TikTok ads for agencies

TikTok is becoming an unmissable and potential advertising platform for agencies due to its enormous user base and powerful trend-setting capabilities. However, to effectively leverage this channel, agencies need to master the process from planning and content creation to campaign optimization and measurement. The article below from Adsupport will provide detailed guidance on tiktok ads for agencies, specifically for agencies.

What industries should run ads on TikTok?

TikTok isn’t just an entertainment social network; it’s a “goldmine” for marketing activities thanks to its strong virality and effective reach to a young customer demographic. Here are the industries particularly well-suited for advertising on this platform:

Fast-moving consumer goods (FMCG)

Products such as food, beverages, fashion, and cosmetics are ideal items for running TikTok ads. With short, trending, and entertaining videos, FMCG brands can easily “hit the psychology” of consumers, especially Gen Z and Millennials. Daily consumer products need to spread quickly and make a strong impression at first glance. TikTok, with its engaging and easily shareable content display features, is the perfect choice to introduce new products, promotions, or special offers.

Technology Industry

Tech products like phones, wearables, mobile apps, and software are increasingly finding their place on TikTok. Young users – TikTok’s core demographic – are always curious and love to explore new tech products. Businesses can create how-to videos, tech tips, unboxing videos, or quick reviews to attract users. These types of videos not only increase views but also build trust and significantly boost conversion rates for brands.

Entertainment industry

Music, film, gaming, and travel are fields with strong viral potential on TikTok. Many artists, film producers, and gaming companies have found success by promoting their products through teasers, dance challenges (hashtag challenges), or engaging behind-the-scenes content. For example, the promotional campaign for the film “Dune” leveraged TikTok to spark curiosity with short videos introducing characters and scenes. Similarly, music artists can release a snippet of a new song on TikTok to spread trends and attract fans.

Note: Content needs to align with TikTok’s creative spirit and fast-spreading nature. Content that is too lengthy or appeals to a niche audience will struggle to be effective.

Service industry: Education – Healthcare – Real Estate

Even if they aren’t inherently highly entertaining, service industries like education, healthcare, and real estate can still leverage TikTok to reach target customers through useful and informative content.

• Education: Language centers and skill training providers can create videos with study tips, share interesting knowledge, or provide information on scholarships and new courses.
• Healthcare: Doctors, clinics, and nutritionists can offer videos with disease prevention guides and health tips, helping to build trust with viewers.
• Real Estate: Instead of just traditional advertisements, you can create videos showcasing apartments, townhouses, or villas with beautiful camera angles and vibrant music to attract potential buyers.

Small and Medium-sized Enterprises (SMEs)

With reasonable advertising costs, flexible content creation capabilities, and easily accessible promotional tools, TikTok is particularly suitable for small and medium-sized enterprises (SMEs). Even without a huge budget, SMEs can create viral advertising videos if the content is engaging and creative enough. TikTok is also currently prioritizing support for sellers through TikTok Shop, helping businesses easily connect and sell directly on the platform without needing to invest heavily in complex websites or systems.

Guide TikTok ads for agencies

TikTok has emerged as one of the most powerful digital advertising platforms available today, boasting a massive user base and incredibly rapid content virality. For agencies, a deep understanding of the process for planning, executing, and optimizing advertising campaigns on TikTok is a key factor in helping clients achieve the best marketing results. Below is a detailed, step-by-step guide for agencies when implementing TikTok advertising.

Step 1: Plan and define campaign objectives

Clearly define advertising goals

Before starting any campaign, the first thing an agency needs to do is clearly define the goals the brand or business wants to achieve. Common objectives include:

• Increasing brand awareness
• Driving sales
• Boosting app installs
• Increasing content engagement
• Generating leads

Defining the objective will determine how to build the message, choose ad formats, and set up the campaign appropriately.

Identify the target audience

TikTok offers very detailed targeting capabilities. Agencies need to specifically identify the audience the client wishes to reach, including:

• Age, gender
• Interests, user behavior
• Specific geographical location
• Device type, language used

Accuracy in defining the customer persona helps increase campaign effectiveness and minimizes wasted costs.

Choosing the right ad format

TikTok offers various ad formats to meet different objectives. Agencies need to select the format appropriate for each stage of the customer journey:

• In-feed Ads: These ads appear within a user’s “For You” feed and can drive views, engagement, or direct conversions.
• Brand Takeover Ads: Full-screen ads that appear immediately when a user opens the app, ideal for product launches or brand awareness campaigns.
• Hashtag Challenge: Create a viral campaign by encouraging users to create content around a brand-proposed hashtag challenge.
• Branded Lenses: Develop fun augmented reality (AR) effects related to the brand, allowing users to interact and create creative videos.
• Product Shopping Ads (TikTok Shop): Directly link products within videos, enabling customers to shop immediately without leaving the app.

Determine budget and ad schedule

Depending on the campaign scale and specific objectives, agencies need to advise clients on an appropriate budget. Concurrently, define the optimal ad running period—not too short (under 1 week) to gather sufficient data for analysis, but also not excessively long if the budget is limited.

Step 2: Create and optimize ads

Set up a TikTok ad account

Agencies should assist clients in creating a TikTok ad account at ads.tiktok.com. The account should be linked to the TikTok Business Center and relevant personal or business TikTok accounts for easy campaign management and tracking.

Design creative content

This is a crucial factor when running ads on TikTok. Videos need to be:

• Short, easy to understand, and visually appealing.
• Leverage trending sounds, popular trends, or entertainment elements to attract viewers.
• Ensure a clear message that aligns with the brand.
• Include a relevant Call to Action (CTA) such as: “Learn More,” “Shop Now,” or “Join Now.”

Utilize TikTok’s support tools

TikTok provides a range of tools to assist advertisers:

• Simple video editor
• Template video creator (TikTok Video Generator)
• Custom and lookalike audience builder
• Detailed performance measurement tools for each campaign and format.

Step 3: Monitor and evaluate campaign effectiveness

Track key performance indicators (KPIs)

Important metrics to monitor include:

• Impressions
• Video Views
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Conversion Rate (CVR)
• Cost Per Acquisition (CPA)

Continuous monitoring will help agencies quickly identify issues and optimize campaigns in real-time.

Data-driven optimization

Based on the collected data, agencies should regularly:

• Turn off underperforming ad groups or content.
• Optimize target audiences and reallocate budgets more effectively.
• Update the new content to prevent ad fatigue among viewers.

Create transparent and detailed reports

Agencies should prepare comprehensive reports including:

• Proposed improvements for subsequent campaigns.
• Campaign objectives and results achieved.
• Budget utilized.
• Performance of each ad format.

How to generate TikTok ad reports

Ad reporting is an indispensable step for evaluating campaign effectiveness, thereby optimizing budgets and improving performance. TikTok Ads Manager provides intuitive and flexible tools that help advertisers easily generate real-time reports. Below is a detailed, step-by-step guide on how to create effective TikTok ad reports.

Step 1: Access TikTok Ads Manager

To start generating a report, you need to log in to TikTok Ads Manager at ads.tiktok.com. After successfully logging in, on the left-hand menu bar, select the “Reports” section.

Step 2: Choose the report type to create

TikTok offers two main report types:

Custom reports

You can manually select metrics and report formats according to your needs:

• Choose specific campaigns, ad groups, or individual ads.
• Select the metrics you want to analyze: impressions, clicks, CTR, CPC, CPA, video views, ROAS, etc.
• Customize the time frame: today, yesterday, past 7 days, or a custom range.

Pre-set Reports

TikTok also provides pre-configured report templates based on common objectives, such as:

• Campaign performance.
• Ad video performance.
• Conversions from TikTok Shop or website.
• Daily spending, spending by audience group, or by region.

Step 3: Customize metrics and data columns

In this step, you can add or remove metric columns to ensure the report accurately serves your analysis goals:

• Impressions: The number of times your ad was displayed.
• Clicks: The number of times users clicked on your ad.
• Click-Through Rate (CTR): The percentage of viewers who clicked on your ad.
• Average Cost Per Click (CPC).
• Video Views: Measured at 2s, 6s, 100% completion marks.
• Conversions: Track specific actions such as form submissions, purchases, or add-to-carts.
• Conversion Rate (CVR) and Cost Per Acquisition (CPA).
• Return on Ad Spend (ROAS).

Additionally, you can add segmentation fields such as:

• Placement (TikTok Feed, TikTok Shop).
• Device (Android, iOS).
• Geography (by province/city).
• Audience (by interests, behaviors).

Step 4: Customize Time Range and Report Format

You can choose:

• Specific timeframe: 7 days, 30 days, or select a custom date range.
• Report format: XLS, CSV, or PDF.
• Automated report scheduling: You can set the system to automatically send reports daily, weekly, or monthly to your team’s or client’s email.

Step 5: Export and Analyze the Report

Once the setup is complete, click “Export.” The file will be downloaded to your computer or sent to the pre-set email address.

Once you have the report, you should:

• Compare data across campaigns to identify the most effective formats, messages, or audience groups.
• Identify which content attracts the most views and engagement.
• Detect any anomalies in budget, clicks, or conversions for timely optimization.
• Evaluate performance based on ROI or ROAS.

Tips for creating TikTok ad reports

• Segment reports by audience group to identify the most promising potential customers.
• Compare by device (Android vs. iOS) to allocate budget appropriately.
• Evaluate the effectiveness of each ad placement within TikTok Feed, TikTok Shop, etc.
• Monitor the Video Completion Rate to gauge content engagement.

Creating and analyzing TikTok ad reports is key to managing your budget, evaluating effectiveness, and optimizing campaigns professionally. With the powerful reporting tools in TikTok Ads Manager, you can easily track performance in real-time and make informed decisions to maximize your returns from this advertising platform.

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