Google Ads Editor

Easily make quick changes to your ad campaigns with Google Ads Editor, which you can download and edit without an Internet connection. This tool helps you make bulk changes to your ad campaigns, saving you time and effort. It also provides control to manage and view multiple accounts and supports working offline effectively. In today’s article, let’s explore this tool with Ad Support in the following article!

Introduction to Google Ads Editor

Google Ads Editor is a free application that allows advertisers to download and manage their campaigns on Google Ads. By downloading one or multiple accounts, you can make changes using the app and then upload them to Google Ads. This tool helps save time and effort by enabling bulk edits to multiple content items at once.

Advertisers of all scales can use this offline Google ads management and editing tool. The application is especially useful for accounts with numerous campaigns and extensive lists of keywords or ads. With its bulk editing capabilities, you can quickly make multiple adjustments. Export and import account data to share suggestions or apply edits. Manage, edit, and view multiple accounts simultaneously. Copy or move items across ad groups and campaigns. The app also supports offline work, allowing you to cancel or apply changes efficiently while editing campaigns.

How It Works

Google Ads Editor simplifies campaign management by allowing you to download campaigns for offline work and then upload changes back to Google Ads. This editing tool enables you to make swift updates to multiple accounts simultaneously. With this offline Google ads management and editing tool, you can search and replace text, move items, and cancel or apply changes across multiple campaigns. You also have the option to preview edits in draft mode before publishing them to live campaigns. Additionally, you can export and import files, enabling team members to review and propose changes collaboratively. 

Features of Google Ads Editor

Google Ads Editor offers a wide range of features to enhance your advertising efforts, including full support for various ad formats, ad scheduling, campaign experiments, bidding options, and targeting settings. Additionally, it provides advanced capabilities such as adding ad extensions like sitelinks, location extensions, upgraded URLs, pricing, and promotional offers, etc.

The continuous synchronization feature in this offline Google ads management and editing tool ensures advertisers stay updated with account changes. You can work on the latest version of your account after making updates. This feature also helps prevent conflicts when multiple users work on the same account.
To enable or disable the Continuous Sync feature, use the dropdown menu under the “Download Recent Changes” button on the Google Ads Editor toolbar.

Google Ads Editor Version 2.0

In March 2022, Google Ads Editor version 2.0 was released. This tool fully supports Performance Max campaigns, asset groups, and product groups. When new users launch the Editor for the first time, tips are displayed, pointing out key areas of the Editor UI with brief explanations. To view these tips, click on Help, then select Tutorials, and choose New user introduction.

This set of tips covers features in this offline Google ads management and editing tool such as importing CSV files, scheduled downloads, shared libraries, advanced search, custom rules, account management, and bulk editing. The Action Triggers feature in Google Ads Editor 2.0 allows users to automatically execute one or more custom actions when specific events occur.

The Google Ads Editor tool supports fixing conversion tracking errors, addressing inactive conversion actions, and improving responsive display ads. In this new version, the tool also supports conversion goals, allowing actions such as viewing a list of available standard goals at the account level, selecting standard goals for a campaign, or adjusting campaigns to use account-level goals. However, authentication is required for video campaigns aimed at driving conversions, and you can sort lists alphabetically or by the number of entities.

In Google Ads Editor 2.0, you will find overview cards, an image library, asset reports for specific ad types and channels, and the ability to create and edit Shared Audiences and attach them to ad groups and content groups. Outdated features will be flagged and suggested for removal from Google Ads Editor. 

How to Download and Install Google Ads Editor

Since it is a free campaign management application on Google Ads, it only takes a few seconds to install. To download Google Ads Editor, ensure your device has Windows 10 64-bit or later or macOS 11 or later. After installation, download your Google Ads account to start making changes. 

The installation process for Google Ads Editor includes setting up targeting criteria for new campaigns and other key details. Before using this tool, you need to check the settings by going to the Tools section and selecting Settings (for Windows) or navigating to Google Ads Editor > Options (for Mac). Then, proceed to download one or multiple Google Ads accounts.

Once that’s done, you can make individual or bulk changes. You can share proposed changes with colleagues or reviewers, import feedback, and review the edits. Before uploading the updated content to Google Ads, ensure that all changes are reviewed and any errors are resolved. Once successfully uploaded, the changes will appear in your account.

How to Use Google Ads Editor

It may take some time to get familiar with and fully utilize this new tool. Start by downloading one or more Google Ads accounts. When managing multiple accounts, this offline Google ads management and editing tool stores all of them, allowing you to view, create, and edit.

You can now make individual or bulk changes. Then, check and fix errors before uploading the changes to Google Ads. Once published, the changes will appear in the account.

Logging into Google Ads Editor with the New Process

As of the latest update on May 1, 2022, the login process for Google Ads Editor no longer requires entering an authorization code. The previous version of Google Ads Editor did not support this new login process.

Using Google Ads Editor to Set Up Campaigns with Data Segmentation

Download One or More Google Ads Accounts

Log in to Google Ads and download all the campaign data by clicking on the Account tab at the top of the screen. Next, click the Add icon to select the account you want to import. Then enter the email or customer ID for the account. Check the boxes next to the accounts you wish to download, and click OK. Select the campaigns you want to download from the chosen accounts, then click OK. You can track the download progress with the progress bar. Afterward, select the account you want to view and click Open. The downloaded accounts will appear in the lower left corner of the screen.

Adding Data Segments to Campaigns

Access Google Ads Editor and select the campaign you want to add an audience to. Next, click on Keywords and targeting criteria in the type list and select Audience. Then click Add audience and choose Campaign audience.

Now, select the audience you want to add and click OK. At the bottom of the edit panel, click on Edit flexible reach of the campaign. In the Audience section, select either Targeting or Observation. For new search or shopping campaigns, the default setting in the Audience section will be Observation.

Adding Data Segments to Ad Groups

Select the ad group you want to add an audience to, then click on Keywords and targeting criteria in the type list and choose Audience. Here, you can add multiple data segments to multiple ad groups at once. If you want to view all the ad groups, make sure to check the entire account in tree view mode. You can adjust the bid adjustments for the audiences added to the ad groups as per the instructions.

If you are adding data segments to the main search campaign that has already used keyword targeting, set the Audience targeting to Observation. You can change the targeting setting mode for multiple ad groups by selecting the ad groups in data view mode. 

If you set the audience targeting to Observation, Google Ads may display ads to all users based on the selected keywords, applying the bid adjustments set for the data segment. When setting up a duplicate campaign containing data segments for search ads, set the targeting mode to Targeting. In this mode, Google will only show ads in this campaign to website visitors within the selected data segment.

Now, you can publish your changes and monitor the performance of the data segment compared to the performance of other components in the account. When reviewing, you need to adjust the bid levels to align with your target ROI.

If you want to adjust the bid modifiers for data segments, select the Audience tab under Keywords and targeting criteria in this offline Google ads management and editing tool. At this point, you can sort and filter for the bid lists you want to modify, select all the lists that should share the same bid adjustment, then enter the new bid adjustment and publish your changes.

Additionally, Google Ads Editor allows you to export list settings and make changes in Google Sheets, then copy and paste the content into Google Ads Editor. To do this, click on the Audience tab under Keywords and targeting criteria. Then, go to the toolbar, select Account, choose Export, and select Export current view. Save the file to export the list settings.

When you want to modify the bid adjustments for the list, use a spreadsheet application like Google Sheets. Then, copy the changes, including the Campaign, Ad Group, and Bid Modifier columns as a CSV file. Next, paste and apply the changes in this offline Google ads management and editing tool, then go to the Keywords and targeting criteria tab, select the Audience sub-tab, and choose Make multiple changes.

If you want to import bid adjustment changes, go to the toolbar, select Account, then choose Import, select From file, and import your file to complete the process.

Creating Shared Budgets in Editor

To share a budget across multiple campaigns, you can create a shared budget in Google Ads Editor. Start by locating the list table at the bottom left under the Management header. Expand the Shared Library and select Shared Budgets. If you want to add a new shared budget, click the Add shared budget button. When you want to update the shared budget, click Make multiple changes.

How to Add and Modify Product Groups, Feed Items in Google Ads Editor

Create Product Groups or Feed Items

Go to the Product Groups tab and select the product group or feed item group you want to break down. Next, click on Edit product group and then click Break down in the next window, then choose the product attributes to define the new product group. Typically, this group will include items such as Everything Else.

To add more items, select the newly created group and click Add. Then, select the newly created item and modify its value in the left-hand panel. For ad groups and campaigns, you can edit fields including Status, Max CPC, URL options, and Bid Type. Click Close to exit the product group editing window. You can also choose to modify or delete an existing sub-group.

Editing Product Groups

If you want to edit a recently created product group, click on Edit product group. In the next window, select the group you want to edit. In the right-hand panel, you can modify the attributes including Main Sub-group, Bid Type, Status, Max CPC, and URL options. Finally, click Close to exit the product group editing window.

If you want to delete a product group or feed item group, click on Edit product group after going to the Product Groups tab and select the product group or feed item group you want to delete. Then, click Delete and select Close to exit the product group editing window.

Signing Out When Exiting Google Ads Editor

If you don’t want Google Ads Editor to remember your account password upon exiting, go to the Tools menu and select Settings (Windows) or Google Ads Editor (Mac). Then, click on Options (Mac) and select Sign out when I exit this offline Google ads management and editing tool under the Security section on the General tab, and click OK.

With this setting, you will be signed out of your account every time you close Google Ads Editor. However, you can still make offline changes but will be prompted to sign in again to upload or download changes.

Contact a Google Ads Expert for Consultation

Understanding and using new tools can sometimes be challenging, so if you’re facing difficulties, don’t hesitate to contact our Google Ads experts! Our team, with years of hands-on experience, will help you quickly familiarize yourself with the latest version of Google Ads Editor. We will also advise and guide you on how to implement advertising campaigns that achieve high performance and optimize your budget effectively. Feel free to reach out to us via our hotline at +84819001811!

While there are many tools to help advertisers manage their campaigns, Google Ads Editor stands out with its outstanding offline capabilities. Through the content we’ve shared above, you now have a better understanding of this tool and how to use it effectively.

Frequently Asked Questions