Website purchases with your catalogue ads

For e-commerce businesses looking to promote multiple products and brands, creating individual campaigns or manually uploading products can be time-consuming, labor-intensive, and challenging to measure. Instead, you can create a single campaign for all products in your catalog and use the catalog to generate ads targeting the right audience directly on Facebook. Businesses can effectively promote their products and boost sales by leveraging the power of website purchases with your catalogue ads. In the article below, experts from Ad Support will share valuable insights on this type of advertising and how to implement it. Check it out now!

Why use website purchases with your catalogue ads?

Businesses can utilize product catalogs to create personalized ads for each shopper directly on Facebook. Instead of manually uploading images for each product, you can create a single campaign for all products in your catalog.

By running a catalog-based ad campaign, Facebook automatically generates and delivers relevant ads to users who show interest in specific products from your catalog. These ads are displayed across mobile devices, tablets, and desktops.

Web purchase ads optimize online sales by reaching more people who are likely to buy your products or services. This type of ad uses data from Meta Pixel to find potential customers. Meta Pixel is a tool that tracks user conversion behavior on a website: viewing products, adding payment information, etc.

Based on website traffic and other factors, this Pixel will analyze the actions customers take on the website. Then, web purchase ads will use the Pixel data to determine the advertising strategy to generate the best sales.

If you don’t have a Pixel, you should create a Website Visitors ad. With this ad, you will reach people who may be interested in your website.

The reason to use website purchases with your catalogue ads is that this type of ad is personalized. With the ability to automatically distribute relevant content to the target audience based on their interests and behavior.

You can manage all ads on your Facebook Page easily because you can create and post ads on Facebook and Instagram from a single place. This type of ad is dynamic, so users may see different versions of the ad based on their interest in the product.

Catalog web purchase ads are dynamic, so users may see different versions of the ad depending on the product they are interested in. If you want to advertise with an objective other than catalog sales, create a new ad on your site.

How to create website purchases with your catalogue ads

Create web purchase ads

With web purchase ads, you will increase your online sales by reaching a large audience that is most likely to buy your products and services. Before creating an ad, you need to have a Facebook Page. In addition, you need to ensure that you have advertising rights or admin rights on the Page. At the same time, you need to install Meta Pixel on the website to track user conversions.

Go to the Facebook Page, click on Ads, then select Create a new ad. Next, click the See All button to find and select the advertising objective of Increase Web Purchases.

Then complete the details for the ad. Here, Facebook will automatically suggest text, images, and other details based on the Page, but you can change these details. To create an ad, complete the following elements:

• Ad creative: In this section, provide images, videos, and text for your ad.
• Audience: Select a suggested audience or create a new audience based on criteria such as location, interests, age, behavior, gender, etc.
• Daily budget: Select a suggested audience or provide a custom budget.
• Time period: Select one of the suggested time frames or provide a specific end date.
• Ad placement: Choose where you want people to see your ad.
• Payment method: Review your payment method. If necessary, you can change or update your payment method.

After completing the ad details, click Promote Now to publish your ad.

Once you have created your ad and it is approved and live, you can change some details, such as the budget or image of the ad. To edit your ad, go to your Facebook page and select Manage near the top of your Page. Next, click Ad Center in the left menu.

Now find the ad you want to edit and click the 3-dot icon. Then select Edit Ad in the drop-down menu and make changes such as ad content, target audience, period, daily budget, ad placement, and payment method. When you are done editing, click Save Changes to save the changes and you are done.

Process for creating website purchases with your catalogue ads

To create an ad, you need a Facebook Page create a product catalog, and add items. Or you can sync your catalog through the website connector tool. At the same time, you need to ensure that you fully comply with Facebook’s policies and requirements for Advantage+ catalog ads. Now, follow these steps to create an ad:

Go to your Facebook Page, click Ads, and select Web Purchases with Catalog. Next, complete the details for your ad. Facebook will automatically suggest text, images, and details based on the content of your Page, but you can change these details.

Now create your ad based on the following elements:

Ad creative: Select the product or product group you want to feature in your ad. If you want to create a product subgroup, change the product in the catalog, or edit the product details of the site link, go to the catalog section.

Audience: Select a suggested audience or create a new audience based on specific characteristics.

Daily budget: Select a suggested budget or provide a custom budget.

Time period: Select one of the suggested time frames or provide a specific end date.

Payment method: Review your payment method. You can change or update your payment method if needed.

Once you have completed setting up your ad, select Advertise Now. You have now successfully created a web purchases ad using a catalog from your Facebook Page.

How to view web purchases ad results by catalog

If you want to measure the effectiveness of your ads in a catalog, go to your Facebook page, select Ads Center in the left menu, and select All Ads in the drop-down menu. Next, find your Web Purchases ad using your catalog and click View Results. You can view the metrics that measure the effectiveness of your ad and make appropriate adjustments.

Troubleshooting web purchases by catalog ads

There are a few issues that may arise when running a web purchases by catalog ad campaign on Facebook. You need to identify the causes of the error in ads with catalog sales goals before coming up with an appropriate solution:

The first is the error of not being able to view all products in the catalog on the Facebook page. If you encounter this error, the cause may be that these products have been rejected due to violating Facebook’s policies. Then you need to add products to the catalog on the Page that Facebook allows.

Different users will see different versions of the ad. Understandably, web purchase ads are dynamic. Therefore, different users may see different versions of the ad, depending on the products they show interest in. In case you want everyone to see the same products in the ad, you need to choose an ad with a different target.

You have tried your best but the advertising results are still not as expected. There are many reasons why your advertising metrics are not increasing. For web purchase advertising using catalogs, check your Meta Pixel settings. Thereby, you will get more data about the interaction and conversion behavior of the target audience. Then you will understand the target audience better to implement remarketing campaigns that bring the highest results.

Contact Facebook Ads experts for advice

By implementing web purchase ads by category, businesses can promote many products as well as increase the number of purchases on the website and improve sales. The setup and installation of ads will take place on the Facebook page in not too complicated steps. However, for the ad to be most effective, businesses need to know how to optimize factors such as ad content and target the right audience. In addition, it is necessary to research a suitable ad schedule to reach the most audience and at the same time decide on the advertising budget. When running ads, you need to regularly monitor, measure, and optimize the ad to achieve the best results. If you have difficulty in implementing and optimizing ads, do not hesitate to contact us immediately via hotline: +84868133882 for advice, enthusiastic support, and detailed instructions.

Through the detailed instructions, we have shared above about website purchases with your catalogue ads. Hopefully, you can successfully apply it to deploy Facebook Ads campaigns with the best results.

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