Manager account

If you need to manage multiple Google Ads accounts or advertising campaigns, a manager account is the top choice. With just one login, you can easily access the dashboard to manage your advertising campaigns. Moreover, this online ad manager helps save time by streamlining reporting, controlling access permissions, and handling consolidated billing. Follow this article from Ad Support to explore its outstanding features and learn how to create a Google Manager accounts!

Introduction to Google Ads Manager Account

If you are an advertising agency or someone managing multiple Google Ads accounts, a manager account is a valuable tool to save time. This type of account allows you to easily view and manage multiple Google Ads accounts, including other manager accounts, from a single location.

Manager account is the top choice for advertisers handling multiple Google Ads accounts. They are particularly beneficial for third parties, advertising agencies, and marketing professionals in managing multiple client accounts or a large number of campaigns efficiently.

You can link up to 20 Google Ads accounts, including manager account, to a single email. However, if you need to manage more than 20 accounts or want an easier way to track performance and conversions across multiple accounts from one place, a manager account is the best option. Additionally, using monthly billing requires a manager account.

Managing multiple campaigns becomes seamless with a manager account. You can adjust daily budgets, pause campaigns, and use labels to organize accounts. It also allows you to create automated rules, set up alerts, and receive notifications via email.

With this consolidated account, you can share access with other managers, grant new permissions, and control access levels when changing someone’s role. The account enables you to monitor performance and conversions across multiple accounts effortlessly. Moreover, you can create and share automated performance reports for ads and keywords.

Benefits of using a manager account

This type of master account is popular for the following reasons:

• Access all your child Google Ads accounts, including other manager accounts, with a single sign-in.
• Search, navigate, and manage all accounts from a single easy-to-read dashboard.
• Create and manage campaigns for client accounts from within your manager account.
• Easily compare the performance of all accounts and run reports for multiple accounts at once.
• Link your accounts to a payment profile for monthly invoicing.
• Enable notifications to keep track of all your linked accounts efficiently.
• Quickly create and link Google Ads accounts within your manager account.
• Grant users different levels of access to your manager account.

How Manager Account

A manager account is a completely new account known as a consolidated Google Ads account that is linked to a number of individual Google Ads accounts. You can link new and existing Google Ads accounts to other manager accounts. You can then track ad performance, update campaigns, and manage actions for client accounts.

A manager account can be granted ownership of a client account. This allows you to manage access to the client account, but you cannot change individual client account information. Once accounts are linked to a manager account, users of the client account can log in and use their account as normal.

However, they will not have access to the manager account they are linked to or any other accounts linked to the same manager account. Admins of those accounts can easily unlink their accounts from the manager account.

Once you set up a manager account, you can invite other users to access the manager account and grant them different levels of access.

How to Create a Google Ads Manager Account

With a manager account, you can easily view and manage multiple Google Ads accounts, including manager accounts, in one place. You can link up to 20 Google Ads accounts to the same manager account email address.

Create a Manager Account from the Homepage

Access the Google Ads Manager account homepage and select Create a Manager Account. If you are not logged in, sign in with the email you want to use to manage the new manager account. Then, provide a name for the manager account, which should not contain a URL, according to the latest update from March 2023.

Now, choose the purpose of the account, whether it’s to manage your own Google Ads accounts or manage other users’ accounts. Next, select the country and time zone. The time zone will be used for reporting and billing, and it cannot be changed.

Choose the fixed currency for the account. You can select the currency used in business transactions. Client accounts will be billed in the currency you choose. Check the information about performance or budgets across linked accounts in your manager account; there will be an option to view cost-related information converted to the currency used by the manager account. Click Explore your account to get started.

Create an Account from the Sub-Account Settings Page

Log in to your Google Ads manager accounts and select the manager account for which you want to create a sub-manager. The manager for the manager account will be listed below the account name. Next, click the Account icon and select Sub-Account Settings from the dropdown menu.

Click the blue (+) icon and select Create New Manager Account. Then, enter the new account information, including the account name, purpose, country, time zone, and currency. You can click Invite users to this account to grant access to users for the new manager account. Select the access level from the dropdown menu-Administrator, Standard, Read-only, Email-only, or Billing. Finally, click Save and Continue.

Create an Account from the Performance Page

Access your Google Ads manager accounts and select the manager account where you want to create a sub-manager. Click the Account icon, then choose Performance from the dropdown menu. Next, click the blue (+) icon and select Create New Manager Account. Here, enter the new account information, including account name, purpose, country, time zone, and currency. After that, click Save and Continue.

Move Accounts in the Hierarchy

After creating the new manager account, on the next page, you can move linked accounts in the current hierarchy or link other accounts. If you want to move accounts in the current hierarchy to link them directly to the new manager account, click Select Account.

Then, select the accounts to link in the account selection dialog and click Done. In the Link Other Accounts section, enter or paste each customer ID on a new line, then select Link Account.

How to Link a Google Ads Account to a Manager Account

To use a manager account, you can start by linking it to an existing personal or manager account. You can choose to create new Google Ads accounts from a manager account. These accounts will then be automatically linked to your existing manager account.

Create a new Google Ads account from a manager account

If you want to create a new Google Ads account from a manager account, go to your manager account and select the Accounts icon. Click the Subaccount settings drop-down menu and select the (+) button. Now follow the instructions in the account creation process.

Link a Google Ads Account with a Manager Account

To link a Google Ads account with a manager account, log into your Google Ads manager accounts. Click on the Account icon and select Sub-Account Settings. Then click the blue (+) icon and select Link an Existing Account.

Next, enter the customer ID of the Google Ads account. To link multiple accounts at once, enter each customer ID on a separate line. Click Preview to review the details. Additionally, you can select another manager account to link the Google Ads accounts. Finally, click Send Request.

Users with access to the Google Ads account you’ve sent the link request to will receive an email inviting them to link their accouns. Once the invitation is accepted, you will receive a confirmation email, and the account will be automatically linked to the manager account.

Accept Pending Link Requests

People with administrative rights to the invited account or access to a linked manager account with ownership of that account can accept your request. At this point, find, accept, or decline the link request as follows:

Personal Google Ads Account

In your Google Ads account, click the Admin icon and select Access and Security. Then select the Managers tab and you will see a list of manager accounts that have requested to link to the account under Link Requests. In the Actions column, you can Accept or Decline an invitation by clicking the corresponding word and following the instructions on the page.

Manager Account

Log in to your Google Ads manager accounts, click on the Admin icon, and select Access and Security. Then, follow the same steps as you would for a personal account.

Accept or Decline Multiple Pending Link Requests

Access your Google Ads manager accounts and click the Account icon, then select Sub-Account Settings. Next, click on Link Requests Received at the top of the page. Check the box next to the account name in the Account column for the accounts you want to modify in bulk. A blue box will appear above the invitation list. Here, click Accept or Decline the invitation by clicking the corresponding word.

Withdraw Link Requests from the Sub-Account Settings Page

Log in to your Google Ads manager accounts, select the Account icon, and choose Sub-Account Settings. Click on Link Requests Sent at the top of the page to see all invitations to join accounts and the accounts that have sent the requests. In the Action column, you can Withdraw the invitation by clicking the corresponding word. Then, follow the instructions on the page.

How to Unlink an Account from a Manager Account

If you stop managing a specific customer account or manager account, you will need admin rights for that account in order to unlink it. To unlink an account from the manager account and customer accounts, follow these steps:

Unlink an Account from a Manager Account

Log in to your Google Ads manager accounts and click on the Account icon, then click on the Sub-Account Settings dropdown menu. Next, select the accounts you want to unlink by checking the box next to the account name. Click the Edit dropdown menu, then select Unlink. On the next page, you can preview the impact of unlinking the sub-accounts. After that, click Unlink.

Unlink an Account from a Google Ads Customer Account

In your Google Ads account, click on the Admin icon, then select Access and Security. Next, go to the Manager sub-page. Find the manager account you want to unlink and click Remove Access in the Action column. A dialog box will appear with a preview of the impact of unlinking the sub-accounts. After reviewing the changes, if you approve, click Unlink.

How to Use the Manager Account

Different pages within the manager account allow you to view data and information for all accounts directly or indirectly linked to the manager account. There are four main pages in a manager account:

Overview

This is the first page you’ll see when you log into your Google Ads Manager accounts. It provides a quick summary of the overall performance of your client accounts.

Recommendations

This page allows you to improve the accounts you manage. Here, you can view available recommendations for all your client accounts in one place.

Accounts

On this page, you can navigate to the Performance, Sub-Account Settings, and Budget pages. The Performance page allows you to view performance metrics for your client accounts. The Budget page provides payment, spending, and budget information for all client accounts in one place.

On the Sub-Account Settings page, you can view and manage account structure in one place. Here, you can perform actions available on the Performance page, such as changing account names, managing account labels, and hiding or showing accounts. Additionally, you can create new linked accounts, link or unlink existing accounts, and change the account manager.

Campaigns

For the Campaigns page, you can create and manage campaigns for your client accounts.

View the Hierarchy of Manager Account

You can use the hierarchy view of the manager account to easily check the accounts linked directly to the manager account and the accounts linked indirectly through sub-managers.

Using List View: In the Sub-account Settings page of the manager account, the default view is list view. In this view, you can see the accounts linked directly to the manager account and those linked indirectly through sub-managers. You can use the Level filter at the top of the table to display only directly linked accounts or allow the table to show all accounts.

With the hierarchical view, you can quickly see which accounts are linked indirectly and through which managers. This view shows exactly how all your accounts are linked to the manager account. This will help you see which accounts are linked directly and indirectly through sub-managers.

To do this, log in to your Google Ads Manager accounts, select the Accounts icon, and select Sub-account settings at the top. By default, the table will be displayed in the list view and only show accounts directly linked to the manager account.

To enable the hierarchical view, click the toggle button above the table. If you want to see which accounts are linked to a sub-manager, click the arrow next to the sub-manager’s name in the Account column. To see the linked accounts for all sub-manager accounts at once, click the arrow next to the toggle button above the table.

Managing Users and Granting Access the Manager Account

Check Access Levels

In your Google Ads Manager accounts, click on the Admin icon. Then, click on Access and Security. Next, look for your email address and check the Access Level column.

Invite a user

From your Google Ads Manager accounts, click Access & Security and then click the (+) icon. Next, enter the user’s email, select the access level, and click Send Invite. You will then see the invitee in the Pending Invites section of the Access & Security section on the Users page.

The invitee will then need to accept the invitation and create their own Google Ads login using the email address they received the invitation from or a different email if they wish.

You will receive a notification when they respond to the invitation.

Managing Invitations

Log in to your Google Ads Manager accounts, click on the Admin icon, and select Access and Security. Here, you’ll see Pending Invitations in the Users tab. If you want to revoke a pending invitation, click on “Revoke” in the Action column and follow the instructions.

View Users with Account Access

In your Google Ads Manager accounts, click on the Admin icon, then select Access and Security. Under the Users tab, you will see a list of users along with their access levels.

Changing User Access Level

In your Google Ads Manager account, click on the Admin icon, then select Access and Security. You will see a list of users along with information about their access and security in the Pending Invitations section. Find the user whose access level you want to change.

If you wish to remove a user from the Google Ads Manager accounts, locate the user you want to remove and, after clicking on Pending Invitations, click on “Remove Access” in the Action column.

Hover over the current access level of the user in the Account Access column, click on the dropdown arrow, and choose the new access level.

Contact Google Ads Experts for Consultation

By fully utilizing the power of a Google Ads Manager accounts, you can easily manage multiple client accounts and advertising campaigns. You can use the same email address for up to 20 Google Ads accounts. The Manager account is used to manage either your own Google Ads accounts or client accounts if you are an advertising agency. If you’re experiencing difficulties in creating, using, or managing your Google Ads Manager accounts, feel free to contact our Google Ads experts for expert advice and support.

With the Google Ads Manager account, you can manage multiple accounts, and campaigns, and effectively control costs. We hope that through the information we’ve shared above, you will gain additional valuable knowledge about Google Ads.

Những câu hỏi thường gặp