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In the highly competitive TikTok environment, advertisements that appear first on the feed are called In-Feed Ads. This is a prominent strategy that helps brands quickly capture attention. With their prioritized display position and ability to make a strong impression, this format is being chosen by many businesses to increase brand awareness and boost campaign effectiveness. In this article, Adsupport will join you in exploring top feed ads tiktok and how to use the TikTok feed to run top-tier ads. Let’s dive in!
For a TikTok advertising campaign to operate effectively right from the start, advertisers not only need creative ideas but also thorough preparation regarding tools, goals, and strategy. Below are the essential elements you need before starting to run ads on this short-video platform.
The first step to running ads on TikTok is to create a TikTok Ads account at https://ads.tiktok.com. After registering, you need to link this ad account to your personal or business TikTok account to easily manage campaigns, track performance, and optimize content. Note: You should verify your identity and select the country that aligns with your target market to ensure quick account approval from TikTok.
TikTok is a playground for short, creative, and viral ideas. Before running ads, you need to prepare videos that are 5–60 seconds long, in vertical format (9:16), with content that aligns with trending topics and is suitable for your target audience. Leverage UGC (User-Generated Content), catchy music, eye-catching visuals, and clear Calls to Action (CTAs) to increase engagement.
Pre-determining your campaign budget helps you better control the ad distribution process and optimize effectiveness. TikTok supports two types of budgeting: daily budget and total campaign budget. Depending on your goals, you can start with a small budget and conduct A/B testing to find the most effective strategy before expanding your investment.
Before launching any campaign, you need to clearly define your advertising objectives:
Each objective will be linked to how you optimize content, choose ad formats, and manage distribution.
TikTok allows you to target audiences based on specific criteria such as:
Clearly understanding your ideal buyer persona will help you set up ads that reach the right people at the right time with the right content.
The TikTok Pixel is a piece of code embedded on your website that helps track user behavior after they click on your ads. This is an indispensable tool if you want to:
Installing the Pixel typically requires assistance from a developer or website administrator to ensure accuracy.
To run In-Feed ads on the TikTok feed, follow these instructions:
The first step to launching top feed ads TikTok is to log in to TikTok Ads Manager at https://ads.tiktok.com. Here, you can set up, monitor, and optimize your advertising campaigns. Ensure you have a TikTok Business account before you begin.
After logging in, you’ll need to select your advertising objective based on your campaign’s purpose. TikTok provides options like:
Choosing the correct objective helps TikTok optimize ad delivery to your potential audience.
If you’ve connected your TikTok Shop to your ad account, you can select TikTok Shop as your product source. This allows you to directly promote products from your store, easily link to purchase pages, and track conversion performance. This is a crucial option for e-commerce campaigns on the TikTok platform.
Next, you’ll need to prepare your ad video. TikTok allows you to:
For high performance on the Top Feed, you should use short videos (9–15 seconds), in 9:16 vertical format, with content that grabs attention within the first three seconds.
Once your video is ready, you can customize your ad elements:
Detailed customization ensures your ads reach the right people and optimize costs.
Before officially posting, review all your settings: from video content, audience, and budget to run time. Make sure everything aligns with your objectives, then click “Submit” or “Post” for TikTok to review and distribute your ad. Top Feed is the first ad format users see when they open the app, so ensuring a clear message and eye-catching visuals will make your campaign stand out significantly.
Top feed ads TikTok feed is a powerful tool that helps brands reach users naturally and effectively within their content stream. Setting up an ad campaign isn’t overly complex, but it requires thorough investment in objectives, content, audience, and budget. When optimized correctly, ads on the TikTok feed can deliver impressive results in increasing brand awareness, engagement, and revenue for businesses.
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Frequently Asked Questions
A TikTok Ad Group ID is a unique string of characters assigned by TikTok to each ad group within your campaign. This ID helps you easily manage, track, and analyze the performance of individual ad groups. With the ad group ID, you can export detailed reports, quickly filter data, and optimize your campaigns more accurately and efficiently.
TikTok ad videos typically range from 5 to 60 seconds, depending on the ad format used. In-Feed Ads usually last about 9–15 seconds to suit the user’s quick scrolling experience. For formats like TopView Ads, videos can be up to 60 seconds long, allowing brands to convey clearer and more engaging messages. However, for high effectiveness, content needs to be optimized from the very first seconds to capture attention and retain viewers.
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