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TikTok is currently one of the fastest-growing digital advertising platforms globally. However, not every country fully supports all TikTok ad formats. Understanding the TikTok ads available countries will help businesses build more effective strategies to reach their target markets. In this article, Adsupport will explore the countries that permit TikTok advertising.
Here is a list of countries that currently support TikTok advertising:
TikTok Ads are widely available in the U.S., Canada, Mexico, Brazil, Chile, Colombia, Ecuador, Peru, and Uruguay. According to data from Pipiads, these countries have a large number of TikTok users and are a primary focus for TikTok Ads to reach potential customers. For instance, the U.S. and Mexico are frequently among the top targeted regions.
Within Europe, TikTok Ads support EU member states and other European countries, including the UK, France, Germany, Spain, Italy, Poland, Czechia, Hungary, Switzerland, Sweden, Ireland, Portugal, Lithuania, Latvia, and other EEA regions. The detailed list also extends to major advertising hubs across Europe.
Asia and Southeast Asia are regions where TikTok Ads are very active, with markets such as Indonesia, Malaysia, Singapore, the Philippines, Thailand, Vietnam, Japan, and South Korea. This area has a high number of active TikTok users and a strong potential for content to go viral.
In the Middle East and Africa, TikTok Ads support a wide range of markets, including Saudi Arabia, Qatar, the United Arab Emirates (UAE), Egypt, Kuwait, Morocco, South Africa, Jordan, Lebanon, Pakistan, Kazakhstan, and other Middle Eastern countries. Ad accounts are allowed to operate and effectively distribute ads in these markets.
TikTok Ads are also present in the Australian and New Zealand markets, supporting both self-serve accounts and those managed through agency partners. Although there are some restrictions on targeting regions outside of Oceania, advertising can still be deployed effectively within this area.
TikTok is a globally popular short-video social media platform that is currently facing numerous bans and restrictions in certain countries. The primary reasons for this are concerns over privacy, data security, inappropriate content, or national security. Depending on the political, legal, and cultural landscape, countries may either completely ban TikTok or limit the app’s use to government devices.
Several countries have issued a complete ban on TikTok due to serious security or cultural concerns.
Not all countries have chosen to completely ban TikTok. Instead, many have adopted policies to restrict the app on official government devices to prevent the risk of sensitive data leaks.
The decision to restrict TikTok on government devices instead of a complete ban stems from various factors. The first is the need to balance individual freedom and national security. While user data might be at risk when using TikTok, a complete ban could trigger a negative backlash from users and the business community, especially in the advertising and content creation industries.
Additionally, some countries want to retain TikTok as a popular communication and entertainment tool for the public but still implement protective measures for devices containing sensitive data, such as those used by government officials.
Advertisers can refer to the following product categories that require certification to run effective ad campaigns on TikTok:
TikTok requires electronic products, devices with Bluetooth/Wi-Fi, or consumer devices to have a Certificate of Conformity (COC) issued by a Nationally Recognized Testing Laboratory (NRTL) according to OSHA standards. You must provide clear images of the product and packaging, with the safety label visible directly on the product or its packaging.
For Class I or II medical devices like electric toothbrushes or dental care tools, you must provide FURLS Registration, a 510(k) Pre-Market Notification (if required), GMP (Good Manufacturing Practices) certification, and an independent test report from an accredited lab.
It is mandatory to provide an FDA registration or an equivalent license from a local authority, a Drug Facts Label, a clear list of ingredients, and complete labeling. These products can only be advertised if they comply with the standards and audience age restrictions (≥ 18 years old or as per local regulations).
You must have a valid advertising license from the health authority, a product declaration certificate (FDA or equivalent), and the ad content must not make promises of treatment or cures. For example, in Vietnam, ad videos must include a disclaimer stating: “This product is not a medicine…”
It is mandatory to have a Children’s Product Certificate, a test report from a recognized testing laboratory (CPSC in the U.S.), and images of the packaging that include safety instructions and appropriate age labeling.
You’ll need a “Category Authorization” from TikTok Shop, along with a Certificate of Authenticity (COA), a test report for precious metals/gemstones (e.g., GIA, AGS), and high-quality photos of each product and its packaging.
This requires clear information on the packaging, including: product name, ingredients, quantity, origin, allergy warnings, and a nutrition label that complies with FDA or equivalent standards. Products targeting children under 6 months must follow special regulations.
If a product uses a CO₂ cylinder (e.g., a soda maker), it needs a valid DOT certification, a CPSC test report, and must use an appropriate shipping service.
TikTok has now rolled out advertising in many countries globally, focusing especially on markets with large user bases like the U.S., UK, Indonesia, Vietnam, and Brazil. Understanding the supported TikTok ads available countries helps businesses and advertisers optimize their customer outreach strategies, thereby expanding their market presence on the TikTok platform more effectively.
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Frequently Asked Questions
The prohibited words on TikTok Shop are terms that are restricted or banned from use in product titles, descriptions, video content, and ads because they violate platform policies. Some common examples include: “cure,” “rapid weight loss,” “100% effective,” “absolutely safe guarantee,” “no side effects,” and other terms that are deceptive, provocative, discriminatory, or related to adult content. Using these words can cause a product to be rejected, hidden from search results, or your account to be restricted.
Yes, you can sell health supplements on TikTok, but you must strictly comply with the platform’s policies and regulations. Sellers need to provide a product declaration certificate issued by a competent health authority (such as the FDA or an equivalent). Additionally, the ad content must not make excessive claims about the benefits, such as “curing diseases” or “replacing medication.” In some countries like Vietnam, ad videos are also required to include a warning: “This product is not a medicine and has no effect as a substitute for medical treatment.”
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