Google Ads mobile app

With the Google Ads mobile app, you can enhance your experience on Google Ads and easily track campaigns anytime, anywhere. In addition to monitoring campaigns in real-time through customizable notifications, you can also consider applying impactful recommendations to quickly and effortlessly improve performance. If you want to learn more about the Google Ads mobile app, check out the following article by Ad Support.

About the Google Ads mobile app

With the Google Ads mobile app, you can see how your account is performing and learn about big changes with performance insights. Set up real-time custom alerts to stay on top of the performance and status changes that matter most to you. Next, review high-impact recommendations across your account to improve your ad performance. Plus, with the Google Ads mobile app, you can look at search trends relevant to your business to see what your customers are searching for.

With the Google Ads mobile app, in addition to creating and monitoring campaigns in real-time with custom alerts, you can review high-impact recommendations to improve performance and take action quickly and easily. When using the Google Ads mobile app, you can track performance using the account overview page to see your latest account performance and interactive cards like Auction Insights to help you know what to do. You can review performance data at the most relevant level of accounts, campaigns, ad groups, ads, and keywords.

Based on your performance monitoring, you can check recommendations at least once a week. With real-time data, Google Ads will surface recommendations for you to review and implement. The Google Ads mobile app helps keep your campaigns on track. By setting up custom notifications on the Settings page, you can receive real-time notifications and alerts including weekly performance or ad disapprovals. Use the in-app Help Page to contact an expert via phone, chat, or email if you need assistance.

How to view your Google Ads account

Sign in for the first time and select an account

When you open the Google Ads mobile app, you will be prompted to sign in with the Google account you use for Google Ads, or you can sign in automatically with the Google account used on your device. Then tap the account you want to view. If you do not have a Google Ads account, switch to your computer browser to create an account and set up your first campaign.

Navigate within accounts, campaigns, and ad groups

If you want to navigate to a manager account, individual account, campaign, or ad group, tap the current scope in the header of the Google Ads mobile app to open the scope navigation bar. This navigation bar is available on most pages in the Google Ads mobile app, such as the Overview page.

On the scope navigation bar, use the back arrow to go to a higher scope and the right arrow to go to a lower scope. Then tap the account, campaign, or ad group you want to view.

How to Set Up Custom Notifications with the Google Ads Mobile App

Get notified about changes to the status and performance you care about most. You’ll know what you need to do to reach your business goals:

Creating Custom Notifications

Make sure you’ve enabled push notifications by tapping More on the bottom navigation bar and selecting Settings. Tap Custom Notifications and then Create to set up your first notification. If you want to add more notifications, tap the (+) icon in the bottom-right corner. Next, choose Account, Campaign, or Ad Group to configure custom notifications at the desired level.

For Account-Level Notifications: Tap Select Account, choose the accounts for which you want to set up notifications, and click Done. For Campaign-Level Notifications: Tap Select Campaign, select the account, then choose the campaigns you want to set up notifications for, and click Done. For Ad Group-Level Notifications: Tap Select Ad Group, then choose the account and campaign. Next, select the ad groups you want to configure notifications for, and click Done.

What would you like to be notified about? and select the metrics or statuses you want to track. Notification options include performance changes and status updates. Finally, click Save to complete the process.

Instructions for Creating a Search Campaign Using the Google Ads Mobile App

In the Google Ads mobile app, you need to create a standard search campaign and set up ad groups. Once completed, your campaign will be approved and go live.

Creating a Search Campaign in the Google Ads Mobile App

On the campaign dashboard, tap the (+) icon and select the campaign type. Then, adjust the categories for the results you want to achieve (website visits, phone calls, app downloads). For conversion goals, enter the website your business wants to use or the business phone number. For app download goals, choose the mobile app platform, tap Search for your app, enter the app name into the search bar, and select the desired app.

Next, tap Continue, then enter the campaign name and budget. In the Additional Settings section, you can specify the necessary details to include: network, dates, location, language, ad schedule, and ad rotation settings, then tap Next.

Set up an ad group using the Google Ads mobile app

Enter the name of your ad group and enter the default bid depending on the bidding strategy you have chosen. Next, add keywords to your ad group manually or through keyword ideas. If you want to add keywords manually, click + Add keywords, enter your keywords, select the appropriate keyword match type and select Done.

To get keyword ideas, click Get keyword ideas and find keyword ideas by entering a landing page, relevant website or description of the product or service your business offers. Next, select the desired keywords and click Done. Once you have set up your ad group, click Next.

Now create your responsive search ad by entering your Final URL, Display URL, headline and description and click Done.

How to create and edit responsive search ads

Responsive search ads let you create ads that deliver relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad. Over time, Google Ads will test different combinations and find the ones that perform best.

Creating a Responsive Search Ad

Access the Google Ads mobile app, then use the bottom navigation bar to tap Add and select Ad. Next, tap the (+) button and choose Responsive Search Ad. Then, select the campaign in which you want to create a responsive search ad.

Tap on the ad group where you want to add the new responsive search ad. A dialog box will appear with the message: “Always include the main keywords from other ads to improve performance. Google will copy content from text ads in the ad group to help you get started.” Tap Got it to close the popup.

Enter the Final URL and Display URL. Then, input at least 3 and up to 15 headline variations. Enter at least 2 and up to 4 description lines, and tap Save to complete the process. Make sure to include at least one of your target keywords in a headline with relevant keyword terms you’re targeting. Focus on creating as many unique headline variations as possible. The more headline variations you enter, the more options Google Ads will have to combine messages into effective ads.

Edit Responsive Search Ads

Once you have created your ad, you can use the navigation bar at the bottom and click Add and select Ads. Next, click on the ad you want to edit and here you can edit the elements including: the Final URL, display path, title and description, … Then click Save and you’re done.

If you want to add a new headline, in the Headline section on the Edit Ad page, click +Add headline. Next, enter a new headline, you can use one of the headlines suggested by Google Ads. Click the check mark icon and click Save. To add a new description, in the Description section on the Edit Ad page, click +Add description. Next, enter a new description or you can use one of the suggested descriptions from Google Ads, then click the check mark icon and click Save and you’re done.

Pin Headlines and Descriptions to Specific Positions

By default, when you create a responsive search ad, the headlines and description content can appear in any order. You can pin the headlines and descriptions to specific positions to control where each headline and description will appear in the ad.

Tap the headline or description you want to pin on the Ad Edit page. Then, tap the pin icon that appears next to the headline or description. Choose the position you want to pin the headline or description to by selecting from the popup window, then tap Save.

Once pinned, the headline or description will only appear in those specific positions. You can try pinning 2 or 3 headlines or descriptions to each position so the pinned position can display any of them. If a headline or description is pinned to all available positions, then the unpinned headlines and descriptions will not be shown.

Headlines or descriptions pinned to headline position 1, headline position 2, or description position 1 will always show. Tap the preview icon to see how the ad will appear to users.

How to Create and Edit Text Ads with the Google Ads Mobile App

To effectively reach potential customers, text ads need to provide relevant and appealing information. Here’s a guide on how to create and edit text ads using the Google Ads mobile app:

Creating a Text Ad

Go to the bottom navigation bar and tap Add, then select Ad. Next, tap the (+) button and choose Text Ad. Then, select the campaign where you want to create the ad. Tap the ad group where you want to add the text ad. In the fields for Display URL, enter the Final URL, headline text, description text, and any other copy. Once you’re satisfied with your text ad, tap Save.

Before the saved ad starts displaying to customers, Google Ads will review the content and format of the ad to ensure it complies with advertising policies.

Editing a Text Ad

If you want to edit an ad, tap on the ad you want to modify after navigating to the bottom bar, then select Add, and choose Ad. In the dialog box, edit the Final URL, Display URL, headline, and description text. After making the necessary changes, tap Save. The system will update the ad with the new version and send it for review.

How to Use the Google Ads Mobile App Effectively

Setting Up a Bidding Strategy

If you want to set a bidding strategy for your ads, access your Google Ads account. Then, go to the Campaigns page and select the campaign you want to edit. Click on the gear icon at the top right of the screen. Next, click on the current bidding strategy under the Bidding section. Follow the instructions to choose your bidding strategy, then click Save.

When setting up bidding, you should choose an automatic bidding strategy, such as portfolio bidding, to optimize costs and achieve your business goals. You can use an existing portfolio bidding strategy by logging into your Google Ads account. Then, go to the Campaigns page and select the campaign you want to edit.

Click on the gear icon at the top right. Next, select the option Use Portfolio Strategy and apply this strategy from the library, then click Save.

Adjusting Campaign Budget

Google Ads will show your ads until the daily average budget is reached, and you only pay when someone clicks on your ad. To adjust the campaign budget on the Google Ads mobile app, go to Campaigns on the home screen or tap the three-bar icon.

Next, tap on the campaign with the budget you want to change, then click on the campaign name and select the current budget. Enter the new amount and tap the checkmark icon.

Adjusting Keyword Bids

Keyword bids refer to the amount you’re willing to pay when someone clicks on your ad. It is the maximum cost-per-click (CPC) bid for a keyword.

On the account overview screen, tap Add and select Keywords from the menu. Then, select the keyword whose bid you want to change and tap the pencil icon. Enter the new bid amount and tap Save.

To organize keywords for easier searching, identify the column headers on the Keywords screen. Now, tap any of these column headers to sort the keywords.

If you want to modify columns, tap the column icon, then click the status bar to choose which columns you want to display and tap Save. To rearrange columns, tap the column icon, then press and drag the control box next to a column name to change its position. Tap Save when you’re done.

Keyword Management

With the Google Ads mobile app, you can select relevant, high-quality keywords for your ad campaigns even when you’re away from your computer. You can manage your keyword lists by adding, editing, and deleting keywords, get new keyword ideas, and see performance predictions.

Adding Keywords

From the bottom navigation bar, tap Add and select Keywords. Next, tap the + icon and choose the campaign and ad group for the new keyword, then tap +Add Keyword. Now, enter the keyword or keyword phrase you want to add and select the appropriate match type for the keyword.

Once you’ve entered the keyword, tap the checkmark icon and then tap Save, or to continue adding more keywords to the same ad group, tap +Add Keyword.

Editing Keywords

Tap the pencil icon and select the keyword you want to edit. On the bottom navigation bar, tap Add and select Keywords. Here, you can change the keyword or match type. You can edit fields such as the bid, status, then tap Save to complete the process.

Deleting Keywords

On the bottom navigation bar, tap Add and select Keywords. Next, tap the keyword you want to delete, tap the pencil icon, and select Delete Keyword.

Getting Keyword Ideas

On the bottom navigation bar, tap Add, then select Keywords. Next, tap the + icon, and choose the campaign and ad group for the new keyword. Then enter your website or keywords related to your products or services. After that, select a keyword from the list you’d like to use and tap Add, then tap Save to complete the process.

Find the status of your campaigns, ad groups, ads, and keywords

In the Google Ads mobile app, you can see the status of your campaigns, ad groups, ads, and keywords. Status tells you whether your campaigns, ad groups, ads, and keywords are performing according to data. This can help you determine if there are any issues affecting performance and what steps you need to take to fix them.

To find the status of your campaigns, ad groups, ads, or keywords, you can look in the Status column in the Campaigns, Ad groups, Ads, or Keywords table. Or you can view it from the campaign or ad group overview page or the edit page for the campaign, ad group, ad, or keyword.

Pause or enable campaigns and ad groups

For the Google Ads mobile app, you can start by enabling or pausing campaigns and ad groups.

To pause or enable a campaign, go to Campaigns on the bottom navigation bar. Paused campaigns are marked with a gray background. Next, tap the campaign you want to pause or enable. Then click the toggle to change the settings. Now, tap Pause or Enable in the confirmation prompt to confirm the change.

To pause or enable an ad group, tap the More icon on the bottom navigation bar and select Ad groups. After selecting Ad groups, tap the Ad groups tab available on the navigation bar. Paused ad groups are marked with a gray background.

Now, tap the ad group you want to pause or enable. Next, tap the toggle to change the settings. Finally, tap Pause or Enable in the confirmation prompt to confirm the change.

Contact Google Ads experts for advice

The process of downloading and using the Google Ads mobile app will make it difficult for you to set up and manage campaigns, ad groups or ads. Don’t worry, contact the Google Ads expert team today for detailed, dedicated advice and detailed instructions on how to use it to create and manage campaigns, ad groups and ads. Our team of experts will support you 24/7 to help you monitor, manage and make quick and timely adjustments so that Google Ads campaigns achieve maximum performance.

With the Google Ads mobile app, you can easily monitor and manage advertising campaigns. Based on the data, you can consider applying high-impact recommendations to improve advertising performance quickly and easily. 

Frequently Asked Questions