Facebook traffic ads campaign

Attract more visitors to your business website or store using Facebook ads with the traffic objective. By implementing Facebook traffic ads, businesses can expand their reach to more customers. At the same time, attract more traffic to your business website to learn more about your products, services, or brand, helping to increase sales. Let’s explore Facebook Ads campaigns with the traffic objective of Ad Support through the article below!

Learn about Facebook traffic ads

Facebook traffic ads are a useful tool for businesses to reach new customers and attract more traffic to their websites. In addition, businesses can create advertising campaigns to increase awareness and pique customers’ interest. By targeting potential customers who are more likely to visit the business’s website.

Facebook traffic ads campaign are used to direct the target audience to the website and attract their attention to the business instead of selling right away. If the business’s goal is to increase the number of potential customers and promote sales, you can choose advertising objectives such as messages, conversions, or lead generation ads. For Facebook ads with traffic objectives, the locations where the ads appear include Facebook Feed, Facebook Marketplace, the right column on Facebook, Messenger inbox, Instagram Feed, …

Benefits of implementing a Facebook Ads campaign with a traffic goal

By creating a Facebook traffic ads campaign, businesses will have more traffic to their website. With a Facebook Ads campaign, businesses can increase website traffic and reach a wider audience. As more people learn about the business’s website and visit to learn more about its products and services, businesses can increase sales and maximize revenue.

Not only does it help attract more traffic to the business’s website and increase interactions, but it also helps build stronger connections. By targeting people interested in similar products and services, businesses will improve brand awareness and enhance their online presence on Facebook more sustainably.

Businesses can choose performance objectives for traffic campaigns such as landing page views, link clicks, reach, conversations, or impressions. You can use this campaign to optimize for web conversions such as link clicks, landing page views, or daily reach. Or you can increase website conversions such as purchases or signups.

How Facebook traffic ads campaigns work

With a Facebook Ads campaign with a traffic objective, you can choose where to direct people. That means you can decide where you want to send people, like your website, or start a conversation with your business on Messenger or WhatsApp. With a Traffic campaign, you can connect with qualified leads.

By showing your ads to people who are more likely to click on them, you can direct people to a website or landing page of your choice. Customers can then learn more about your products and services at the ad’s destination. This brings visitors closer to making a purchase or engaging with your business.

How to create a Facebook traffic ads campaign

You can create an ad campaign to drive traffic to your website or landing page with the traffic objective. When creating a campaign, you can choose the appropriate ad format with different placement options, targeting, and optimization strategies. The traffic ad objective uses targeted ads based on specific interests, behaviors, and demographics to reach more potential customers and increase conversions. Use the Meta Ads Manager to set up a campaign with the traffic objective as follows:

Create and set up a new campaign

To create an ad, go to Ads Manager and click the blue +Create button to create a new campaign. Next, select the campaign objective as Engagement, then the screen will display the creation method, then click Create Manual Campaign and click Continue.

Next, name your campaign and select the advertising category if the product or service being advertised falls into a special category. Then complete the campaign details including Purchase Type, Advantage campaign budget, Campaign spending limit, and A/B test, and click Next.

Facebook traffic ad group settings

Select conversion location and performance goal

On the next screen, name your ad group and select Conversion Location in the Conversion section. Select the conversion location that matches the selected campaign goal, which is traffic. Here, you can only select conversion locations including websites, Messaging apps, Instagram profiles, and Calls. In the scope of this article, we will select the conversion location as a website.

Next, select the appropriate Performance Goal, including maximizing the number of landing page views, maximizing the number of clicks on the link, maximizing the number of people reaching or the number of conversations or the number of impressions. Select the appropriate performance goal to achieve the desired results. In addition, you need to fill in the target cost per result and complete the other settings. Next, you can choose to create dynamic content or not by activating the Dynamic creative status bar.

Set your budget and schedule

Here, you set your budget and schedule for running your ads. You can choose a daily budget or a lifetime budget. If you choose a lifetime budget, you will need to fill in the start and end dates. The ad budget you set will determine when your ads will be shown. Based on the campaign goal you have chosen, you need to set the appropriate budget.

Target audience selection

Now you choose the target audience that you want your ad to be shown to through factors such as Age, Geographic location, and gender,… Then you choose the Language for the advertising campaign. On the other hand, you can choose an Advantage+ audience so that the ad can be shown to people who are most likely to be interested in the ad.

Select display locations

You can choose Advantage+ Locations or Manual Locations to display your ads. Advantage+ Locations are recommended to optimize your budget and increase the likelihood of your ads being shown to the most targeted audience. Or you can choose Manual Locations to customize the locations your ads will appear to as desired. In addition, complete the details in the sections: Specific mobile devices & operating systems and Brand safety and suitability (if desired) and then click Continue to move to the next step.

Create Facebook traffic ads

In the next interface, name the ad template and select Facebook Page or connect to Instagram account in the Identity section. In the ad settings section, select Create ad and select the desired ad format including Single photo or video, Carousel. Here we select a Single photo/video format and then Upload image ad or Upload video ad in the Ad creative section.

The image or video ad creation dialog box will appear. Now complete the ad details including Text, Media, … In the Destination section, you can choose to go to the website or Instant Experience. Since the selected conversion location is the website, select the website, enter the website Url and Display link, and complete the Browser add-ons. You can choose the Call button, Fill out the form, or message the app or Facebook event. Next, activate the Language status bar so that the ad displays in the language of each country with the audience you reach.

Then complete the Tracking section by selecting Website events or App events and then proceed to set up and enter URL parameters. Now, check all parts of the Facebook interactive advertising campaign by clicking the Review button to check for errors and edit if necessary. When ready, click Publish to post the Facebook traffic advertising campaign. Once the ad is approved and active, you can monitor, measure the effectiveness, and optimize the campaign.

How to improve the effectiveness of Facebook traffic ads

With the benefits that Facebook traffic ads campaigns bring, in addition to knowing how to set up. Businesses need to know how to improve the effectiveness of the campaign as follows:

Optimize for link clicks

In a Facebook Ads campaign with a traffic goal, you should set the optimization method for the ad delivery process to link clicks. If you have installed Meta Pixel on your website to track visitor conversions after clicking on the ad, you should optimize for landing page views. If your Meta Pixel is not activated regularly, do not use link clicks.

Use Advantage+ Ad Placements

For traffic campaigns, ads can appear across various platforms like Facebook, Instagram, and Messenger. To maximize performance, choose Advantage+ placements, which help increase ad visibility and improve distribution across Meta platforms. Additionally, using Advantage+ placements allows Facebook’s system to find the best-performing ad placements to achieve your campaign goals. If you choose manual placements, select at least six different placements to increase your chances of success.

Select advantage campaign budget

Your ad budget plays a crucial role in ad distribution and performance. By enabling Advantage Campaign Budget, Meta’s system will automatically allocate funds to ad sets that deliver the best results. To apply this feature, activate the Advantage Campaign Budget toggle during your Facebook traffic campaign setup to optimize budget efficiency.

Contact Facebook Ads experts for advice

When setting up a Facebook traffic ads campaign, the most important thing is that you need to create attractive, engaging content to convince customers to click on the ad and navigate them to the landing page. Besides, you need to know how to optimize the campaign to achieve business goals as well as advertising to achieve the best performance and optimize costs effectively. If you are having difficulty implementing and optimizing Facebook advertising campaigns with traffic goals, don’t worry too much. Contact our Facebook Ads experts to receive the best support. Pick up the phone and call the hotline: +84868133882 for advice and dedicated support. Our team of experts with more than 10 years of experience will help you have advertising campaigns that explode maximum revenue!

Facebook traffic ads help businesses expand their reach to more customers, and increase traffic to the website. At the same time, attracts the attention of customers visiting the website to learn more about products and services to increase interaction and promote conversion to sales.

Frequently Asked Questions