Product Shopping Ads TikTok

In the digital shopping era, TikTok is an entertainment platform and a potential shopping advertising channel. With the ability to quickly create trends and attract millions of users every day, TikTok is opening up great opportunities for brands to reach customers through creative, vivid, and easy-to-spread advertising campaigns. Let’s learn more about product Shopping Ads TikTok from Adsupport!

Learn about the types of product Shopping Ads TikTok

Learn about the types of product Shopping Ads TikTok

Let’s learn about the 3 types of product shopping ads on TikTok to choose the right option. Specifically, as follows:

Video Shopping Ads

Video Shopping Ads is a prominent advertising format on TikTok Shop, displayed right on the “For You” page, where users often discover new content. Through vivid videos combined with cleverly integrated Product Cards, viewers can tap on a product, immediately access the detail page, and complete the transaction without leaving the app. Strengths of Video Shopping Ads:

  • Optimize performance at each stage of the purchase funnel.
  • Present one or more products in the same engaging video.
  • Increase conversion rates with seamless shopping experiences and exclusive offers from TikTok.
  • Report ad performance (ROAS, conversions) without integrating Pixel.
  • Create a seamless shopping experience from discovery to checkout.

Video Shopping Ads are especially suitable for sellers who have set up a TikTok Shop and are operating in industries such as e-commerce, retail, fashion, electronics, fast-moving consumer goods (CPG), or DTC (direct-to-consumer) models.

Live Shopping Ads

Live Shopping Ads is a form of advertising that integrates products into live streams on TikTok, helping to increase interactions and create breakthrough sales in real-time. These ads appear on the “For You” page, leading users to live sessions with products attached. Outstanding benefits:

  • Attract users who are highly likely to participate in shopping sessions via livestream.
  • Distributed naturally as a playing video or a featured live stream frame.
  • Increase views, interactions, and orders during the live session.

This is an ideal choice for TikTok Shop sellers who want to boost direct commerce activities, especially in popular categories such as fashion, beauty, home appliances, electronics,…

Product Shopping Ads

Product Shopping Ads is a tool that helps sellers boost sales by promoting their entire product catalog in TikTok Shop. This ad format reaches consumers actively searching for products, increasing the chance of visibility and conversion.

Can appear in a variety of formats: video, static image, or carousel – all integrated with product name, price, and “Buy Now” button to shorten the purchase journey. Key benefits:

  • Expand the reach of potential customers who are searching for products.
  • Increase clicks and purchases by targeting the right needs.
  • Flexible optimization for each product to improve ROAS.

Product Shopping Ads are especially useful for sellers looking to expand their product presence in TikTok Shopping Mall, targeting users with real needs and high conversion potential.

How to create product Shopping Ads TikTok

Want to turn your TikTok Shop into an order-generating machine? Discover how to create product Shopping Ads TikTok quickly and effectively below:

Step 1: Log in to TikTok Ads Manager

Go to TikTok Ads Manager and log in with your TikTok account.

Step 2: Create an ad campaign

  • Click the “Create Ad” button.
  • Select the objective as “Sales” to optimize sales efficiency.
  • In the “Product Source” section, select TikTok Shop – where you will get the products to promote.

Step 3: Configure the campaign

  • Continue to the campaign settings and click “Continue”.
  • In the “Shop Ad Type” section, select “Product Shopping Ads”.

Step 4: Connect a store

In the Product Source Info section, click “Select a TikTok Shop” and link to the store you want to run ads on.

Step 5: Set bid and optimize performance

Choose the optimization objective that fits your strategy:

  • Gross revenue: Maximize total revenue and target your desired ROAS. You can set a target ROAS or let the system optimize automatically.
  • Purchases: Optimize for the most orders at a reasonable CPA.
  • Clicks: Increase traffic by optimizing clicks at a controlled cost per click.

Step 6: Select products to advertise

In the Product Details section, you can choose:

  • All products: TikTok will automatically display products with the highest sales potential.
  • Specific products: Select up to 50 of the most popular products from your store to display in the campaign.

Step 7: Complete and submit for approval

After reviewing all ad group settings, click “Submit” to review the campaign and start showing it to potential customers.

With just a few simple steps, you are ready to bring your products to the trend, reach millions of TikTok users, and increase sales dramatically. Apply now to bring profits to your business!

Contact Info

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Frequently asked questions

How to turn off ads when TikTok is bleeding too much money?

If you find that TikTok ads are “biting” too much money compared to your expectations, you can pause or turn off ads to control your budget. To do this, log in to TikTok Ads Manager, select the campaign you want to turn off, then click the “Pause” or “Turn off” button in the right corner of the campaign, ad set, or specific ad. This will stop spending immediately and give you time to review performance, optimize your budget, and strategy before continuing to run again.

How to run TikTok ads to increase followers?

Running TikTok ads to increase followers is an effective way to help attract quality followers quickly. You just need to create an ad campaign with the objective of “Engagement” or “Profile visits”, then set up attractive video content, calling on viewers to click follow. Additionally, targeting the right audience by age, interests, and location also increases the likelihood of converting views into actual followers.

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