Unable to create ad account in Business Manager

Creating an advertising account in Business Manager is an important step for businesses to manage and deploy effective campaigns on Facebook. However, in some cases, users may encounter the error “Unable to create ad account in Business Manager”, disrupting the process of promoting products and services. Today, Adsupport will help you understand the cause and guide you on how to fix the situation of being unable to create ad account in Business Manager

Why are you unable to create ad account in Business Manager?

Suppose you encounter an error message when trying to create a new advertising account in Business Manager. In that case, you may be encountering one of the limitations or conditions set by Meta to ensure transparency and safety for their advertising ecosystem. Here are some common reasons why you can’t create more advertising accounts:

The limit on the number of advertising accounts has been reached

Each Business Manager account has a certain limit on the number of advertising accounts that can be created. By default, the initial limit is usually only 01 account, especially for new businesses or those that have not incurred any spending. This limit can only be increased when the account has a history of transparent, stable activity and verified payments. You can check this limit by accessing Business Information in Business Manager or Business Profile Information in Meta Business Suite.

You are not granted permission to create advertising accounts

Not all users in Business Manager have permission to create advertising accounts. If you are an employee or have limited access, you are most likely not authorized to perform this action. In that case, contact your Business Manager administrator to obtain the appropriate permissions.

Your ad account has been disabled

If one or more ad accounts in the system have been disabled by Meta for policy violations or inactivity, this will also directly affect your ability to create new accounts. Specifically, accounts that have not spent within 60 days or have been suspended for non-compliance with Meta’s Community Standards and advertising policies will count against your account limit, even if they are no longer in use.

One or more accounts are in poor performance

Meta is very strict with ad accounts that have a history of poor performance, such as frequent ad rejections, high user complaints, or signs of content violations. If you are managing accounts with such signs, the system may automatically restrict your ability to create new ad accounts to avoid spreading the risk.

Tips to fix the error of being unable to create ad account in Business Manager

To fix the error of not being able to create an advertising account in Business Manager, you can refer to and check the following items:

Check the advertising account limit in Business Manager

One of the common reasons why you cannot create more advertising accounts is that you have reached the limit allowed in Business Manager. To check, go to the “Business Information” section in Business Manager and confirm the current number of advertising accounts. If you have reached the limit, you can:

• Submit a request to increase the advertising account limit through the Facebook Help Center.
• Suspend or delete unused advertising accounts to free up space.
• If you have multiple active advertising accounts, consider reusing them instead of creating new ones.

Verify your ad account status

Not being able to create a new ad account could also be because your account is disabled or not yet activated. Check your Ads Manager or Business Manager for the status:

• If your account is disabled, you should follow Facebook’s appeal instructions to reinstate your account.
• If your account is not yet activated, make sure you have completed the activation steps, such as verifying your identity, payment method, or business information.

Check user permissions in Business Manager

To create a new ad account, the user must be granted “Full Control” or at least “Manage Ad Accounts” permissions in the Business Manager user settings. If you do not have the appropriate permissions, ask the account administrator to grant the necessary permissions before proceeding.

Check if the ad account has been deleted or belongs to another BM

In some cases, you cannot create a new ad account because the account has been permanently deleted or is under the management of another Business Manager. In this case:

• If the account is deleted, you cannot restore it; create a new one if it is still within the allowed limits.
• If the account belongs to another BM, submit an access request or contact the administrator of that BM to be granted permissions or support in transferring management rights.

Make sure to fill in all the information correctly when creating an account

When creating an advertising account, you need to fill in all the information fields such as account name, time zone, currency, etc. Missing any information or filling in the wrong format can prevent you from successfully creating an account. Therefore, please check all the information carefully before confirming.

Recheck the API code and technical integration (if any)

For businesses that integrate API or use technical tools to create advertising accounts, transmitting information with incorrect syntax or incompatible with Facebook’s requirements can lead to errors. You should:

• Recheck the API code and confirm that the data structure is correct according to Facebook’s current requirements.
• Make sure the system connection is error-free and the transmitted information is correct.

Unable to create ad account in Business Manager can be caused by many different reasons, such as exceeding the account limit, lack of access, technical errors, or disabled accounts. Hopefully, the troubleshooting tips in this article will help you quickly resolve the issue, ensuring your advertising campaign runs smoothly and more effectively. If you still have difficulties, do not hesitate to contact Facebook support for timely answers.

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