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TikTok isn’t just an entertainment platform; it’s also fertile ground for creative advertising campaigns. With its massive user base and rapidly changing content trends, understanding the top advertising trends on TikTok will help brands stand out, attract customers, and achieve effective growth in the digital age. Let’s explore tiktok trend discovery top ads from Adsupport.
With over 1.8 billion global users by 2025 – nearly 50 million active accounts in Vietnam alone – TikTok is the fastest-growing social media platform in the last five years. Notably, it has fully captured Gen Z and Millennials, modern consumers who tend to spend heavily and are easily influenced by creative content. With the right campaign, TikTok can quickly and effectively connect your brand with millions of potential customers.
Unlike traditional advertising platforms that are often form-focused, TikTok encourages User-Generated Content (UGC), which feels authentic, relatable, and easy to connect with. Hot trends, engaging challenges, or short videos lasting just 15 to 60 seconds can go viral without a massive budget. This strength makes TikTok a “secret weapon” for brands looking for rapid, cost-effective, yet highly impactful viral reach.
Thanks to its famous “For You Page (FYP)” algorithm, TikTok can highly personalize content based on users’ behavior, interests, and viewing habits. As a result, ads are shown to the right people at the right time, optimizing effectiveness without requiring massive budgets like other platforms.
TikTok isn’t just a fleeting trend; it has become an indispensable part of daily consumer behavior and entertainment. According to a Q&Me report, TikTok user engagement now surpasses even Instagram and YouTube, solidifying its position as a “giant” in the short video game. With its powerful virality and ability to connect naturally with users, TikTok is a golden opportunity for modern advertising campaigns, helping businesses achieve brand breakthroughs in the digital era.
Below are the leading advertising trends on TikTok you can consider adopting. Specifically:
In-Feed Ads are the most common ad type on TikTok, appearing directly in the content stream as users scroll through their “For You” tab. These ad videos typically last from 9-15 seconds, allowing viewers to easily interact by liking, commenting, sharing, or clicking a Call-to-Action (CTA) button to redirect to a website or app. With their high flexibility and natural integration into the content flow, In-Feed Ads are a top choice for businesses just starting to advertise on TikTok.
Brand Takeover is an “exclusive” ad format that appears immediately when a user opens the TikTok app. For the first few seconds, the ad takes over the entire screen, ensuring instant brand recognition. However, this ad type is high-cost and only allows one brand to appear per day, making it ideal for large campaigns that need to make an immediate, strong impression.
TopView Ads are an upgraded version of Brand Takeover, appearing about 3-5 seconds after a user opens the app. With a duration of up to 60 seconds, this ad type provides an ideal space to convey brand messages clearly and engagingly. Thanks to its ability to retain users and offer a natural experience, TopView Ads are a top choice for campaigns with strong visual and content-driven promotions.
A Hashtag Challenge is a community-driven advertising campaign that encourages users to create creative content centered around a specific challenge associated with a brand. Due to its strong viral potential, this format can generate millions of user-created videos, naturally and widely increasing brand awareness. This is an ideal strategy for boosting engagement and building a loyal user community.
Branded Effects allow businesses to design exclusive interactive effects such as filters, stickers, or AR effects that users can incorporate into their videos. This ad type not only boosts creativity and entertainment but also cleverly integrates brand elements into the user experience. It’s a perfect blend of branding and engagement, helping businesses make a unique mark on the TikTok platform.
TikTok is a highly promising advertising platform with the potential to reach millions of users quickly. However, not every campaign succeeds if you fall prey to the common mistakes listed below. Let’s go through them to avoid “throwing money out the window” when advertising on TikTok.
TikTok has a strict set of advertising rules and policies regarding content, visuals, and product categories. If you don’t fully grasp these regulations, you risk having your videos rejected, your ad account restricted, or even permanently banned.
For example:
Proposed Solution:
TikTok is an entertainment platform where users seek relaxation, not merely a “sales channel.” Turning ad videos into dry, repetitive product introductions, like traditional TV commercials, will make viewers scroll past immediately.
Instead of just highlighting product features, naturally integrate your product into a creative and humorous story. This helps create positive emotions, increases brand recall, and makes it easier to convert into purchases.
A prominent characteristic of TikTok is how quickly trends change. Content that’s hot today can be outdated in just a few days. If you don’t keep up with new trends, your ads will lose their appeal and significantly reduce their reach.
Therefore:
A creative, on-trend video can help your business “go viral” quickly without spending an excessive advertising budget.
Running TikTok ads without analyzing the data is like “driving blindfolded.” Data is the key to understanding what’s working effectively and what needs improvement.
Key metrics you need to pay attention to:
By tracking and optimizing these metrics, you can increase campaign effectiveness and reduce budget waste.
A TikTok video might make a strong impression, but if it lacks a clear Call to Action (CTA), viewers won’t know what to do next. This is a mistake that causes many campaigns to lose a significant number of potential customers.Some effective CTAs to use:
Integrate CTAs appropriately into your video content, from the caption to the voiceover or visual cues. A specific, appealing CTA will significantly boost your conversion rate.
Understanding and applying the top advertising trends on TikTok will help businesses optimize campaign effectiveness, reach the right audience, and enhance conversion potential. Don’t hesitate to innovate and experiment to create engaging content, keep up with trends, and make your unique mark on this promising platform.
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Frequently Asked Questions
TikTok has integrated the Creator Center directly into the app to help content creators and sellers easily track their TikTok Shop performance.Here’s how to access it:Directly in the TikTok app: Open the app → tap the shopping bag icon (TikTok Shop) on the bottom bar → select “TikTok Shop Creator Center” to enter its official interface.In the “Creator Tools” section of the profile: you can also access the Creator Center from here to view information related to affiliate earnings, revenue, and other creative metrics.
Effect House is a platform developed by TikTok that allows users and creators to design unique AR (augmented reality) effects for their TikTok videos. With an intuitive interface and powerful tools, Effect House supports both beginners and experts in creating interactive filters, enhancing creativity, and attracting viewers. It’s also a crucial part of building trends and personalizing content on TikTok.
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