How to create a new payment profile in Google Ads

Creating a new payment profile in Google Ads is an important step to help you manage your advertising costs effectively and accurately. The following article from Adsupport will guide you through how to create a new payment profile in Google Ads, ensuring the payment process goes smoothly and transparently.

What is a new payment profile in Google Ads?

A payment profile (formerly known as a “paying customer”) is where all the important information about the individual or organization legally responsible for the costs incurred in your Google Ads account is stored. This is the “center” for managing the data needed to bill and pay accurately and transparently, including:

• Payment profile ID: A unique identifier on invoices and related documents, helping you easily track and manage costs.
• Payer: The name and address of the individual or business responsible for paying advertising charges in the account.
• Payment method: You use it to pay for advertising campaigns, which can be managed separately in a dedicated settings section.
• Tax information: This includes your tax status, country, and tax identification number, ensuring that the tax is properly filed and processed.
• Contact person: A list of responsible individuals and their contact information makes it easy to connect for support or resolve issues.
• Document language: In some countries, you can choose the language for invoices and payment documents. If you don’t choose, the system will automatically use the official language of the billing country.

This payment profile is automatically set up when you create a Google Ads account and choose automatic or manual payments. If you want to use monthly invoicing, contact Google support for specific instructions.

In particular, billing profiles are not only limited to Google Ads but can also be applied to other Google products, such as Cloud Storage or Google Analytics. If you already have billing profiles for these platforms, you can use those profile to manage and control costs on Google Ads conveniently and synchronously.

How to create a new payment profile in Google Ads

Setting up a payment profile is an important step for you to manage your advertising costs effectively and transparently. Here are simple steps to help you quickly create a new payment profile in Google Ads:

• Step 1: Access your Google Ads account via the Google Ads homepage.
• Step 2: In the upper right corner of the screen, you will see a wrench or gear icon; click on it to open the “Tools & Settings” menu.
• Step 3: In the menu that opened, find and select “Payment settings” to start managing your payment information.
• Step 4: Once on the payment settings page, select the “Payment methods” tab to add new or edit payment methods.
• Step 5: Click the “Add new payment method” button to start entering new payment information for your account.
• Step 6: Google Ads supports many payment methods, such as credit cards, debit cards, or other forms of payment, choose the form that suits you.
• Step 7: Fill in the required information accurately, such as the name on the invoice, email address, billing address, billing address, and payment method details (e.g., card number, expiration date).
• Step 8: Before completing, take the time to read the Google Ads terms and conditions carefully, and confirm your agreement to continue.
• Step 9: Click the “Save” or “Submit” button to complete setting up your new payment profile.

Important note:

• A payment profile can be used for multiple Google Ads accounts, making it easy for you to manage your expenses centrally.
• If you already have a payment profile, you can reuse it to manage your expenses.
• With monthly invoicing, you’ll need to contact Google directly to set up the appropriate billing profile.

How to change the payment profile in a Google Ads manager account?

If you need to update or switch payment profiles for client accounts under your management, follow these steps to do it quickly and accurately:

Step 1: Log in to your manager account, in the left menu bar, click the Accounts icon to see a list of client accounts you are managing.

Step 2: In the management interface, select the Budget item to continue working with payment-related information.

Step 3: From the Payment Account column, select the client account whose payment profile you want to change.

Step 4: Click Switch payer, click the pencil icon to edit, and select Change payer.

Step 5: If the pencil icon is grayed out and cannot be clicked, check your login permissions. You will need to be logged in as the payment manager for that account. Also, ensure that both the old payment profile and the new payment profile are linked to your manager account. If not, you will need to link the payment profile before you can continue with the switch. (You can refer to the instructions for linking payment profiles here.)

Step 6: In the Select payment account section, select the payment profile you want to use instead.

Step 7: Select the date you want the payer switch to take effect, or select the As soon as possible option to apply immediately.

Step 8: In the Payment Settings section, you have two options:

• Select existing payment profile: A new window will open for you to select an existing payment profile associated with the new payment profile. Note that only payment profiles that are linked to your manager account will be displayed. If you don’t see the profile you need, link it before continuing.
• Create new payment profile: You can add a new payment profile, as long as it is already linked to your manager account.

Step 9: After selecting or creating a new payment profile, click Save and Continue to move to the next step.

Step 10: On the Budget Settings page, fill in all the details about the budget you want to apply to this account.

Step 11: Click Save and Finish to confirm the successful payment profile change.

Hopefully, the above guide will help you easily create a new payment profile in Google Ads, thereby managing advertising costs more effectively. If you have any questions, do not hesitate to contact Google support for timely advice.

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