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Optimizing your landing page in an online marketing campaign plays a key role in converting customers. One often overlooked but useful factor is subdomain for landing pages. This helps improve the user experience and helps manage and easily track advertising effectiveness. Let’s learn more with Adsuppport!
A subdomain is an extension of the main domain name, used to create a separate area on the same website – often used for specific purposes such as a blog, online store, or especially a landing page in advertising campaigns.
For example, in the address blog.example.com, the “blog” part is the subdomain of the main page example.com.
Using subdomains helps businesses easily separate content, organize marketing campaigns more flexibly and professionally, without having to buy new domains. This is also a useful tool to optimize user experience and improve online advertising effectiveness.
Using subdomains for landing pages has the following specific uses:
Subdomains help you easily divide your website into clear sections such as a blog, online store, customer support center, or member area – all of which operate independently but are still associated with the main brand.
Separating content with subdomains helps users quickly find the information they need. Clear structure and intuitive navigation create a smoother journey when interacting with the website.
Using subdomains allows you to manage each part of your website as a separate entity. This is especially useful when you have multiple departments responsible for different content or when you need better control over the performance of each area.
Subdomains are a powerful tool for implementing separate advertising or SEO campaigns while still maintaining a close connection to the main website. For example, you can create a dedicated landing page for a promotion at khuyenmai.yourdomain.com.
You can use subdomains to build different language versions (e.g. en.yourdomain.com, en.yourdomain.com) or separate versions for each country or region – optimizing the global user experience.
Before applying new features to the main website, subdomains are an ideal place to test, check, and evaluate the effectiveness. Thanks to that, you minimize risks and ensure that all changes are carefully prepared.
To easily create a subdomain for a landing page, you can refer to the following steps:
First, choose a name that accurately represents the function that the subdomain will undertake. For example: blog, shop, support, help, or events. The name should be short, concise, and easy to remember – this will help your URL become more professional and easier to identify with users.
Next, access the hosting management control panel – usually cPanel. Here, you log in with the account provided by your hosting provider. The cPanel interface will be where you perform all the subdomain creation operations.
In the cPanel interface, go to “Subdomains” or “Add Subdomain”. The system will ask you to enter the subdomain name and select the accompanying main domain name. Once entered, the Document Root (folder containing the content of the subdomain) will be automatically created. Then, click “Create” to complete the creation step.
After the subdomain is created, you must ensure that the DNS system correctly identifies the new address. Go to the DNS management section in the domain account, click “Add Record”, then fill in the parameters such as:
This helps route traffic to the right place you want.
After completing the above steps, you must click “Save” or “Create” to submit the request. Subdomain activation time usually ranges from 30 minutes to 24 hours, depending on the service provider and global DNS update speed. After that, your subdomain will officially operate.
Subdomains are a smart solution to help you organize content, optimize user experience, and deploy more effective marketing campaigns. Using subdomains properly not only helps improve website management efficiency but also contributes to improving overall advertising and SEO effectiveness. If you are looking to expand your online activities, don’t miss this powerful tool!
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Frequently Asked Questions
A domain is a unique address that helps users access a website on the Internet, similar to a home address in the real world. Instead of having to remember a complicated IP number, users can simply type in a domain name such as www.domainname.com to access it quickly. A domain usually consists of two main parts: a name (eg domainname) and an extension (eg .com, .net, .org), which helps identify and classify websites according to their intended use.
A domain is the official address of a website, such as example.com, used to uniquely identify it on the Internet. Meanwhile, a subdomain is an extension of a domain, used to separate specific areas or functions on the same website, for example, blog.example.com. In other words, a subdomain depends on a domain, but can function as an independent website in terms of content and structure.
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