Website visitors ads on Facebook

Most businesses have a website to promote their products and services while expanding their operations. In addition to using Google Ads for website advertising, businesses can also run ads from their Facebook page. By leveraging Facebook website visitor ads, businesses can drive more traffic to their site, enhancing their reach to target customers, increasing brand awareness, and boosting conversion rates. In today’s article, Ad Support will provide valuable insights on this advertising strategy!

Learn about Facebook website visitor ads

With Facebook website visitor ads, businesses can promote a specific URL directly from their Facebook page. This type of ad is designed to increase website traffic by reaching users who are most likely to click on the link, thereby improving brand awareness for the website.

Additionally, these ads allow businesses to highlight key products and services on Facebook while engaging target customers who are genuinely interested, ultimately boosting conversion rates. If your goal is different such as brand awareness or app promotion you may consider using other ad types available on Facebook Pages.

How to create website visitor ads on Facebook

To start an advertising campaign, you must prepare materials such as a Facebook Page. You need to make sure you are the owner of the Page to be able to advertise and select the website Url to use in the ad. The steps to create website visitor ads are as follows:

Go to your Facebook Page and click on Ads, or you can also find this option at the top of the page. Next, you select Create a new ad and select the advertising objective as Increase website visitors. You can also click See All first. 

Then complete the details of the ad. Facebook will automatically suggest text, images, and other details based on the Page, but you can completely change the details of the ad to suit the campaign goals set. When creating an ad, pay attention to the following sections:

• Ad content: The URL of the website you want to redirect customers to when they click on the ad. If you want to change the text, images, or videos for the ad, click Edit. In case you want to display multiple images with different titles and click links, use the carousel format for the ad.
• Audience: Choose a suggested audience or create a new audience with specific characteristics.
• Time period: Choose one of the suggested time frames or enter a specific end date to run the Facebook ad campaign.
• Daily budget: You can choose a suggested budget or provide a custom budget.
• Ad placement: Choose where you want people to see your ad.
• Payment method: View the payment method you entered or change to a new payment method if needed.

Once you have completed the details of your Facebook website visit the ad, and click Advertise Now to publish your ad. Now wait for Facebook to approve your ad campaign to go live.

During the process of running an advertising campaign, you need to regularly monitor and measure the effectiveness of the campaign. To see the results of website visitor ads, go to your Facebook Page. Next, select the Ad Center tab, select All Ads, then find your ad and select View Results.

How to edit website visitor ads

After creating an ad and measuring the effectiveness of your Facebook website visitor ads campaign, you can change some details: budget, and ad content. As for how to do it, do the following:

Go to your Facebook Page, click Manage at the top of the Page, and click Ad Center in the left menu. Now, find the ad you want to edit and click the 3-dot icon.

Next, select Edit Ad in the drop-down menu and make the desired changes. The details you can change in your ad include: ad content, target audience, campaign duration, daily budget, ad placement, and payment method.

When you have finished editing the details in your website visitor ad, click Save Changes and you’re done.

How to measure the effectiveness of your website

By reviewing the following metrics and insights, you can measure the success of your website visitor ads. You can view your ad results reports through the Facebook Ads Center on the left menu. Next, find the ad you want to view and click View Results.

Link Clicks: The number of clicks on the link in your ad that leads to the same landing page or experience on or off Facebook. For ads to increase Instagram page views, clicks include clicks on the ad headline or comment that lead to the advertiser’s page.

Cost per Link Click: The average cost per click on a link.

Reach: The number of people who saw your ad at least once. Reach is different from impressions. Impressions can include multiple ad views by the same person and are estimates.

Post engagements: The total number of actions people took related to your ad.

How to pause website visitor ads on Facebook pages

If you want to pause an ad you’ve created to continue running at a later time, do the following:

Go to your Facebook Page and click Ad Center in the left menu. Next, find the active ad you want to pause or resume. Now click the 3 dots in the top right corner of the ad.

In the drop-down menu, select Pause Ads and then click Confirm in the pop-up window. The ad’s status will then display as Paused.

If you want to continue running the ad, follow the same steps and find the paused ad, and select Resume Ads in the drop-down menu. The ad’s status will now display as Active.

Or you can click View Results and turn off the status bar in the Details section to pause the ad. Clicking this button again will resume running the ad and show the status as Active.

Contact a Facebook Ads expert for advice

Similar to other ads created on Facebook pages, setting up website visitor ads is not too difficult. However, increasing traffic to the website while helping businesses reach target audiences with demand for products and services, thereby increasing the conversion rate into orders is not simple. To achieve that, businesses need to ensure that they create attractive advertising content to encourage users to visit the website.

If you want to increase the conversion rate, you need to ensure that the website has a friendly, professional interface with fast page loading speed and provides full information related to the ad. Your website needs to create a great experience for customers such as easy shopping or providing useful information. When you have difficulty creating Facebook ads to increase traffic to your website and improve conversions, do not hesitate to contact our Facebook Ads experts for advice and guidance from A to Z. Pick up the phone and call the hotline: +84868133882 for advice and support 24/7.

With the content shared above, you will better understand Facebook website visitor advertising and know how to set up an effective campaign. Hopefully, this information will help you in implementing successful and highly effective Facebook Ads campaigns!

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