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Google Ads billing transfer is a popular and convenient method for businesses running campaigns on the Google platform. This option lets you directly deposit funds into your advertising account via bank transactions, offering more effective budget control and proactive campaign management. Join Adsupport as we delve deeper into this payment method below.
Google Ads billing transfer isn’t just about paying through a bank account; it encompasses the entire process of modifying and managing payment profiles within your Google Ads account. This can involve adding new payment methods, removing unused ones, or updating responsible party information like name, address, and contact details.
Setting up and switching to the appropriate payment method helps you better control advertising costs, ensuring campaigns aren’t interrupted due to payment issues. Google Ads offers various payment options, including bank transfers, credit cards, debit cards, or e-wallets, depending on your region and Google’s payment policies in your operating country.
Notably, bank transfers are a popular payment method for businesses due to their high security and ease of budget management. When making a bank transfer, you must ensure the information matches what Google provides to ensure the funds are accurately credited to your advertising account. Understanding and correctly following the Google Ads bank transfer payment process will help you maintain continuous advertising operations, optimize campaign performance, and mitigate risks arising from payment errors.
Changing payment methods in Google Ads helps you control your finances effectively and ensures that your advertising campaigns are not interrupted. Here are detailed instructions on transferring payments on Google Ads quickly and easily.
Go to the Google Ads page and log in with a Google account with administrative rights. This is the first step to access the payment management center.
After logging in, select “Payments” from the left menu of the Google Ads interface. You will see all payment-related information, including invoices, payment methods, and transaction history.
In the payment interface, find and select the “Settings” (or “Payment settings”) tab. You will see your payment profile, payer name, tax information, and other relevant settings.
Next, under “Settings”, select “Payment methods” to see a list of payment methods currently used in your account.
Select “Manage payment methods” to be taken to the Google payments management center, where you can easily add or remove payment methods.
Click “Add new payment method“.
Select the type of method, such as:
Enter all the required information and confirm to add to the account.
Note: Google may require verification to ensure the validity of the new payment method.
Remove payment method
Here is a step-by-step guide to help you switch payers correctly and efficiently.
Sign in to your Manager Account – known as an MCC – where you can manage multiple sub-accounts. Changing payers must be done from the manager’s account, not from individual client accounts.
From the main interface of your manager account, select “Account” in the left menu bar. This is where you can monitor, manage, and edit all of your linked sub-accounts.
In the account interface, click on “Budget”. Here, you will see a list of customer accounts with their current budget and payer information.
Find the specific customer account you want to transfer the payer to. Click on that account to start the change process.
Once you have selected the account, you will see a “Transfer payment” button. Click this button, then select the pencil icon to edit the payment information.
Next, select “Change payment profile” to start the transfer process.
At this step, the system will display a list of payment profiles that you are managing. Select the new profile – the person or organization that will be responsible for paying for that account from the time of transfer.
If you do not have a new payment profile, you will need to create a new profile that matches the unit responsible for payment.
The system will ask you to specify the effective date for the transfer. This is the date from which the new payment profile will be used to pay for incurred expenses.
Note: You cannot select a past date, and transactions before the effective date will still be processed under the old payer.
After selecting the profile, you must set up payment methods (credit card, bank account, e-wallet…) that match the new payment profile. This ensures that the account has enough budget to continue running ads.
After completing all the settings, click “Save” to confirm the changes. Google will update the information and make the payment transfer according to the scheduled time.
Managing payment methods in Google Ads gives you more flexibility in controlling your budget and ensures that your advertising activities run smoothly. Regularly check and update to suit your needs.
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Frequently Asked Questions
Yes, you can change the payer without interrupting your running campaigns, as long as the new payment profile is fully set up and valid.
Yes, Google Ads will keep information about the old payment profile in your account history so you can refer to it or check it when needed.
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