Call campaign

By setting up a call campaign, your business can encourage your target customers to contact you by clicking on your ad. This helps you increase the number of phone calls to your business, improve customer interaction and persuasion. Thereby improving the sales conversion rate and maximizing the profits of advertising campaigns on Google. To better understand these types of campaigns as well as how to develop them, please refer to the article below from Ad Support!

Learn About Call Campaign 

Call campaign is the top choice for businesses that want to increase the number of phone calls from customers to help increase persuasion and close orders. Set up a campaign and have your ads only show when your business can receive calls. Because then businesses can connect with potential customers, increase interaction and conversion rates, and build good, long-term relationships while creating loyal customers.

When using this campaign you can use the same phone number for all ads in an ad group or the entire campaign. Set the phone number to only appear when the business can receive calls. Counting calls as conversions and call campaign does not apply to campaigns targeting the display network. If you create a new ad within your campaign, you’ll need to enter a phone number for the business.

How the campaign works

Regarding the operating mechanism of this type of campaign, the system will adjust so that the created ads will appear on mobile devices capable of making calls. These ads are very flexible in terms of how they are displayed. Not all ad assets are visible when setting up campaigns for mobile optimization and increased ad performance. 

Adding extensions to your ads can increase visibility and make your ads stand out on the search results page. You should include extensions relevant to your business. Use call extensions to display your phone number alongside your ad, which helps boost both click-through rates to your website and conversion rates. Call extensions can include your phone number, website, operating hours, and more. To effectively target both local audiences and broader areas, consider using location extensions as well.

If you don’t enter the final URL of your call ad call, your call campaign will only allow call button clicks. Then you need to set the price for calling the business instead of clicking on the website. At this point, you should bid for a phone call from your ad using a cost-per-click bid. On the other hand, for business names in call ads, use the domain name as the business. When initiating a call, advertisers need to clearly state their business name as it appears in the call ad.

How to create a detailed call campaign

Call campaign lets you focus on getting more calls from your ads. In these campaigns, you can use a CPC bidding strategy based on the value of a call to the business. You can also add existing phone number information to new ads and include some elements in the campaign. 

However, if you want to display a phone number in your ad, you must include a verification URL when creating the ad. This URL should link to a landing page where Google can verify the phone number you want to display in the ad. The phone number on your landing page must match the one shown in your ad.

Create a New Call Campaign

First, click on the “Campaigns” icon in your Google Ads account, then select “Campaign.” Next, click on the “+” icon and choose “New Campaign.” At this point, select your campaign goal as either “Sales” or “Leads,” or choose the “Create a campaign without a goal guidance” option if you prefer to set up the campaign without a specific goal. 

Now, select “Search” as the campaign type, then check the “Phone calls” option and enter your phone number in the “Choose the ways you’d like to achieve your goal” section. Afterward, click “Continue” and enter your campaign name at the top of the page. 

In the “Add Display Network” section, select “No” and choose the target you want to focus on. You can then adjust your bidding options. Next, enter your daily budget and select any other campaign settings you wish to apply, then click “Save and Continue.” 

Create a new ad group

Go to your Google Ads account, select Campaigns and click Ad groups. Next, select the campaign you want to add a new ad group and enter the ad group name and keywords. If you want to build a suitable set of keywords, click on the Keyword Ideas Tool and then click Save and continue.

Next, create your ad by clicking anywhere in the “New Ad” box. Then, enter two headline lines, your business name, and phone number, along with two description lines and the final URL, as well as a verification URL or display path if needed. Here, you can select the type of phone number you want to display in the ad. After that, click “Save and Continue,” and you’re all set.

Create a New Call Ad

After you click the “Campaign” dropdown menu in your Google Ads account, select “Ads” and click the “+” icon, then choose “Call Ad.” Next, click on “Select Ad Group” to save the ad and choose the desired ad group. 

Here, enter two headline lines, your business name, and phone number, along with two description lines, the final URL, verification URL, and display URL. In the “Conversion Action” section, select a specific action you want the customer to take, and then click “Save New Ad.”

Analyzing Call Campaign Data and Management

The call reporting feature allows you to track the performance of call components, location extensions, and call-only ads. With this, you can view data about the calls, including the number of impressions for call ads, phone numbers received, and the call rate compared to the phone number impressions. First, you need to set up columns to view information about your call data as follows:

How to Set Up Columns to View Detailed Call Information

In your Google Ads account, click on the “Campaign” menu and select “Campaigns” from the dropdown. Next, click on “Campaign,” “Ad Group,” and “Ad.” Alternatively, you can click on the “Audiences,” “Keywords,” and “Content” menu, then select “Keywords for Search Network Ads.” 

Now, click on the column icon in the statistics table on the “Campaign,” “Ad Group,” “Ad,” or “Keywords” tab for Search Network ads. Then, choose “Call Details” and check the box next to the data you’re interested in, then click the “Apply” button at the bottom of the window. You’ll now see the new columns along with the statistics. You can view call data displayed in these columns.

How to Manage Call Reporting Feature for Your Campaign

Access your Google Ads account and click the “Tools” icon (gear symbol). Next, click on “Account Settings,” and under the “Call Reporting” section, select “Turn On.” This will enable the call reporting feature for all call-only ads, call extensions, and location extensions within your account. If you want to turn off this feature, select “Turn Off” under the “Call Reporting” section. 

Contact Google Ads Experts for Consultation

Setting up a call campaign requires compliance with Google Ads policies and standards. If you’re unclear about the process or lack experience in setting up and optimizing campaigns, don’t hesitate to contact our Google Ads experts today. The expert team at Support Optimal will provide you with personalized consultation and support in utilizing new advertising features to ensure your campaign’s success. Additionally, we can help you optimize your campaign to achieve the highest performance, improve conversion rates, and maximize revenue and ROI. Feel free to reach out and collaborate with us directly through our hotline: +84868133882!

By implementing a call campaign, businesses can display their phone numbers on ads, increasing the chances of users clicking and reaching out. This not only boosts conversion rates but also maximizes sales. We hope the information shared above will provide you with valuable insights to run Google Ads effectively!

Frequently Asked Questions