Set up and install Meta Pixel

The ultimate goal of Facebook ad campaigns is to increase conversion rates and boost sales. To achieve this, businesses must know how to track and measure customer conversion behavior on the landing page after clicking on an ad. A powerful tool for tracking customer actions is Meta Pixel. To collect valuable user data, businesses must set up and install Meta Pixel on their eCommerce website. This enables them to launch remarketing campaigns that reconnect with users interested in their products, services, or brand—encouraging purchases, increasing revenue, and maximizing profits. To fully understand Meta Pixel and harness its power, check out the following Ad Support guide!

Learn about Meta Pixel

What is Meta Pixel?

Meta Pixel is a snippet of code that businesses install on their website to track and measure ad performance by analyzing user actions, such as website visits, adding items to the cart, and more. This tool allows you to see when users take specific actions after viewing your ads on Facebook and Instagram.

Set up and install Meta Pixel on your website, you can gather valuable data to run remarketing campaigns. Additionally, combining Conversion API with Meta Pixel ensures a more stable connection, allowing ads to be delivered to high-intent audiences while optimizing costs effectively.

Key features of Meta Pixel

The main feature of this tool is optimizing the ability to deliver ads on Facebook. When Meta Pixel can ensure that ads can reach the target audience that is most likely to take action.

In addition, Meta Pixel also can measure conversions across devices. This helps you understand the impact of cross-device advertising on online conversions. This tool also helps create custom audiences from website visitors. Through dynamic ads, you can automatically show website visitors the products they have viewed on the website or related products. You can also learn detailed information about website traffic from the Meta Pixel dashboard to understand how people access and use the website.

Benefits of installing Meta Pixel

With Meta Pixel, you can ensure that your ads are shown to the right target audience. By finding new customers or people who have visited a specific website or taken a desired action on the website.

Automated bidding is set up to reach people who are more likely to take the desired action, helping to increase sales. In addition, this tool helps you measure the results of your advertising campaigns and better understand the impact of your ads by measuring the events that occur when users see your ads.

How Meta Pixel Works

After you set up and install Meta Pixel, this tool will record the actions that target customers take on the website: adding items to the cart or making a purchase, …

Pixel will collect actions or events that advertisers can view on the Meta Pixel page in Events Manager. Here you can see the actions that customers take and can reach them again with retargeting advertising campaigns on Facebook.

In case you use Pixel to share events with Meta, you should also use the Conversion API to measure and improve the effectiveness of your Facebook advertising campaign more accurately. At the same time, it helps you find new customers and boost sales. If you want to set up Meta Pixel, go to the partner integration library, select the website partner, and follow the setup instructions to create the Pixel.

Detailed instructions on how to set up and install Meta Pixel

The process of setting up Meta pixel

About how to set up Pixel on the website to track customer behavior and measure the effectiveness of Facebook advertising includes 2 steps:

First, you create Pixel and set up the Pixel base code on the website. You can use the partner integration (if available) or add the code to the website manually.

Next, you set up events on the website to measure the actions you want: purchases, and app downloads, … You can use the partner integration (the “point and click” event setup tool) or add the code to the website manually.

There are several options for how to set up Pixel and events, and you will be guided through the options when setting up. In case you choose to set up Pixel or events manually, you will need the developer to help you add the code to the website.

If you use Meta Pixel to share events with Meta, use it in conjunction with the Conversion API to improve performance and more accurately measure your Facebook ad campaigns.

Requirements for setting up and installing Meta Pixel

The condition for setting up and installing Pixel is that you need a website. At the same time, you or the developer need to be able to update the website code if you want to set up Pixel manually using the code.

How to set up and install Meta Pixel

The steps to set up Meta Pixel and events on the website are as follows:

Create Meta Pixel

Go to Events Manager on Meta, click + Connect data source, and select Web. Next, click Connect, enter a name for the Pixel, and click Create Pixel. The system will then create a new ID and you can view this ID in Events Manager.

Note: Events from Meta Pixel are shared with a dataset. In which the dataset will group events from different sources and the new dataset ID is the new pixel ID.

How to Set Up Meta Pixel

If you have a website, enter your website URL to see the partner integration setup options and click Check. You will now see the partner integrations you can choose from. Next, click Next to follow the on-screen instructions to set up Pixel and events through the partner website. For partner integrations that you cannot use, click Next.

If you don’t have a website, click to select the box next to I don’t have a website and then click Continue. Now choose how to connect your data to Meta: See instructions (recommended) or Do it yourself.

If you want suggestions on how to set it up, select See instructions. You can now follow the on-screen instructions in Events Manager. If you already know how to connect your data, select Do it yourself and follow the instructions.

Now choose Conversion API and Meta Pixel or Meta Pixel Only as your setup method and click Next. If you choose Conversion API and Meta Pixel, choose how you want to set up the Conversion API and pixel: Set up with a partner integration, Set up with a Conversion API Gateway, or Manual setup.

If you choose Set up with a partner integration, select a partner and follow the on-screen instructions to set up the pixel, Conversion API, and events.

If you choose Set up with Conversion API Gateway, follow the on-screen instructions to set up your pixel, Conversion API Gateway, and events.

If you choose Manual setup, follow the on-screen instructions to create your custom pixel, Conversion API, and event setup instructions. On the final screen, you can choose to set up the Conversion API yourself using your instructions or send instructions to the developer.

If you choose Meta Pixel Only, choose how to set up the pixel code: Install the code yourself or Check partner. Once the developer sets up the Pixel for you, click Send instructions email.

Installing the Code Yourself

To install the code yourself, copy the Pixel base code and find the header of your website or header template in your web platform or CMS. On each page of your website, paste the base code at the end of the header section just above the closing header tag ().

Your ID will be in the base code and you can use one ID across your entire website and then click Continue. Here you can enable automatic Advanced Matching, and verify the customer information you want to send and then click Continue.

Now add the event using the event setup tool or add the code to your website manually. If you choose to use the event setup tool, click Open the event setup tool and follow the on-screen instructions to add events and parameters without writing any additional code. If you want to set it up manually, click Install Events with Code to learn how to set up the Meta Pixel with code.

Check your partner

Here, select your partner and follow the on-screen instructions to set up your pixel and events. Once you’ve set up your pixel on your site, learn how to ensure it’s working properly.

Guide to ensuring Meta Pixel works properly after installation

With Meta Pixel Helper, you can check if the tool is working correctly. After installing Meta Pixel Help, you can see if a website has Meta Pixel installed, check for errors, and understand the events that Meta Pixel is receiving. Meta Pixel Help gives you tips on how to improve the performance of your Pixel, including:

Recording actions on your website: Place the Meta Pixel base code in the header of your website to record the actions you care about.

Enabling tracking: You should enable tracking so that Facebook can detect if Meta Pixel is having problems. If you did not opt ​​in before, go to Settings to update.

Set conversion events per page: Meta recommends that you do not set more than one conversion event per page unless the conversion events are on each page. Additional on-page conversion events only fire when a customer takes a certain action like clicking a button to improve event tracking and optimization.

How to add people to your Meta Pixel in Meta Business Suite or Business Manager

You can add people to your Meta Pixel to help manage your advertising activities easily. By adding people to the data file associated with your Meta Pixel in Meta Business Suite or Business Manager. To do this, your Meta Pixel needs to be part of a business profile.

There are two ways to give others access to your pixel. Those who have full control over your business profile can assign them access to either the Meta Pixel or the linked ad account. Only the business profile that owns the Pixel can share the Pixel with other business profiles. With a shared Pixel profile, the Pixel can be assigned to the ad accounts within that profile.

If you want to view or edit the Pixel without permission, you can request access to the linked ad account. You will no longer be able to add conversion pixels to your business profile and will no longer be able to use these conversion pixels to create ads.

Requirements for adding people to a Meta Pixel

If you want to add people to a Meta Pixel, you need to have full control of the business profile. Next, add the people you want to share the Pixel with to the profile, and then add the pixel to the business profile. If you create a pixel from an ad account that is not part of a business profile, you need a business profile that confirms ownership of the ad account. When you create a Pixel in Events Manager from a business profile or create a Pixel using Business Manager, the Pixel is already part of a business profile.

How to add people to a Meta Pixel

To add people to a Pixel, go to Business Settings in Business Manager or Settings in Meta Business Suite. Next, under Data Sources, click Data Sets. Next, select the Pixel you want to add someone to and select Assign People. Then, select the people you want to add and assign them permissions to the tasks you want them to perform and select Assign. When assigning access levels to each person you want to add to your dataset based on the actions you want them to perform, you can either give them partial access or full control.

How to set up and install Meta Pixel effectively

Setting up Meta Pixel on your website helps optimize your advertising efforts and track user interactions. Once you have set up and installed Meta Pixel, you can use the following methods to check and ensure that you have successfully installed Pixel and events before, during, and after setting up Meta Pixel.

During Meta Pixel Setup

At this stage, check to ensure that the Pixel base is completely correct. If you have installed the Pixel using code on your website, ensure that everything between the tags matches the pixel base code.

In case you have installed the Pixel using a tag manager, you will not see this code on the actual website. In that case, you need to troubleshoot the issue in Tag Manager.

Check to ensure that you have added the event code in the right place. In the website code interface where the add to cart event is installed, there are 3 elements: the website’s native code, the Pixel base code, and the standard event code.

Make sure you have written the standard event correctly in the code. Events are case sensitive, so if you accidentally add fbq(‘track’, ‘viewcontent’) to one of your websites instead of the correct standard event code fbq(‘track’, ‘ViewContent’). You will see the event named viewcontent show up as a custom event in Events Manager on Meta.

After setting up the Meta Pixel

Use the Conversion API and the Meta Pixel and share the same events with both tools. This setup is useful because the Conversion API allows you to share events on your site that the Pixel might miss due to network connectivity issues or page load errors.

Use the Event Testing tool to ensure you have set up your target or custom events correctly. If you find any issues, you can use the Event Testing tool to troubleshoot the event.

Check the Diagnostics tab in Events Manager to find and resolve issues with your event setup. You’ll also see suggestions for improving your event setup if you find any issues.

If you don’t have access to the ad account with the Pixel you want to test, download the Meta Pixel Helper. A pop-up will appear telling you which events on the page were found, and whether the Pixel and event were loaded successfully. Once the page view event loads on every page and each standard event loads successfully, you can start using the pixel.

Go to the site where you have installed the entire Pixel base code, including the page view event. This page view event is automatically added to the pixel base code. If it works properly, the Pixel will send this page view event to Meta. This page view event will show up on the pixel’s page in Events Manager as Active.

Once the Pixel is set up successfully, you can use the Pixel to advertise on Facebook. You can use one pixel for your entire site, including multiple pages on your site. However, you may also need to use two pixels on a single site.

Contact Facebook ads experts for consultation

Nowadays, running conversion ads on Facebook is widely favored by businesses as it helps boost sales and increase profits. Therefore, businesses must know how to set up and install Meta Pixel to successfully run conversion ads on Facebook. However, not everyone running ads fully understands how to create and configure this tool to track user behavior on a website. Don’t worry, contact our Facebook Ads experts today! With over 10 years of hands-on experience in executing various ad campaigns, especially conversion ads on Facebook, our team of experts is ready to provide consultation, support, and step-by-step guidance to help you achieve high-performing Facebook Ads campaigns. For detailed support and guidance, reach out to our hotline: +84868133882.

Through the information shared above, you now understand how to set up and install Meta Pixel when running conversion ads on Facebook. We hope this content is useful to you and helps you stay updated with Facebook Ads knowledge to create successful ad campaigns that skyrocket your revenue!

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