TikTok Spark ad

A TikTok Spark ad is a unique form of advertising that allows brands to reuse organic content from creators or their accounts for ad campaigns. By preserving all engagement metrics, such as likes, comments, and shares, Spark Ads help brands create authentic connections, build trust, and significantly boost communication effectiveness on the TikTok platform. In this article, Adsupport will explore the TikTok Spark ad with you.

What is a TikTok Spark ad?

A TikTok Spark ad is a unique ad format that allows businesses to leverage authentic, organic videos that already exist on the platform to amplify their communication effectiveness. Instead of investing in creating separate ad content, a brand can reuse videos from its channel or collaborate with content creators (KOLs/KOCs) to turn viral videos into powerful promotional tools. For example, if a KOC once posted a review video about your makeup remover product and it attracted thousands of views, you can turn that video into a Spark ad to continue expanding its reach, while keeping the original engagement and increasing credibility with viewers. The standout feature of Spark Ads is their ability to retain the natural and authentic feel of the content, making users not feel “forced” to watch an ad. This is the key to helping brands build a closer connection and optimize their reach to the right target audience on TikTok.

How is a TikTok Spark ad different from a regular ad?

Compared to traditional ad formats on TikTok, Spark Ads offer many outstanding advantages in both performance and user experience.

Supports brand image building through authentic content

One of the most notable differences between Spark Ads and traditional TikTok ads is the ability to use publicly posted videos for promotion. This enables businesses to seamlessly integrate natural, authentic content from their own TikTok channel or other creators into their ad campaigns. As a result, Spark Ads not only help expand brand awareness but also contribute to building stronger brand trust among viewers.

Optimizing ad performance and conversion rates

Compared to traditional ads, TikTok Spark ads show superior performance with higher click-through rates (CTR) and conversion rates (CVR). Thanks to their natural format, which users are familiar with, Spark Ads help reduce irrelevant clicks while attracting genuine interest from potential customers. This allows businesses to optimize their ad budget more effectively.

Enhanced engagement capabilities with exclusive features

TikTok Spark ads fully support popular interactive features like Duet, Stitch, and Stickers. Viewers can also easily tap the music in the video to explore more, which creates two-way engagement and naturally increases their connection with the ad content in a creative way.

Long-term brand impact and improved ROI

Every like, comment, share, or save from a Spark ad is attributed back to the original organic post. This not only increases the original video’s reach and credibility but also creates a long-term impact on the business’s content strategy. As a result, the return on investment (ROI) is significantly improved with each campaign.

Increased retention and encouraged repeat purchases

With a less “forced” ad format and a seamless user experience, Spark Ads help increase viewer retention, build lasting customer relationships, and easily nurture new leads. At the same time, they encourage users to return for repeat purchases, contributing to sustainable sales growth.

Integration with the Smart+ Catalog

TikTok has officially added Spark Ads to the Smart+ category, allowing businesses to easily integrate ads with sales campaigns, especially on TikTok Shop. This integration simplifies the ad deployment process while providing a unified and optimized experience for marketing and sales activities on the platform.

A guide to creating a TikTok Spark ad with a linked business account (Pull and Push methods)

If you have a TikTok business account linked to TikTok Ads Manager, you can create Spark Ads using two methods: Pull or Push.

Step 1: Choose a suitable ad objective

Access TikTok Ads Manager and start by selecting the appropriate ad objective for your campaign, such as Traffic, Engagement, Conversions, or Brand Awareness.

Step 2: Set up your Campaign and Ad Group

Continue by completing the settings for your Campaign and Ad Group, including budget, target audience, placement, and ad schedule.

Step 3: Choose to use your TikTok account to deliver Spark Ads

In the ad setup section, enable the “Use TikTok account to deliver Spark Ads” option to allow the use of video content from your linked business account.

Step 4: Select an existing post or create a new video

You can choose to:

• Select an existing post from your linked TikTok account.
• Upload or create a new video directly from Ads Manager, then publish it on your business account to use as the creative for your TikTok Spark ad.

Step 5: Follow the Instructions for the Pull or Push Method

For the Pull Method

• In the Ad Details section, select TikTok Post and choose the video you want to use.
• Click Confirm to finalize your selection.
• Complete the remaining settings and click Submit to start running your TikTok Spark ad.

For the Push Method

• In the Ad Details section, click +Video and select one of three options:
  • Upload a video from your computer.
  • Add from Library: Reuse a video that was used in non-Spark Ad campaigns.
  • Create a video using TikTok’s creative tools.
• If you don’t want the video to be publicly visible, check the “Only display as an ad” box.
• After the video passes review, it will be published in private mode on your business account. You can switch it to public if you wish.

How to create a TikTok Spark ad using an authorized video from a creator

If you want to use a post from a KOL, KOC, or another creator, you’ll need them to authorize that post for use in your TikTok Spark ad campaign.

Step 1: The creator authorizes the ad

The creator needs to follow these steps within the TikTok app:

• Go to Settings and privacy → Privacy → Creator tools.
• Select the post they want to authorize, tap the three dots → Ad settings.
• Agree to the terms, then toggle on Ad authorization and generate a video code.
• Select the authorization period (7, 30, 60, or 365 days) and copy the code to send to the advertiser.

Step 2: Enter the video code into TikTok Ads Manager

• Go to Ads Manager → Tools → Creative Library.
• Select Spark Ads Post → Apply for authorization.
• Paste the video code into the search bar and click Search. For Duet or Stitch videos, you’ll need to enter the authorization code from both accounts.
• After confirming the post, click Confirm.

Step 3: Set up the Campaign and Ad Group

• Return to the Campaign level and select a suitable objective.
• Set up the Ad Group according to your needs.

Step 4: Select the TikTok post to deliver the Spark Ad

• In the Identity section, enable the option Use TikTok account to deliver Spark Ads.
• In the Ad Details section, click +TikTok Post and select the video you have been authorized to use.
• Complete the remaining steps, then click Submit to launch your ad.

A TikTok Spark ad is an ideal solution to help brands reach users in an authentic, effective, and creative way. By leveraging existing content, Spark Ads not only boost credibility but also powerfully drive engagement and conversions. This is an optimal choice for businesses looking to elevate their advertising campaigns on TikTok.

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