How to run Facebook Ads – Youtube

In the digital age, advertising on Facebook and YouTube has become two indispensable channels, helping businesses reach potential customers quickly and effectively. With their immense user base and precise targeting capabilities, mastering how to run Facebook Ads – YouTube Ads will open up significant opportunities to increase sales, build brand awareness, and develop sustainable businesses. The article below, Adsupport will guide you step-by-step on how to effectively and easily implement advertising campaigns on these two platforms.

What do you need to prepare to run Facebook Ads – YouTube?

To launch an effective advertising campaign on the two major platforms, Facebook Ads and YouTube, you not only need a budget but also a system of supporting elements to ensure the campaign reaches the right audience at the right time and delivers the desired results. Below are the important factors you need to prepare:

Valid ad account

• Facebook Ads: You need a Facebook Business Manager account and an ad account set up within it. Simultaneously, you need to connect it to a Fan Page (Business Page) to run ads.
• YouTube Ads: You need a Google Ads account and a verified YouTube channel. Additionally, you must link your YouTube channel to your Google Ads account to promote videos.

Payment method

Both platforms require a valid payment method, such as a Visa, Mastercard, or PayPal account. Ensure the card is valid and has sufficient credit to run the campaign.

Quality ad content

• Engaging videos, images, and content: Whether it’s display ads or video ads, you need to invest in creative, attractive content that conveys a clear message.
• For YouTube, video content must be engaging enough in the first few seconds to retain viewers.
• For Facebook, static images and short videos are often more effective, especially if they include subtitles.

Target audience and specific goals

Define your potential customer audience based on age, gender, location, behavior, and interests. Facebook has a powerful targeting system, while YouTube leverages the Google platform to target viewers by keywords, topics, devices, and search history.

Landing page or destination page

If you are advertising a specific product or service, you need a clear website or landing page for users to visit after clicking on the ad. This page must be optimized for loading speed and conversion capability.

Clear strategy and budget

Before running ads, define your objectives: do you want to increase views, and engagement, attract leads, or drive direct sales? From there, allocate a suitable budget and determine KPIs (Key Performance Indicators) for each campaign.

Measurement and tracking tools

• Facebook Pixel: Tracks user behavior on your website to measure effectiveness and optimize ads.
• Google Analytics + YouTube Studio: Help track views, viewer retention rates, and conversions from YouTube ads.

How to run Facebook Ads – YouTube

To run ads on these two platforms, you can refer to the following steps:

• Step 1: Access: https://www.facebook.com/adsmanager
• Step 2: Select “Create campaign”, then select the appropriate advertising objective: Brand awareness, Traffic, Conversion, Purchase, Engagement,…
• Step 3: Name it for easy management.
• Step 4: Select a daily or lifetime budget.
• Step 5: Select geographic location, age, gender, interests, behavior…
• Step 6: Upload images/videos, write titles and descriptions, and select CTA such as “Buy now”, “Learn more”,…
• Step 7: Attach destination link (website, landing page, Messenger,…).
• Step 8: Use Facebook Ads Manager to check performance (CPM, CPC, CTR, ROAS…).
• Step 9: Optimize based on user behavior: change images, adjust content, or target customer files.

Run YouTube Ads (via Google Ads)

YouTube is the world’s largest video platform, where video ads can easily engage users through vivid content. To run ads on YouTube, you need to:

• Step 1: In Google Ads, click “+ New Campaign”.
• Step 2: Select an objective such as Increasing brand awareness, Increasing website visits, Conversions, etc.
• Step 3: Select the campaign type as Video → Continue.
• Step 4: Name it appropriately.
• Step 5: You can set a daily budget or total campaign budget.
• Step 6: Choose the display network: YouTube Search, YouTube Videos, or video partners on the Display Network.
• Step 7: Choose the right audience to target.
• Step 8: Target the audience: By age, gender, interests, keywords, topics, or specific channels.
• Step 9: Choose an ad format:
  • In-stream Ads (skippable): Show before, during, or after a YouTube video.
  • Video Discovery Ads: Appear when users search on YouTube.
  • Bumper Ads: Non-skippable 6-second ads.
  • Outstream Ads: Exclusively for mobile devices.
• Step 10: Paste the YouTube video URL you want to run ads on.
• Step 11: Add a title, description, and CTA (Call to Action).
• Step 12: Track performance through metrics: number of views, cost per view (CPV), clicks, video completion rate, etc.
• Step 13: Use Google Analytics to track conversions or install Conversion Tracking on Google Ads.

Facebook Ads and YouTube Ads are effective advertising tools, helping businesses reach customers in an intuitive, accurate, and cost-effective way. Facebook is suitable for campaigns that require quick interaction and wide sharing; while YouTube is strong in long-form video content and the ability to convey profound messages. If you know how to flexibly combine both platforms, you will create a comprehensive marketing campaign, enhance brand recognition, and maximize business efficiency.

Contact Info

Information about “How to run Facebook Ads – youtube” hopes to provide you with additional necessary knowledge. At Rent ADS, there is a team of highly qualified and experienced staff and experts who will provide rent facebook ads account as well as support when you run Facebook ads. Contact us via phone number.

Frequently Asked Questions