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TikTok is not just an entertainment platform but also a place that helps many content creators earn a significant income. Especially for verified accounts (blue checkmarks), the opportunity to receive money from TikTok becomes clearer and more attractive. So, how much do TikTok pay verified accounts, and what factors influence this income? Let’s join Adsupport to find out the details in the article below.
TikTok does not apply a fixed payment rate for all accounts with a blue checkmark (verified). The income level depends on many different factors, including the number of followers, the number of video views, the engagement rate, the operating region, and the monetization method the creator chooses.
In some countries, such as the US, UK, or France, TikTok has the TikTok Creator Fund or TikTok Creativity Program Beta, which supports paying creators based on views and content quality. The average income level ranges from approximately $0.02 – $0.04 per 1,000 views, meaning if a video reaches 1 million views, you can earn from $20 – $40.
However, verified accounts are often prioritized by TikTok for content visibility, which helps significantly increase the number of viewers and revenue compared to regular accounts.
This is the main source of income for many blue-checkmarked accounts. When an account is verified, brands tend to trust it more when collaborating.
According to statistics, verified accounts can receive from $200 – $5,000 per sponsored video, depending on the follower base and the creator’s influence. Some top TikTok stars can earn up to tens of thousands of dollars per sponsored post.
When livestreaming, viewers can send virtual gifts to you, and these gifts can be converted into real money. With a verified account, the ability to attract gifts is higher due to better credibility and brand recognition. Some famous streamers can earn from $500 – $2,000 per livestream session, or even more if they have a large loyal fan base.
Besides receiving direct payments from TikTok, verified accounts can also earn money through affiliate marketing or direct sales via TikTok Shop. Each successful order can bring a commission of 5 – 20% depending on the product and the affiliate program.
The income level of a verified account on TikTok is not fixed but depends on various factors, from the number of followers, video views, to the engagement rate, and the type of content the creator posts. Understanding these factors will help you optimize your channel development strategy and effectively increase revenue.
One of the most important factors affecting income is the number of followers. Accounts with a large follower count often receive more advertising contracts, brand sponsorships, and collaboration opportunities in marketing campaigns. For example, an account with over 1 million followers can earn hundreds to thousands of dollars every month just from advertising or collaborative posts.
Not only the number of followers, but the average views per video and the engagement rate (likes, comments, shares) also play an important role in determining the income level. TikTok highly values accounts with a loyal viewership and strong interaction activity. Brands are also willing to pay more for these accounts because they bring high media effectiveness.
The content you share also significantly affects your earning potential. Fields such as beauty, technology, fashion, travel, or cuisine often have higher commercial value, as they easily attract sponsoring brands. Accounts that create entertaining, humorous, or tutorial content also often achieve high effectiveness when combined with advertising.
Another factor that is often overlooked is the creator’s geographical location. Accounts in markets like the US, UK, Canada, or Korea often have higher income levels because the CPM (Cost Per Mille) is higher compared to other countries, including Vietnam. This means that for the same number of views, creators in regions with higher CPM will receive more money.
Besides income from the TikTok Creator Fund or TikTok Pulse, verified accounts can also earn money through direct advertising, affiliate marketing, livestream sales, or brand partnerships. These income sources often make up the majority of the total revenue, especially for professional content creators.
Owning a TikTok blue checkmark not only helps you affirm your credibility and influence but also opens up opportunities to significantly increase income. However, to maximize this advantage, you need a clear strategy and must optimize each revenue stream that TikTok offers.
Income from TikTok largely depends on the video’s engagement level. Therefore, creators need to constantly update popular trends while maintaining their own style. Videos with creative content, catchy audio, and professional visuals will easily attract a stable viewership and increase the natural engagement rate.
Verified accounts are often the top choice for brands when launching promotional campaigns. You can collaborate through product reviews, sponsored videos, or affiliate marketing. Each brand will pay a different fee, depending on your audience segment, credibility, and engagement metrics.
TikTok has launched programs to support creators to earn money from their content. With a verified account, the opportunity to participate in these programs will be higher, helping you earn passive income from video views. Ensure your videos comply with community guidelines and meet quality criteria to be approved.
Don’t just post videos and wait for views. Interact with viewers through comments, livestreams, or Q&A, thereby creating a loyal community. When you have an engaged audience group, selling products, promoting brands, or hosting online events becomes much easier.
A smart creator does not rely entirely on a single source of income. Besides TikTok, you can build a personal brand on YouTube, Instagram, or launch online courses, sell products via livestream, or even collaborate with e-commerce platforms.
A verified account on TikTok not only brings higher prestige and reliability but also opens up attractive earning opportunities through various forms, such as brand partnerships, creator funds, or affiliate marketing. However, to optimize income, you need to invest seriously in content, maintain stable engagement, and develop a loyal fan community.
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Frequently Asked Questions
Yes. TikTok often prioritizes verified accounts in terms of brand reach, participation in monetization programs, and receiving sponsorships, so the potential income will be higher than for regular accounts.
You should post content regularly, keep up with trends, collaborate with suitable brands, and utilize programs like TikTok Pulse or the TikTok Creativity Program to maximize income sources.
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