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Infeed ads TikTok are one of the most popular forms of advertising due to their widespread use and accessibility. With just a few steps on TikTok Ads Manager, anyone can create their campaign. This format not only delivers exceptional results in building brand awareness but also subtly drives user purchasing behavior. Let’s join Adsupport to find out why you should choose In-Feed ads and explore the technical specifications to create the most optimal ad creative!
The outstanding features of Infeed ads TikTok are:
In-Feed ads appear naturally between videos on the TikTok “For You” page. Because they’re designed to blend in with the surrounding content, users often don’t immediately recognize them as ads, which increases the likelihood of them receiving the message and interacting naturally. This helps brands easily reach potential customers without feeling intrusive.
One of the key strengths of In-Feed ads is their ability to drive diverse engagement. Users can like, comment, share, follow the account, or even create new videos using the ad’s audio. These interactions are identical to those on regular videos, helping the campaign build brand awareness while encouraging viewers to take action.
Infeed ads TikTok allow for flexible content customization to match campaign goals. Advertisers can choose video length, headline, description, and add a destination link to drive users to a sales page or app download. This flexibility helps brands personalize the experience, convey a clear message, and optimize their conversion rates.
Infeed ads TikTok are divided into two main types, each with distinct characteristics and marketing goals. Understanding the difference between them will help businesses choose the right strategy and optimize campaign effectiveness.
A Direct Native Ad is an ad format focused on attracting attention and direct interaction with the video right on TikTok. The ad content is often designed to look like a normal user’s video, which creates a natural, relatable feel and doesn’t interrupt the user experience. The main goal of this format is to increase views, likes, comments, and shares, thereby boosting brand awareness and engagement with the TikTok community.
Conversely, a Direct Diversion Ad aims to drive users off of TikTok to access external channels like a brand’s website, app, or landing page. This format is often suited for campaigns that need to encourage a specific action, such as making a purchase, signing up for an account, downloading an app, or participating in an event. The ad content is optimized to pique curiosity and prompt viewers to click the link, converting them into potential or actual customers.
To optimize your Infeed ads TikTok, you can refer to and apply the following tips:
TikTok supports multiple video sizes, but for optimal display, the 9:16 aspect ratio—full-screen vertical—remains the top choice. Vertical videos fill the entire frame, making the content stand out and creating a more seamless experience for viewers. In contrast, horizontal or square videos often leave space, making the ad less engaging and reducing the interaction rate.
On TikTok, sound isn’t just “background noise” for a video; it’s a key factor that creates emotion and a connection with viewers. According to a TikTok report in 2022, 88% of users stated that sound plays an important role in their app experience. This opens up an opportunity for marketers to diversify how they use sound in ads:
Notably, TikTok offers the Commercial Music Library – a royalty-free library with thousands of music tracks, allowing advertisers and content creators to choose and create freely without legal concerns.
Trends are TikTok’s “specialty,” and they change quickly on average, a new challenge, effect, or music track appears every 3 to 5 days. Leveraging these trends in your ad videos helps you:
By combining trends with creative ideas and brand messaging, marketers can transform Infeed ads into videos that are both entertaining and conversion-driving.
When setting up an Infeed ads TikTok campaign, adhering to the correct technical specifications will help your video display beautifully, ensure a good viewer experience, and optimize your message delivery. Here are the important standards you need to follow:
Infeed ads TikTok are a flexible and effective choice for businesses to reach the right customers, increase brand awareness, and drive purchase actions. By clearly understanding the ad formats, technical specifications, and how to optimize content, you can fully harness the potential of this ad format, thereby creating a competitive advantage and driving sustainable revenue growth.
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Frequently Asked Questions
Yes. TikTok In-feed ads are highly versatile, making them a great fit for businesses of all sizes. Whether you’re in e-commerce, services, education, or building a personal brand, these ads can be effective as long as your content is creative and targets the right audience.
If you want to increase views and interactions right on TikTok, you should choose Direct Native Ad. But if the goal is to lead users to another website, application, or channel, the Direct Diversion Ad will be the optimal choice.
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