Open facebook business manager account

Building and managing a business presence on Facebook isn’t just about creating a Fanpage or running ads. To effectively manage multiple assets at once, such as a Fanpage, Ad Account, Pixel, or staff, you need a Business Manager account. This is a free tool provided by Facebook (Meta) that helps advertisers and businesses organize their work in a professional, secure, and easy-to-manage way. This article from Adsupport will provide detailed instructions on how to open facebook business manager account, as well as the benefits this tool brings to your online business.

The concept of a Facebook Business Manager account

The concept of a Facebook Business Manager account

A Facebook Business Manager account (now renamed Meta Business Manager by Meta) is a free tool designed specifically for businesses, advertisers, and agencies. This tool allows for the centralized management of all assets related to business activities on Facebook and Instagram, such as Fanpages, ad accounts, Pixels, product catalogs, or applications. Instead of individuals managing assets separately, Business Manager provides a professional, secure, and systematic workspace.

Key features of Business Manager

Business Manager is not just a place to consolidate assets; it also comes with many administrative support features:

  • Detailed access control: Businesses can grant access to individual employees, partners, or ad agencies with different roles (admin, employee, partner, etc.).
  • Centralized asset management: Easily track and coordinate Fanpages, ad accounts, Pixels, or linked Instagram accounts all within one system.
  • Enhanced security: Business Manager allows data protection with additional security layers like two-factor authentication, which helps limit the risk of losing control of assets.
  • Partner and client collaboration: Businesses can share management rights with agencies, freelancers, or external partners transparently and securely.

What can users do on Business Manager?

With Business Manager, you’re not limited to just managing assets; you can also implement business activities more effectively:

  • Create and manage ad campaigns: Set up an ad account, track campaign performance, and optimize costs.
  • Track customer data: Connect a Pixel or Conversions API to measure customer behavior, thereby optimizing the shopping experience.
  • Manage product catalogs: For e-commerce businesses, Business Manager helps create and sync product catalogs, which is convenient for Dynamic Ads.
  • Coordinate the team: Assign roles to employees or agencies, avoiding confusion and ensuring that each person only has the appropriate permissions.

A 9-step guide to easily open facebook business manager account

open facebook business manager account

To start using Meta’s advanced management tools, you need to open a Facebook Business Manager account. This is a fairly simple process that requires only the following steps:

Step 1: Go to the Business Facebook Page

Go to the link https://business.facebook.com/ to start creating a Business Manager account. On the main interface, click the “Create account” button in the top right corner of the screen.

Step 2: Enter business information

Next, fill out the form with the required information completely and accurately. This information includes the business name, the manager’s full name, email address, etc. Once you’re done, click “Submit” to create the account.

Step 3: Confirm via Email

Immediately after, Facebook’s system will send a confirmation email to the Gmail address you registered. You just need to open your inbox, click on the confirmation link, and follow the instructions to activate the account.

Step 4: Set up basic settings

After successful confirmation, return to the Business Manager interface to set up the basic settings, preparing to run ads and manage your business.

Step 5: Add or create a new ad account

Here, you can add an existing ad account or select “Create a new ad account” if you don’t have one yet. This is an important step so you can implement advertising campaigns.

Step 6: Fill in the ad account information

Enter the necessary information for the business ad account into the provided form, and then click “Next” to go to the next step.

Step 7: Add payment information

For your ads to be approved and to run, you need to provide your payment information. Click “Add payment info” to begin.

Step 8: Select a payment method

Facebook supports many different payment methods. You can choose the method that is most suitable for your business, and then click “Next.”

Step 9: Complete the account creation process

Enter your payment card information completely and accurately, then click “Save.” With this, you have completed the process to open a Facebook Business Manager account.

Detailed guide on how to use Facebook Business Manager

From creating an ad account and adding staff to assigning administrative permissions, each step plays an important role in ensuring that advertising activities run smoothly and professionally. Below are detailed instructions to help you easily get started and optimize the use of this management tool.

How to create an ad account on Facebook Business

To be able to start running ads, the first thing you need to do is create an ad account in Business Manager. The process is as follows:

  • Step 1: Access the management interface of Facebook Business, then click “Business settings” in the top right corner of the screen.
  • Step 2: In the left menu column, select “Ad Accounts” and click “Add.” Continue by selecting “Create a new ad account” to begin the setup process.
  • Step 3: A new window will appear, asking you to fill in all the information, such as: Ad account name, Time zone, and Currency. Once you’re done, click “Next” to save.

With a few simple steps, you can have an ad account within your Facebook Business Manager, making the campaign management process more centralized and professional.

How to add people to Facebook Business

To manage more effectively, you should add relevant members or staff to Facebook Business. This helps clearly divide the work and ensures that everyone has the appropriate access. The process is as follows:

Step 1: On the settings interface, select the “People” section and click “Add.”

Step 2: Enter the email address of the person you want to add.

Step 3: Choose the appropriate access level before clicking “Next“:

  • Employee access: This person can only view metrics and needs your permission to manage the ad account.
  • Admin access: This person has full rights to manage Facebook Business, including settings, adding/removing staff, managing the Fanpage, changing the Fanpage name, or managing the ad account.

Once you’re done, the system will send an invitation to the entered email, and when that person accepts, they will officially become a member of your Facebook Business Manager.


Opening a Facebook Business Manager account is a foundational step that helps you easily control your Fanpage, ad accounts, and staff in a centralized and professional manner. If you know how to use it well, this will be a powerful tool to help your business optimize its marketing strategy and increase business effectiveness on the Facebook platform.

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Frequently Asked Questions

Can I open multiple Business Manager accounts on the same personal Facebook account?

Yes, each personal Facebook account can create a maximum of two Business Manager accounts, but you need to use them reasonably to avoid violating Meta’s policies.

When I open a Business Manager account, do I need to provide legal company documents?

It is not required in all cases. However, if you want to run ads on a large scale or participate in special programs, Meta may require additional legal documents to verify your business.

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