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TikTok ODM ads are becoming the new “runway”, helping original design manufacturers accelerate in the race for globalization. As consumers increasingly prefer products optimized from the design stage, TikTok opens up a vibrant stage where manufacturers can tell their brand story, showcase their capabilities, and reach end-customers faster than ever before. This is the golden time for ODM businesses to leverage the power of short-form video, create a sharp impression in the viewers’ minds, and convert attention into actual orders. Let’s delve into the details with Adsupport in this article!
In the context of TikTok becoming the new “commerce highway” of the world, 2025 is witnessing an explosion from ODM/OEM manufacturers as they step out of the traditional business model to exploit the power of short-form video. No longer just behind the scenes, they are directly telling their operational story and reaching global customers in a more vivid way than ever before. The journey of scaling on TikTok is no longer a trend; it has become a vital strategy for many modern manufacturing businesses.
In 2025, TikTok is not just an entertainment platform but also a “super-marketplace” where brands, dropshippers, and retailers search for reputable manufacturers. As the demand for trending products increases rapidly, manufacturers realize that TikTok is the place to appear at the right time and meet the right need. Many videos showcasing the manufacturing process, behind-the-scenes content, or new sample showcases have attracted millions of views, opening up countless collaboration opportunities previously only available at trade shows or through intermediaries.
Previously, ODM/OEM manufacturers had to rely on emails, catalogs, and lengthy meetings. But in 2025, with just a short video of the production line or a quality test, they can build trust almost instantly. TikTok becomes a “virtual showroom” helping manufacturers easily convince international customers with vibrant visuals, eliminating the feeling of distance or ambiguity experienced when only viewing PDF documents.
The boom of TikTok Shop in 2025 has led many manufacturers to decide not to remain behind the scenes anymore. They open their own storefronts, selling test samples and retail in parallel with accepting wholesale orders. This not only helps them increase revenue from the output but also creates strong social proof for partners looking to place large orders. When customers see the product selling well, the manufacturing unit immediately gains a clear competitive advantage.
On TikTok, viewers are increasingly interested in watching the production process, from making scented candles, plastic molding, handbag processing, to component casting. As a result, many factories have started building personal brands and corporate brands right on this platform. A viral video can help them receive dozens of international cooperation invitations, completely replacing the need to spend tens of thousands of dollars on traditional industrial trade shows.
The rapid expansion also leads to fierce competition. Manufacturers not only need good products but also must tell a compelling story, demonstrate a transparent process, and maintain a professional style in every video. Businesses that invest in filming, editing, sound, and standardizing brand visuals will have a significant advantage in 2025 as global customers become more discerning and prioritize entities with a strong presence on TikTok.
When it comes to combining TikTok Shop with the ODM model, many businesses are still hesitant: Is an entertainment sales platform truly suitable for a model of production that is technical and process-driven? But reality shows the opposite. The convergence of proactive manufacturing and creative commerce is opening a new direction, where short-form video becomes the bridge, helping ODM products step straight into consumers’ lives. And that’s precisely why we need to look deeper into the question: Should TikTok Shop and the ODM model be combined?
For those in ODM or supporting ODM businesses, TikTok Shop is not just a new sales channel. It is like a “super-fast flow” where products can appear, be reviewed, and have orders closed… within minutes after a viewer becomes interested. If you previously had to rely on commercial partners for distribution, TikTok Shop allows you to shorten almost the entire intermediary chain, helping the product reach the end customer directly and generating extremely valuable, battle-tested data.
The characteristic of the ODM model is manufacturing based on your own original design. However, many businesses lack the “real pulse” of the market. By integrating with TikTok Shop, you not only sell products but also observe buying behavior, receive feedback on quality, style, packaging… directly and quickly. This is an opportunity to refine products, upgrade the design-manufacturing process based on real data, rather than guesswork.
A valuable advantage is that TikTok Shop is not only for you to sell retail, but also a place where other sellers actively seek ODM sources to build their own private labels. Many businesses have leveraged TikTok Shop as a “living catalog,” where each product video is simultaneously an advertisement, a manufacturing proof, and an invitation for cooperation. This helps businesses both sell B2C and pave the way for B2B without having to run expensive campaigns.
Instead of running traditional, budget-consuming ads, ODM businesses can combine organic videos, creator reviews, and TikTok Shop affiliate marketing to create a spreading effect. These “video distribution channels” significantly reduce conversion costs while accelerating revenue generation. This is one of the advantages causing more manufacturers to shift from the traditional credit sales model to the direct brand-building model on TikTok.
For an ODM business to shine on TikTok, you not only need an optimized production line but also must “package” the brand story with videos that are concise, sharp, and intriguing enough. Below is a step-by-step guide to help manufacturers effectively and convincingly introduce their products on TikTok.
Before pressing the “Promote” button, the first thing ODM businesses need to do is choose the right destination: do you want to increase B2B leads, gain more distribution partners, or simply build brand awareness?
In the world of TikTok, video is the most vivid portfolio. Focus on:
The ODM vertical has its own specific characteristics, so choosing the right customers is key.
Manufacturing businesses cannot rely solely on video. You need a landing page that:
This helps increase the conversion rate when customers are led off TikTok.
ODM ads are not run by “leaving it to chance.” Track metrics like:
Based on this, you can refine the content, optimize targeting, or segment ad groups to achieve the best quality.
Don’t just talk about yourself; let customers speak for you.
These types of content make your business look more “real” and worthy of investment.
TikTok ODM ads are not just a tool to bring products closer to customers, but also a door for manufacturers to showcase their capabilities, processes, and credibility to brands seeking partners. By knowing how to optimize content, target the correct B2B customer segment, and build a trustworthy experience, ODM businesses can completely turn TikTok into a highly convincing “capability presentation board.” This is the ideal time for you to start leveraging this platform smartly and effectively.
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Frequently Asked Questions
It is not mandatory. The most important thing is that the video is clear, authentic, and demonstrates the manufacturing process or the factory’s capability. With just a phone and good lighting, a business can still create content convincing enough for partners.
Yes. TikTok allows targeting by country, interest, and behavior related to import-manufacturing, so businesses can fully reach foreign markets, especially the US, EU, and Southeast Asia.
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