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TikTok trending ads are a form of promotion based on popular and rapidly spreading trends and “catchy” content on the platform. This strategy enables brands to reach users naturally, quickly increase brand awareness, and foster positive interactions. What exactly are TikTok trending ads? How do they work? How can they be effectively leveraged? Let’s explore the details with Adsupport in the article below!
TikTok trending ads (also known as “Trending Ads”) are a form of promotion built upon the most popular trends on the platform. Instead of using purely promotional content, trending ads blend entertainment and brand elements, creating content that’s accessible, shareable, and easily goes viral. This format enables businesses to harness TikTok’s viral potential – where every trend and hashtag can gain momentum in just a few hours.
Unlike traditional advertising, which is often “one-way,” TikTok trending ads encourage interaction and participation from the user community. It’s not just about showcasing products; it’s about inviting viewers to create content with the brand through challenges, effects, or popular background music.For example: A fashion brand might create a dance challenge with the hashtag #FeelYourStyle, encouraging users to record videos of themselves wearing the brand’s apparel and dancing to the music. Users themselves become the content disseminators – something traditional advertising struggles to achieve.
TikTok is a global short-form video social media platform experiencing explosive growth. With its ability to create trends and attract high user engagement, TikTok offers various trending ad formats that help brands reach their target audience most naturally and effectively. Here are the most popular trending ad formats you should know:
Branded Hashtag Challenge is one of the most powerful trend-setting ad formats on TikTok. With this format, brands launch a specific challenge linked to a unique brand hashtag, then call on users to participate by recording and uploading videos. This significantly increases user-generated content, helping the brand achieve widespread coverage across the platform. A key feature is that this format not only boosts awareness but also fosters genuine interaction between the brand and the community.
Branded effects are a way for businesses to create engaging interactive experiences for users through custom filters, stickers, or AR effects. When users record videos and use these effects, the brand’s imagery is naturally integrated into their videos. This helps viewers remember the brand longer without feeling “advertised to.” This format is particularly suitable for campaigns that aim to build emotional connection and brand recognition subtly but effectively.
If you want to grab attention from the very first second, TopView Ads are your optimal choice. This is a full-screen ad format that appears immediately when a user opens the TikTok app. With a maximum length of 60 seconds, audio and visuals play automatically, quickly dominating the viewer’s mind. When combined with trending content, TopView helps powerfully spread your message in a single day and is a “trump card” for product launches or large-scale brand communication campaigns.
In-feed Ads are the most common and flexible ad format on TikTok. These ads appear naturally within the For You Page content stream, where users scroll through videos. When designed to be trendy, using music or editing styles similar to real user-generated videos, the ads become very difficult to distinguish from regular videos. This increases engagement rates and keeps viewers watching longer. In-feed Ads are suitable for various objectives such as driving traffic, increasing followers, introducing products, or direct conversions.
On TikTok, music is a decisive factor in content virality. Therefore, many brands leverage this by creating their custom music snippets or sponsoring trending sounds to associate their brand image with listeners’ emotions. When users incorporate that music into their videos, the brand successfully “permeates” the community’s daily life naturally. This is a smart strategy to build brand recognition in users’ minds without needing a direct introduction.
Running TikTok trending ads isn’t just about “chasing” short-term trends; it’s a smart strategy that helps brands integrate with the user community in a natural, creative, and highly effective way. Here are the outstanding benefits:
TikTok is a platform designed to amplify trending content. When a brand creates content at the right time, catching a “hot” trend, its virality potential skyrockets without needing a large initial promotional budget. Thanks to its content distribution mechanism based on user behavior and trending hashtags, a trending video can quickly reach millions of views in just a few hours, giving the brand widespread coverage across the entire platform. This is a golden opportunity for campaigns to achieve high viral effectiveness that few other platforms can match.
Unlike traditional platforms, TikTok users are not just viewers; they are content creators (UGC – User Generated Content). When a brand participates in hot trends or creates new ones, users actively “imitate” and recreate the content – thereby significantly increasing engagement through likes, comments, shares, and especially by creating videos based on the original trend. This interaction not only increases brand reach but also forms a loyal and dynamic user community.
Gen Z and Millennials are the two generations dominating TikTok, known for their dynamic, creative, and trend-savvy lifestyles. When brands know how to leverage TikTok trends, their image is positioned as modern, friendly, and approachable. This helps brands break down the “rigid” barriers of traditional communication, easily gaining the favor of young customers – one of the highest-spending and most influential customer groups today.
One of the strongest advantages of trending ads on TikTok is the potential for “earned media” – unpaid promotion. When ad content goes viral, the community naturally shares, recreates, and spreads the brand’s message. Instead of paying for every impression or view, businesses can achieve massive reach at a very low cost. This is especially beneficial for small and medium-sized enterprises (SMEs) with limited marketing budgets that still want to make a big splash.
Here are the campaigns where you can effectively apply trending ads:
One of the ideal times to use TikTok trending ads is when a business is about to launch a new product or service. Deploying ad campaigns like Branded Hashtag Challenges, TopView Ads, or Branded Effects at the moment of product release can help create a strong wave of attention. Especially if accompanied by trending video content, engaging music, and a clear call to action, brands can achieve a “viral” effect within the first few days, thereby helping new products reach millions of users naturally and effectively.
If your goal is to rapidly expand brand reach – such as when your company is expanding into new markets, rebranding, or rebuilding its image – then trending ads are the ideal solution. Formats like TopView Ads or In-feed Ads combined with influencers, allow businesses to appear naturally yet prominently before users. TikTok’s smart content distribution algorithm helps ad messages spread to the right target audience, especially Gen Z – a dynamic consumer group with the ability to influence market trends.
Major holidays and peak shopping seasons like Black Friday, Cyber Monday, Christmas, Tet Lunar New Year, or sale events such as 9.9, 11.11, 12.12 are “golden times” to use TikTok trending ads. Consumers often spend more time on social media looking for deals and discovering new products. Creating engaging campaigns with entertainment elements like hashtag challenges, interactive videos, or eye-catching effects during these times will stimulate purchasing demand, helping brands boost sales and stand out among countless other ads. Notably, TikTok also allows ad integration with TikTok Shop, shortening the purchase journey from awareness to conversion in just a few taps.
TikTok trending ads aren’t just for sales; they’re also a “bridge” to help brands connect with the community authentically and inspiringly. When a business wants to convey values, launch social campaigns, or simply create an enjoyable experience for users, ad formats like Branded Hashtag Challenges or Branded Effects empower users to participate in the brand’s story, thereby increasing engagement and strong organic spread within the community. This is also an excellent way to turn customers into brand advocates and “co-creators of content.”
TikTok trending ads are a powerful tool to help brands quickly reach audiences, create viral effects, and engage users naturally. By combining entertainment and marketing, this ad format not only drives sales but also enhances brand recognition on a rapidly growing platform like TikTok. When implemented correctly, it serves as an effective “lever” for modern communication campaigns.
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Frequently Asked Questions
TikTok Trending Ads are typically tied to popular trends or challenges, possessing high viral potential and attracting strong community interaction. In contrast, regular ads focus more on display to target audiences without necessarily adhering to trends.
To achieve trending status, a campaign needs creative, trend-savvy content, combined with engaging music, a clear call to action, and the ability to encourage users to participate in interactive content creation with the brand.
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