete the campaign details and click Next. 

Setting up a Facebook reservations ads group

On the next screen, name your ad group and then in the performance objective section, select Maximize ThruPlay views for videos that match your engagement campaign objective. Next, select the Fanpage that runs the ad or connect to your Instagram account.

Next, choose how you want to control the frequency of your preset campaign, including target frequency or frequency cap, and choose a suitable duration. You can also choose other settings, including bid strategy, delivery type, and campaign duration.

Now you will need to set an estimated budget for your campaign, and if you choose a lifetime budget for your campaign, the maximum amount you will pay for ads throughout your campaign. The preset estimate will be displayed on the right in Ads Manager and will change to reflect the updated budget.

Then, schedule your ads by selecting the desired duration for your ads to run. Or, you can arrange the order of your ads after you have set and uploaded your present campaign. Once you have set up your ad schedule, you can target your audience.

When defining your target audience, you can choose a default audience or customize your target audience by selecting Edit Audience in the Audience section at the Ad Set level. When editing an audience, you can also add or edit custom audiences and use detailed targeting options. Select Done to add your audience changes to your ad group.

Now you choose the appropriate ad format including video, 360 video, and Stories carousel, … For choosing ad placement, choose the places you want the ad to appear. If you choose Advantage+ Ad Placement, the ad will be distributed to the places that are predicted to achieve the best results. If you want to edit the ad placement as desired, choose Manual Ad Placement. When you choose manual display placement for pre-ordered ads, they will appear on 2 platforms: Facebook and Instagram.

After setting up your ad campaign, select Review and Reserve to reserve the campaign. Before reserving, review the entire campaign and edit if necessary. During the process of setting up a reserved campaign, the bid strategy and delivery type will be fixed. Meta will automatically set the bid in the auction and adjust the delivery speed to suit your campaign goals and budget.

Then click Save and Upload and select Book a Fixed CPM Ad Set. Next, upload your ad before publishing your campaign and edit the ad copy accordingly. Once you have uploaded your ad copy, you have completed the process of creating a reservations ads campaign.

Edit a Facebook reservations ads campaign

Before starting a campaign, you can edit or pause your booking campaign. Once the campaign is running, you can only edit your ad copy, budget, or extend the end date. However, you cannot pause a booking campaign that has already started, but you can delete the campaign at any time to cancel it. When you cancel a campaign, you need to reset the campaign to get new CPMs and predictions for campaign results.

Editing a reservations ads campaign before it starts

Go to Ads Manager and click the Ad Sets or Ads tab. Click to check the box next to the ad set or ad you want to edit. Then click Edit at the top or on the right.

In the Edit panel, you can make the following changes:

At the ad set level:

• t the ad set level:
• Facebook Page
• Budget
• Campaign scheduling — under Schedule, you can change the days and times your ads are scheduled to run.
• Preset estimates – at the ad set level only.
• Audience targeting
• Ad placements

At the ad level:

• Ad creative
• Ad formats

When you’re done, click Review changes and publish your changes của bạn. 

How to pause a reservation ads campaign

In Ads Manager, find the active ad group or ad you want to pause. Click the campaign, ad group, or ad toggle bar to disable the campaign, ad group, or ad. Your selected campaign, ad group, or ad will stop serving when it is disabled.

Pausing an ad while it is still in a sequenced ad group will prevent future ads from running and disable delivery for the entire ad group. If you want to re-enable your campaign, ad group, or ad, toggle the toggle to on.

If you disable an ad group for more than 30 minutes, a new pre-order forecast will be required. You will then need to accept the new forecast to re-enable the ad group.

How to delete a Facebook reservations ads campaign

Go to Ads Manager and click on the Campaigns, Ad Sets, or Ads tab. If you are deleting an entire campaign, select Campaigns. If you are deleting an ad or ad set, select Ads or Ad Sets.

Next, find the campaign, ad set, or ad you want to delete from the list. Click to select the box to the left of the name of the campaign, ad set, or ad. When you hover over the name of the campaign, ad set, or ad, you will see a few options appear below the name and select Edit.

The edit window will appear, then click on the (…) button in the upper right corner of the window and select Delete. If you delete or cancel your campaign, you will need to reset the campaign and may receive new CPMs and predictions about the campaign’s results.

How to control frequency for Facebook reservation ads campaigns

Before you publish your reservation campaign, you’ll see frequency controls to control how often you show your ads to each audience. This helps you strike a balance between reaching more people and showing your ads more often.

There are currently two ways to manage your ad frequency: target frequency or frequency capping. With both, you can adjust how many people you’ll reach and how often your ads will be shown to them during the duration of your campaign.

Target frequency is a new frequency control and is the default frequency control for reservation campaigns. Target frequency replaces the increased average frequency as a frequency control.

With frequency capping, you can adjust the average number of times your ad will be shown to a person over a set period. With target frequency, you can control your average weekly frequency. That is, the number of times you want people in your target audience to see your ad each week.

Both target frequency and frequency caps are supported in the Maximize Reach and ThruPlay performance objectives of the awareness and engagement campaign objectives. When you set a target frequency or frequency cap, Meta predicts the average frequency you will achieve throughout your campaign.

To avoid under- or over-delivery, you should check that your campaign’s average and total frequency are set appropriately. Frequency may vary because delivery is not 100% guaranteed. You can see this frequency in the frequency per audience chart in your campaign’s preset estimates in Ads Manager.

Contact Facebook Ads experts for advice

If you have difficulty implementing a reservation ads campaign on Facebook, contact Support Optimal’s advertising experts for detailed advice and dedicated support. With more than 10 years of experience in providing resources, and supporting businesses to implement many successful and effective Facebook ads campaigns. You can completely rest assured to share your problems, we are willing to share and help you anytime, anywhere. To get answers to questions and support for implementing a Facebook Ads campaign, do not hesitate to contact us via hotline: +84868133882!

At this point, you have a better understanding of reservation ads
campaigns on Facebook and the benefits they bring, along with how to set up a successful and effective campaign. Hopefully, the content we have shared above will help you in running Facebook ads to increase revenue and profits!

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