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TikTok is becoming a promising advertising platform for businesses due to its rapid virality and extensive user reach. In this article, Adsupport will explore the most popular TikTok ads today, helping brands effectively increase awareness, engagement, and sales.
TikTok Ads is a paid advertising format on the TikTok social media platform, allowing businesses, individuals, or organizations to convey brand messages, promote products, and drive conversions through engaging short videos. Thanks to its global popularity and young, dynamic user base, TikTok has quickly become a powerful advertising channel, delivering impressive communication results and helping businesses rapidly increase revenue.
With TikTok Ads, you can run comprehensive communication campaigns—from building brand awareness and increasing customer engagement to driving direct purchases. TikTok Ads are not only for large corporations; they are also suitable for small and medium-sized enterprises (SMEs) and individual businesses due to flexible costs, the ability to target specific audiences, and in-depth measurement tools. Especially with the development of TikTok Shop, advertising products directly on the platform has become easier and more direct than ever.
Furthermore, TikTok creates opportunities for individual users to earn money by running ads for various brands through collaborations with businesses, becoming KOLs/KOCs (Key Opinion Leaders/Consumers), or influential content creators. This is why more and more people are leveraging TikTok Ads to expand their online earning potential.
To start running ads on TikTok, users need to meet some basic requirements:
Meeting all these conditions will help you launch ad campaigns on TikTok smoothly and optimize your reach to target customers effectively.
In-Feed Ads are among the most popular TikTok ads, allowing a brand’s video advertisements to appear directly within the “For You Page” – where TikTok users frequently scroll to discover new content. With this format, the ad displays like a regular video, and users can watch, like, comment, share, or swipe past it. This is why In-Feed Ads offer many outstanding benefits for digital marketing campaigns on TikTok.
The biggest advantage of In-Feed Ads is their natural “integration” into the user’s experience. Because the ad format isn’t significantly different from typical TikTok videos, viewers feel less disrupted, thereby increasing reach and retention. Instead of forced display, In-Feed Ads create a friendly feel, providing a smooth and uninterrupted experience.
Unlike simple ads, In-Feed Ads allow viewers to perform interactive actions such as liking, commenting, sharing, following the account, or clicking on an attached link (leading users to a website, landing page, or TikTok Shop). This creates numerous conversion opportunities, making it especially suitable for objectives like brand promotion, increasing traffic, or driving sales.
With a short video format (typically 9 to 15 seconds), In-Feed Ads give brands the freedom to express creativity through storytelling, trending sounds, music, effects, and popular content styles on TikTok. This helps businesses easily tap into the psychology of younger generations—the platform’s primary user base—and generate strong viral effects.
TikTok Ads allows advertisers to precisely target their audience based on various criteria such as age, gender, geographical area, interests, user behavior, and more. This helps In-Feed Ad campaigns maximize their effectiveness, ensuring they are shown to the right potential customer groups, reducing budget waste, and optimizing conversion rates.
TikTok provides a powerful set of analytics tools for In-Feed Ads, including key metrics like views, watch time, engagement rate, click-through rate (CTR), cost per action (CPA), and more. Through these, advertisers can track campaign performance in detail, making it easy to optimize content and budget in real-time.
TikTok is a rapidly growing social media platform with a young user base and high trend-setting capabilities. This makes it a lucrative ground for Affiliate Marketers looking to boost sales through paid advertising. However, to run effective TikTok ads for affiliates, you need to master the following tips to optimize your budget and increase conversion rates.
Not every product is suitable for advertising on TikTok. The easiest products to sell often have reasonable prices, eye-catching designs, or solve a specific problem. Items in fashion, beauty, accessories, gadgets, technology, etc., tend to go viral well and attract high engagement. Crucially, you should choose products with clear, easy-to-understand landing pages and good commission policies from platforms like Shopee Affiliate, TikTok Shop Affiliate, Accesstrade, or Lazada Affiliate.
TikTok is a short-video platform, so the first 5 seconds of your ad video are critical. You should create content with a strong hook that makes viewers curious and want to watch until the end. Here are some tips for creating effective ad videos:
Content should be concise, to the point, and highlight the product’s key features.
One of the factors that helps optimize costs and increase conversion rates is targeting the right potential customers. TikTok Ads allows you to select age, gender, interests, behaviors, etc., to show your ads to the correct user groups. For example, if you’re promoting beauty products, target females aged 18-34 interested in skincare, makeup, etc. If running ads for convenience gadgets, you might target those interested in “mom & baby,” “homemaking,” etc.
Additionally, you can try Automatic Targeting to let TikTok’s algorithm learn and gradually optimize based on how users interact with your ads.
Don’t “put all your eggs in one basket” by running only one ad creative. Test multiple video variations with different content, headlines, and calls to action to compare their effectiveness. Break down your initial budget, and monitor the performance of each creative to see which one performs best. Once you have a strong ad creative, scale your budget appropriately to increase reach and conversion efficiency.
TikTok provides detailed reports on metrics such as impressions, clicks (CTR), conversion rate, cost per action (CPA), and more. Monitor these regularly to see which campaigns are effective and which need to be paused or adjusted. Additionally, you should track your affiliate link performance, check orders, commission rates, and adjust your promotion strategy to maximize revenue.
A crucial tip in affiliate marketing on TikTok is to combine advertising with authentic review content (UGC – User-Generated Content). Instead of just running “buy now” ads, create videos that share genuine experiences, product reviews, or usage tutorials. Everyday content helps viewers feel a closer connection, thereby increasing trust and the likelihood of purchase.
In-Feed Ads are among the most popular TikTok ads. This ad format offers a great opportunity for brands to connect naturally and creatively with users. You can also explore other ad types for more creative options. Choosing the right format for your campaign goals will help your business fully leverage the platform’s potential and significantly boost communication effectiveness. Good luck!
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Frequently Asked Questions
TopView and Branded Hashtag Challenge formats are the two most effective ways to increase brand awareness. TopView helps brands stand out as soon as users open the app, while Branded Hashtag Challenge encourages users to create interactive content that spreads messages organically and powerfully.
Yes. TikTok offers flexible ad formats and customizable budgets, suitable for small businesses. With creative content and targeting the right audience, small businesses can reach a large number of customers, increase sales, and build their brand effectively.
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