Help you optimize your advertising campaigns
Or copy link
Facebook is a social media platform that enables users to easily connect with people worldwide by offering a wide range of unique communication and interaction features. Moreover, the platform is integrated with other services such as WhatsApp, allowing businesses to reach new customers and stay connected with existing ones. How to create Whatsapp ads on Facebook, companies can target specific customer segments and engage with them directly via the WhatsApp messaging app. When users click on the ad, they are directed to a chat with the business on WhatsApp, which helps enhance interaction, foster engagement, and ultimately increase conversion rates and sales. Follow this article by Adsupport to gain a deeper understanding!
WhatsApp is a globally popular messaging app that allows users to send messages and make calls for free, quickly, and with a high level of security. Nowadays, with increasing incidents of scams and hackers breaching Facebook accounts to extract data from private conversations, many users are concerned about the privacy of their data when interacting with businesses through Facebook Messenger. Now, with WhatsApp integrated into Facebook, businesses can launch effective advertising campaigns that boost engagement and strengthen customer relationships.
As a widely used messaging application with a massive user base, WhatsApp’s integration with Facebook allows businesses to reach a broad audience of potential customers without having to invest heavily in other messaging platforms. WhatsApp supports multiple languages, making it especially beneficial for businesses looking to expand into international markets. By learning how to create WhatsApp ads on Facebook, businesses can take advantage of Facebook’s robust targeting capabilities to reach specific demographics, increase conversion rates, and drive higher sales.
One of the greatest advantages of running WhatsApp ads is the ability to engage with customers instantly and directly. When a customer clicks the ad, they are immediately taken to a chat with the business, allowing real-time interaction. This not only enables businesses to respond to inquiries quickly but also provides customers with more information about products or services. Additionally, it creates a personalized experience that fosters stronger engagement, enhances customer satisfaction, and builds trust.
WhatsApp ads on Facebook not only increase a brand’s online visibility but also significantly improve the customer experience. Direct interaction with businesses via WhatsApp makes customers feel heard and well taken care of. As a result, they are more likely to be impressed by the brand’s professionalism, leading to higher conversion rates and long-term customer loyalty.
Since WhatsApp is integrated into Facebook, businesses can easily set up and manage their ad campaigns through the familiar Ads Manager interface. This integration streamlines operations, saving time and resources while ensuring campaigns are executed efficiently and effectively.
Creating and utilizing WhatsApp ads on Facebook allows businesses to optimize their advertising budget. Instead of spreading resources across multiple communication channels, businesses can focus on a single, high-impact platform like WhatsApp, which fosters direct interaction and improves conversion rates. Furthermore, Facebook offers a wide range of advanced analytics and ad measurement tools, enabling businesses to monitor and evaluate campaign performance. This helps them make timely adjustments to maximize cost-efficiency and advertising effectiveness.
To create WhatsApp ads on Facebook, the first step is to ensure that your WhatsApp Business account is connected to your Facebook Page. Then, access Facebook Ads Manager to launch a new campaign and select an advertising objective that directs users to WhatsApp. Finally, choose your ad format, upload visuals, and design the ad creative that leads users to initiate a conversation on WhatsApp. Detailed breakdown of the process:
To get started, you need to create a business account by downloading the WhatsApp Business app or integrating with the WhatsApp Business API. If you want to run WhatsApp ads on Facebook, you’ll need to connect your WhatsApp account to a Facebook page and designate yourself as an admin of the Page or connect your WhatsApp number to your business profile. Once connected, you can run click-to-WhatsApp ads to connect with customers when they click the Send Message button in your Facebook or Instagram ad to start a conversation on WhatsApp.
Before you connect, you’ll need to download the WhatsApp Business app and create a Facebook Page for your business. You can find this option on your Facebook profile or, if you’re using the WhatsApp Business platform, you’ll need to connect your Facebook Page to your WhatsApp Business phone number.
To connect your Facebook page to WhatsApp, go to your Facebook page and select Settings. In the left menu under Permissions, click Linked Accounts and click View next to WhatsApp. Note that WhatsApp is only found in Facebook Pages for businesses.
Now select the country code, enter the WhatsApp Business phone number, select Send WhatsApp Code, enter the confirmation code you received, and select Confirm. You have now connected your Facebook page to WhatsApp. If you receive an error message: “WhatsApp number is already linked to another business on Facebook”, you need to remove the phone number from the business asset list and replace it with another number.
The way to create Whatsapp ads on Facebook will be slightly different depending on the campaign objective selected, but the implementation process is as follows:
Access Ads Manager, select +Create, and select the advertising objective including Awareness, Traffic, Engagement or Sales, and Leads, then click Continue.
If you select the Brand Awareness objective, complete the ad creation steps until you reach the Destination section at the ad level. In the Destination section, choose Messaging App and then select WhatsApp. If the WhatsApp option appears grayed out, click on Connect Account and use the dropdown menu to select the country code and phone number before clicking Continue. At this point, you will see your WhatsApp Business information; click Continue to finish. The WhatsApp number used will be the one connected to the selected Facebook Page for the campaign.
In the Message Template section, choose either Start a Conversation or Automated Chat. The Start a Conversation option is ideal if you want people to click and be encouraged to initiate a chat with your business. Click Edit to modify the template and select Preview in Messenger to view the template. Then, set up your greeting, questions, or any prompts that users might send, and click Save. The Automated Chat option is intended to collect information from individuals interested in your business. Click +Create Chat Flow and complete the welcome message along with the privacy policy text, then click Save.
Now, click on the Status Bar to preview your ad, finish completing the remaining sections of the ad, and then click Publish.
When you choose Sales as your campaign objective, first disable the Advantage+ catalog ads at the campaign level. Next, complete the ad creation steps until you reach the Conversion section at the ad set level. In the Conversion section, select the conversion location as the message destination and choose the Optimized for Results option. If you have chosen Engagement as your objective, note that you cannot change the optimization goal.
On your Facebook Page, select the appropriate business Page. The WhatsApp number connected to your Facebook Page will be used for the campaign. In the Message Destination section, check the box next to WhatsApp (or tick the box next to Messenger and Instagram if you wish to target multiple apps). The process to connect the WhatsApp account is the same as with the Brand Awareness objective. Then, complete the ad creation steps until you reach the Message Template section. In this section, you can choose either Start a Conversation or Automated Chat and click Publish once everything is complete.
After selecting this objective, complete the ad creation steps until you reach the Conversion section at the ad set level. In the Conversion section, choose WhatsApp as the conversion destination. Then, under Optimization for Ad Delivery, select Maximize Conversations and complete the steps until you reach the Message Template section at the ad level.
For the Message Template section, you can either choose Create New to design a new template or Use Existing Template to modify or copy an existing one. If you select Create New, click Edit to customize the default template. Next, configure your greeting and suggest questions or messages that users may send, then click Save. Once you have filled in all the ad details, click Publish to finalize your ad.
By harnessing the power of both platforms, businesses can effectively target the right audience, drive engagement, and boost conversion rates. With the detailed guide provided above on how to create WhatsApp ads on Facebook, we hope you achieve success in your campaigns.
Frequently Asked Questions
This type of ad can run on Facebook or Instagram, and when users click on it, they are redirected to the business conversation on WhatsApp. Using WhatsApp ads allows businesses to enhance engagement, upgrade customer service, and achieve higher conversion rates. Unlike regular ads, WhatsApp advertising directs users to a direct chat with the business on WhatsApp, fostering immediate interaction.
When creating WhatsApp ads on Facebook, businesses can target specific audiences by using options such as demographics, behaviors, interests, and more to reach the desired target groups. Additionally, companies can build custom audiences based on customer data. Crafting engaging content with a clear and persuasive call to action is key to maximizing the effectiveness of WhatsApp ads. Utilize high-quality images and videos coupled with a clear, powerful message to prompt users to click and initiate a conversation on WhatsApp.
You must be logged in to post a comment.
